Shopify is a goldmine for eCommerce businesses—if you play your cards right. But here’s the deal: getting visitors is one thing; turning them into paying customers is a whole different beast. Conversion rates on Shopify don’t just magically improve. They need strategy, data, and the right tools — like Plerdy — to make it happen.
Why Are Shopify Conversions Stuck?
Let’s be honest. