What is Competitor Keyword Analysis: 16 Best Tools in 2024

Introducing “Competitor Keyword Analysis: 16 Best Tools,” your complete guide. Your nautical chart in the SEO ocean, this extensive list will help you navigate your way to digital success. Every program listed finds the top keywords of your competitors and provides information about their whole SEO approach.

Among the responsibilities and objectives of these instruments are

Finding the popular keywords of your competitor
Giving details about their backlink profile
Giving a glimpse into their sources of traffic
Directing your own content development and SEO plan

Leading this ranking with UX and SEO analysis is Plerdy. It looks up information about user engagement and combines it with keyword research to provide your company an advantage over the competitors. It is now possible to outperform your competitors in search engine results using these techniques. So grab on tight and let’s start our adventure to rule the digital world.

What is Competitor Keyword Analysis?

A essential digital marketing tactic, competitor keyword analysis identifies the keywords used by your competitors so you may exceed them in search engine results. Using a flexible tool for this research reveals possibilities you might not have otherwise missed by pointing up high-performing keywords in your niche.

Consider the organic cosmetics market. Assume your top competitors control “organic facial cleansers” with a tight grip. You may find, by digging deeply into their keyword strategy, that they haven’t given “organic face wash for sensitive skin” enough attention—a term set that has the potential to generate a lot of traffic.

Here’s where the keyword analysis tool helps. Helped by it, you can:

Perfectly competitive yet very pertinent keywords in your sector.
Find out how competitive and how many searches each keyword receives.
Understand the seasonality and trends connected to your keywords, third.
Acknowledge any holes in your keyword plan last.

With this analysis, you provide practical information that helps your brand stand out. A good keyword tool will strip apart the whole SEO plan of your competitors, not just list their keywords. Find their strong points, take a cue from how they do things, and come up with a distinctive, strong keyword plan that highlights your brand. Finding and adjusting to dominate your niche is the goal of competitor keyword research, not copying.

How to Choose a Keyword Analysis Tool

Picking a keyword analysis tool requires careful evaluation of certain qualities. Among these are affordability, data quality, and user-friendliness. Let us examine every one of these in detail.

First of all, the selected instrument need to be easy to use. It takes a smooth navigation system that gives you quick access to important information to outwit your competitor; think of it as driving a high-performance car on a well-maintained road.

The technology must next produce dependable and thorough data. Assume for instance that you are a tech blogger. Should your product ignore a popular term, like “quantum computing for beginners,” you may lose out on a sizable traffic source.

And last, economy counts. A keyword research tool need to offer value that matches its cost. ROI should be your main consideration whether you run a big company or a small one.

These should be on your keyword analysis tool checklist:

User-friendly interface
Provision of thorough and precise data
Reasonably priced to fit your budget

Marking these areas will help you choose the best tool for competitor keyword analysis and keep ahead of the ever-changing business environment. Then comes using the appropriate tool to outshine the competition and take the lead.

Tool	Key Features	Pricing
SEMRush	Comprehensive SEO toolkit with features for PPC, content marketing, competitive analysis, and more.	Pro plan starts at $119.95/month; higher tiers available for more advanced features.
Ahrefs	Extensive backlink analysis, keyword research, site audits, and competitor analysis.	Pricing starts at $99/month for Lite plan; higher plans available for more extensive tools and features.
Moz Pro	Keyword research, site audits, rank tracking, and link research tools integrated into one platform.	Standard plan starts at $143/month billed annually; other plans available for larger needs.
SpyFu	Focus on competitor keyword research, PPC analytics, and SEO research.	Basic plan starts at $39/month; higher plans available for more comprehensive data and features.
Keyword Surfer	Free Chrome extension for viewing search volumes directly in Google search results.	Free to use.
KWFinder	Keyword research with a focus on finding long-tail keywords with low SEO difficulty.	Starts at $49/month; larger plans available for higher search limits and additional features.
Serpstat	SEO, PPC, and content marketing analytics; keyword research, backlink analysis, site audit.	Plans start at $69/month, with options for daily keyword and backlink tracking, API access, and team management features.
Ubersuggest	Keyword research, site audit, rank tracking, backlink analysis.	Free tools available; premium plans start from €29/month or €290 for a lifetime license.
Soovle	Aggregated keyword research from multiple search engines.	Free to use.
Google Keyword Planner	Keyword research geared towards advertisers, showing search volume and competition data.	Free, but requires a Google Ads account.
SEranking	Comprehensive SEO tool suite including keyword rank tracking, website audit, competitor analysis.	Starting at $31/month with flexible pricing based on frequency of rank checks and subscription duration.
Long Tail Pro	Keyword research focused on long-tail keywords, competitor analysis, rank tracking.	Plans start at $37/month with a 7-day trial for $1.
Jaaxy	Keyword research, niche analysis, and domain research tools.	Starting at $49/month.
Majestic SEO	Backlink analysis, site explorer, domain comparison.	Plans start at $49.99/month.
BuzzSumo	Content research, find influencers, monitor your brand and competitors, content insights.	Pro plans start at $99/month.
Answer The Public	Keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud.	Free version available; Pro version starts at $99/month.

What To Know Before Conducting Keyword Competition Analysis

Get the information and resources you need before starting a keyword competition study. The keywords you choose will determine how successful your SEO plan is in major part. Having a competitive analysis tool on hand is so essential. The SEO equivalent of gold nuggets, high-volume, low-competition keywords are made easier to find.

Important reminders

Find out who your competitors are. Search keywords for which are they ranking? These revelations are possible with a sophisticated technology.
Examine keyword relevancy. A keyword is not necessarily appropriate for your business just because it is popular. Be sure it fits your offers and brand.
Keyword complexity: An important indicator that a trustworthy tool need to offer. It illustrates how difficult ranking for a certain keyword will be.

Take Fashionista and StyleGuru, two rivals in the online fashion market. StyleGuru ranks highly for “vintage dresses,” according to an analysis tool Fashionista can use. Should it be significant, they can plan to fight for the same keyword. You will be closer to understanding keyword competition analysis if you concentrate on these areas.

Why Keyword Competition Analysis Matters

A foundation of every effective SEO plan is keyword competition analysis. It gives you a birds-eye perspective of your company environment and highlights competitors. Then, using a trustworthy analysis tool, you will see your competitors’ keyword approach and go behind their curtain.

Points below highlight its significance:

Reveal prospects Competitor keyword analysis shows you possible niches you might still want to enter.
Edit your content: Keywords indicate to you what your readers are interested in. Match your material to that.
Make an educated SEO plan: Knowing the competition for keywords helps you to establish reasonable objectives and create a successful SEO plan.

Consider ‘FitLife,’ an online fitness brand, examining ‘GymBeast,’ a competitor. FitLife finds GymBeast does well for “home workout gear,” a term FitLife had not thought of. They so turn around and include this phrase into their approach, drawing in a fresh clientele. Analysis of keyword competitiveness is not just wise, but growth-critical.

List Of The Best 16 Tools for Competitor Keyword Analysis

Looking at the “Competitor Keyword Analysis: 16 Best Tools” compilation is like finding SEO gold. In the digital rat race, this wealth of analysis tools enables companies to outperform competitors by skillfully navigating the keyword environment. Having a strong tool at your disposal will allow you to outperform competitors by using keywords to improve your online profile.

1. SEMRush

One well-known tool for competition keyword analysis, SEMRush, offers a complete solution for companies trying to succeed with SEO. Its various capabilities give you a strong platform to find out competitor keyword secrets.

Consider a blog about health. With SEMRush, you may examine how top-ranking health websites handle keywords and determine which ones work best for them. If they come in high for “holistic health practices,” for instance, you may find a way to use related terms like “integrative health techniques.”

Customers of the SEMRush tool can:

Expose the top-performing keywords of competition
Sort keywords competitiveness and search volume.
Find popular terms in your field.
Find holes in the keywords you now use.

SEMRush also offers insightful information about site audits and backlinks, two essential elements of a complete SEO plan.

Essentially, SEMRush offers companies looking to improve their internet exposure a one-stop shop. It’s like to have a professional investigator interpreting the keyword strategy of your rivals, enabling you to create a targeted keyword strategy that increases traffic and promotes expansion. Therefore, rely on SEMRush as your devoted partner in the quest of internet notoriety; the goal is to outperform the competitors with style.

2. Ahrefs

Ahrefs is a major force in competition keyword analysis. Its extensive toolkit provides a thorough view of the keyword strategy of your competitors, enabling well-informed choices that can increase the online exposure of your business.

Take a look at a booming online store that specializes on custom jewelry. Ahrefs allows you to analyze the keyword strategy of your top competitors. If they’re getting traffic with “custom gold necklaces,” for instance, you might want to target related keywords like “personalized silver pendants.”

Here’s what Ahrefs makes possible:

List the keywords that your competitors rank for.
Calculate the search volume and competitiveness of keywords.
Determine hot keywords related to your sector.

Ahrefs also does much more than just keyword analysis. Rich information on internal linking schemes, backlinks, and website health is provided by it; these components taken together form a comprehensive SEO plan.

Ahrefs is, in short, the SEO tool equivalent of a Swiss Army knife, designed to address a range of SEO problems. It’s like to having a knowledgeable navigator guiding you through the complex labyrinth of competitor keyword research. Ahrefs helps you to effortlessly and precisely traverse the digital world, outperforming rivals and taking center stage.

3. Moz Pro

Top-tier competitor keyword analysis tool Moz Pro is the reliable partner of many companies trying to succeed in the cutthroat digital market. It offers a strong feature set that helps one to comprehend competitors’ keyword strategy more deeply.

Say you are the editor of a travel blog. You may find out via Moz Pro that competitor blogs often use the term “eco-friendly travel tips.” With this knowledge, you can create material around related but unexplored keywords, including “sustainable tourism guides.”

Here’s what Moz Pro offers up:

Find out what high-impact keywords your competitors rank for and examine search volume and keyword competitiveness.
Find popular keywords in your field.
Point up flaws in the keywords you now use.

Apart from these functions, Moz Pro provides a plethora of data on internal link structures, backlink analysis, and site audits that can help to develop a thorough SEO plan.

You get an easy-to-use road map from Moz Pro through the maze of competition keyword research. This program helps you plan and create a distinct route, not merely repeat the actions of your rivals. Using Moz Pro means you’re not just following the herd; you’re establishing yourself, leaving your mark, and taking advantage of the digital environment.

4. SpyFu

Powerful competition keyword analysis tool SpyFu provides companies eager to improve their online presence with priceless insights. Its many functions allow you to get deeply into the keyword strategies of your competitors, which expands the possibilities for your SEO strategies.

Assume for the moment that you own an online gourmet coffee shop. If “specialty Arabica beans” are becoming popular among your competitors, SpyFu can tell. With this information, you may go for comparable but underused keywords, such “premium Robusta blends.”

This is the power SpyFu gives you:

Expose the best-performing keywords of competition
Check search volume and keyword competitiveness.
Monitor industry-trending keywords.
Find holes in the keywords you now use.

Apart from these features, SpyFu shines in offering thorough information on backlink research, which helps to create a well-rounded SEO strategy.

Put simply, SpyFu is like a sharp detective looking into your rivals’ keyword plans. It does, however, do more than just monitor competitor actions; it gives you the ability to outwit them. Not only are you leaving traces in the sand when you use SpyFu; you’re charting your course, forging a path, and turning your digital adventure into an engaging success narrative.

5. Keyword Surfer

Keyword Surfer is a helpful tool in competitor keyword analysis that is excellent at revealing competitors’ keyword strategies. With its extensive capabilities, you may efficiently direct your SEO efforts by getting a thorough picture of your competitors’ strategies.

Considering that you’re building a fitness blog. Keyword Surfer might show how often your competitors use “home workout routines.” With this information, you can produce interesting material around related, little-used keywords like “garden exercise plans.”

Here is the toolkit Keyword Surfer provides:

Make visible competitive high-ranking keywords
Check search volume and keyword competitiveness.
Find out what keywords are popular in your industry

Operating as a free Chrome extension, Keyword Surfer is also quite straightforward. It fits in with your search procedure so well that you can make decisions based on facts and do keyword analysis on the go.

Your surfing manual across the huge ocean of rival keyword research is Keyword Surfer. It helps you to stay ahead of the curve, catch up with popular keywords, and arrive at the shore of higher search results. Making a big impression in your area and easily drawing in your audience is possible with Keyword Surfer.

6. KWFinder

KWFinder excels at competitive keyword research. This well crafted, specialized tool exposes the keyword strategies of your competitors, giving your SEO efforts more clarity and accuracy.

Run a boutique winery, for example. Maybe KWFinder will show you which keywords your competitors are using, such “handcrafted red wine.” Such discoveries can encourage you to concentrate on more unusual but connected keywords, such “Pinot Noir produced locally.”

Among the many powerful features of KWFinder are:

Revealing the highly ranked keywords of competitors
How to calculate search volume and keyword competitiveness
Determining popular keywords in your area
Finding the gaps in the keywords you now use

Beyond its extensive keyword analysis, KWFinder offers accurate geo-targeting features that let you understand localized SEO’s most important component: regional keyword performance.

KWFinder, then, is like a lighthouse pointing the way to effective rival keyword research. Instead of just doing what your competitors do, you’ll be prepared to forge your own digital route. This tool makes sure you’re heading in the right direction—that is, toward the limelight of improved search results. You’re not just surviving the SEO world with KWFinder; you’re mastering it, which means your company has a stronger online presence.

7. Serpstat

In the crowded field of keyword analysis tools, Serpstat shines. This multifunctional tool skillfully reveals the keyword tactics of your competitors, giving you the information you need to take advantage of the SEO campaign.

Thinking about starting a gourmet coffee store. Maybe Serpstat can reveal your competitor’s obsession with “locally sourced coffee beans.” This finding can lead you down a unique but important keyword path, like “sustainable, fair-trade espresso.”

Impressive capabilities of Serpstat include the following:

Finding competitor high-performing keywords
Measuring search volume and keyword complexity
Finding new trends in keywords in your industry

Along with its extensive keyword analysis, Serpstat stands out for its accurate localization tool, which lets you see how keywords are performing in particular areas—a crucial component of localized SEO tactics.

In the sometimes murky field of competition keyword analysis, Serpstat is a lighthouse. You’ll be completely prepared to create your own digital footprint, not left chasing after your competitors. Serpstat gives you the light so you can walk boldly toward the spotlight of higher search rankings rather than stumbling in the dark. Through Serpstat’s SEO landscape mastery, you increase your online presence and enable your company to stand out in the competitive online market.

8. Ubersuggest

Use the potent Ubersuggest tool to make competition keyword analysis easier. This SEO tool boosts your insights and efficiently and precisely drives your digital marketing operations.

Consider managing a specialized clothing line. Ubersuggest can show you if your competitor is using “vintage-inspired clothing” as a keyword. Such information can help you to differentiate yourself from your rival and create your brand identification by pushing into the “ethically-made, retro fashion” market.

Ubersuggest has the following features that you really need have in your toolkit:

Comprehensive keyword information exposing the most popular keywords of competitors
Knowing the difficulty of keywords and the amount of searches
Identify keywords trends to keep one step ahead
An overview of the holes in your keyword plan

Ubersuggest, though, goes beyond simple keyword research. It provides an extensive SEO overview with site audits, top pages, and backlink information right at your fingertips.

Ubersuggest helps you to not only stay up with but also to surpass your competitors. By giving you access to a better keyword strategy, Ubersuggest helps your brand connect with more people, raises its profile, and improves search results. As your strategic partner, move from being a market follower to a pioneer.

9. Soovle

Explore the many features of Soovle, a program made to make competitor keyword analysis easier. By presenting search ideas from several sources at once, Soovle offers a comprehensive, panoramic image of possible keywords.

Say you run a fitness blog. When you type “home workouts” into Soovle, a ton of pertinent keywords appear on your screen right away. This lets you find original viewpoints, like “home workouts for busy parents,” which helps you to distinguish your material.

Features that make Soovle a must-have for your SEO toolset are:

Compiling keyword recommendations from several sources
Find less competitive keywords
Exposing various content concepts
A simple to use interface

Soovle offers more than just keyword analysis, though. Using the tool, you can better analyze how your audience searches on various platforms and hence improve the way your content strategy is shaped.

Take up Soovle and strengthen your brand. This tool gives you the ability to create keyword strategies that appeal to your target demographic, so expanding your audience and increasing website traffic. Using Soovle’s insights will enable you to move from watching the competition to leading your field. Soovle makes success only a keyword away.

10. Google Keyword Planner

With Google Keyword Planner, a dynamic competitive keyword analysis tool that offers a thorough look at the search landscape, you can refine your SEO approach. This tool gives you valuable keywords together with information about search volumes and levels of competition, so creating a whole picture of your SEO battleground.

Say you own a vegan bakery in New York. You use Google Keyword Planner to make yourself noticeable in a crowded market. Entering “vegan bakery,” the program returns a plethora of long-tail keywords, such as “best vegan pastries in New York” or “gluten-free, vegan bakery near me.”

Use of Google Keyword Planner has various advantages:

Determine which keywords work well
Analyse keyword competition.
Know past keyword statistics
See upcoming keyword trends.

Google Keyword Planner is a tactical ally in your SEO effort as much as a keyword analysis tool. It provides the information you need to create interesting content, better understand your audience, and increase website traffic.

Making time to use Google Keyword Planner can completely change your keyword approach and turn your website from a passing blip on the radar to a knowledge hub. Using Google Keyword Planner, your online presence becomes a powerful force that sets your business apart in the huge ocean of digital information. You control the success of SEO for your brand going forward. Use Google Keyword Planner to guide your brand to the top of search engine results.

11. SEranking

With regard to SEO, SEranking is a thorough competitive keyword analysis tool that makes your online work easier. Providing strong features and serving companies of all sizes, it is a vital tool for digital marketers.

Consider yourself in charge of an internet retailer of sportswear. SEranking lets you investigate the search space and learn what keywords your rivals are betting on. You might find, for example, that high-performing keywords in your niche include “sustainable fitness clothing” or “women’s gym leggings”.

These noteworthy characteristics are included with SEranking:

Following keyword positions in real time
Analyze competitor SEO/PPC in detail
Entire website review
Monitoring and analyzing of backlinks

Your SEO compass, SEranking guides you over the intricate search terrain. By offering an unobstructed perspective of the keyword approach of your competitors, it directs your content production process.

You become an active participant determining the online future of your brand rather than just a spectator in the digital arena with SEranking. SEranking gives you the ability to beat your competitors, draw in more traffic, and establish your internet presence. Enter this tool, use its insights, and let your brand to stand out in the tangle of digital information. Your road map to SEO success, SEranking is more than just a tool.

12. Long Tail Pro

In the SEO world, Long Tail Pro is a shining example of competition keyword analysis done to a high degree. Given the advantage it provides digital marketers, it is a priceless tool.

Assume for the moment that you run a boutique tea firm. You may go very deeply into the keyword tactics used by your competitors using Long Tail Pro. You might find, for instance, that keywords like “best herbal tea blends” or “organic matcha powder” are what propel them to success.

Here’s what Long Tail Pro offers:

Specific keyword competitiveness rating
Extensive competitor research
Estimate rank values for improved profitability emphasis
Optimal keyword generation

Long Tail Pro digs down into the SEO foundation rather than just skimming the top. You may create material that both engages and exceeds your competitors by learning their keyword strategy.

With Long Tail Pro, you take an active role in determining the online future of your company rather than merely watching it happen. Long Tail Pro will help you to outperform your competitors, increase organic traffic, and establish your online presence. Accept the advantages of this tool, use the knowledge, and see your brand stand out from the deluge of internet material. Long Tail Pro makes it obvious how to succeed in SEO.

13. Jaaxy

Within the SEO universe, Jaaxy is a fantastic keyword analysis tool. But digital marketers should use it as a tool to comprehend competitor tactics.

Run a high-end spa brand, for example. Jaaxy allows you to find the keywords that top spas use to draw clients. Perhaps keywords like “luxurious facial treatments” or “tranquil spa experiences” are what drive their SEO success.

Offerings from Jaaxy include:

Research on keywords extensively
Commercial niches revealed
Thorough knowledge about competitors
Site rating potential detection

Jaaxy helps you to go under the SEO surface and understand the fundamentals of the tactics used by your competitors. It illustrates the route taken by your content to audience involvement and competitive advantage.

Using Jaaxy’s capabilities, you become an active participant in developing the online presence of your brand rather than just a spectator. You can so outperform your competitors, draw in a wider audience, and solidify your online position. Jaaxy enables you to use insights, make educated choices, and see your business become more well-known. Thanks to Jaaxy, your road to SEO success becomes well marked.

14. Majestic SEO

Think about the difference Majestic SEO may make if you were a fine chocolate maker. There’s a big chocolate world out there, and your brand has to be unique. Discover how your competitors are using keywords to take center stage with Majestic SEO. Say you come across “artisanal chocolate truffles” as a highly regarded term used by your competitor. You can take advantage of such delightful discovery.

The following are yours with Majestic SEO:

Detailled backlink information
Entire keyword study
In-depth knowledge about competitors
Rich topical investigation

Like removing the foil from a chocolate bonbon, this tool enables you to peel back the layers of your competitors’ SEO approach. And you’ll find the secret of their success beneath.

Choosing to actively participate in your online destiny, you add Majestic SEO to your marketing toolkit. You are no more just a chocolatier lost in the throng. Rather, you develop into a top brand that gives them just what they want. You may mix the components for digital marketing success with Majestic SEO. The platform enables you to choose wise choices, put ideas into practice, and see the online visibility of your company increase. SEO can be as fulfilling as the ideal chocolate bar.

15. BuzzSumo

What makes the best fitness blogs provide interesting stuff on a regular basis? They make use of resources such as BuzzSumo. Say you want to enter the yoga market and you run a fitness blog. BuzzSumo allows you to analyse tactics.

This dynamo instrument produces:

Whole competitor study
Details about keywords
Extensive social media sharing statistics
Wide range of content ideas

Imagine learning, through postings on “sustainable yoga mats,” that your largest competitor get a ton of interaction. That is data you can use.

Adopting BuzzSumo helps you to delve deeply into the strategies of your competitor and take out the most valuable information for yourself. It resembles getting a map to help you get about the often shifting terrain of fitness content. You may view the kinds of material that readers like, when to publish it, and the keywords that will raise your content in search results.

You become more than simply another fitness blog attempting to get noticed when you use BuzzSumo; you become the go-to source for anything yoga. It’s a tool that provides the understanding required to produce material that connects, increase your online presence, and establish you as a leading authority on fitness. Consider BuzzSumo your trainer, leading you through the internet marketing workout to make sure your efforts yield the best possible outcomes.

16. Answer The Public

Use Answer The Public to access the collective intelligence of the people. In a niche sector, like sustainable fashion, this amazing tool maximizes your internet marketing strategy. You will go beyond just studying the tactics of your competitor and find actual queries that your target market poses online.

Let us explore the ways in which Answer The Public supports your success:

Features	Benefits
Competitor analysis	Uncover strategies your competitors employ
Keyword research	Discover the most-asked questions related to your niche
Consumer insight	Understand exactly what your target audience wants

Let me set the scene. Your company is a sustainable fashion line attempting to reach environmentally concerned customers. They’re asking, “What materials are used sustainably?” or “How can I maintain my sustainable clothing?” according to Answer The Public. Now you’ve struck gold!

You have specific, in-depth expertise that helps you write FAQs, blog entries, and product descriptions that appeal to your target market. You know, therefore, not simply speculating about what they want to hear. That edge propels your environmentally friendly clothing company to the top and takes over the internet.

Get the answer The Public is an asset that makes you stand out by providing the people with what they desire. This tool is for making a strong connection with your audience as much as it is for comprehending the competitors.

Primary Information

As we get to the end of our thorough research of the most innovative competitor keyword analysis tools that will be accessible in 2024, it is clear that keyword analysis tools are now an absolute must for each digital marketer. They provide your SEO plan more light, give you a competitive advantage, and help you better comprehend the marketing strategies of your competitor.

Taking advantage of Plerdy’s tools will enable your company to understand the different strategies employed by competitors, which will greatly raise the value and effectiveness of your internet presence. It’s like having a reliable guide pointing you in the right direction through the maze-like internet marketing.

Plerdy’s solutions also provide you a solid understanding of the German cleaning services market (“reinigungsdienst,” “reinigungsdienste”), providing you with important information that enables you to exceed your competitors, improve customer service, and increase sales. Furthermore, these tools provide a thorough examination of both your competitors’ (Mitbewerber) and your own products and services.

Plerdy shows you the way and helps you maximize the potential of your webpage in the sometimes confusing field of SEM (Search Engine Marketing). Isn’t it thus time you used Plerdy to help you on your path to internet achievement? Try it out, and watch your company grow—it’s an investment you won’t regret. A click away from a more prosperous future is the Plerdy crew, ready to provide their excellent service.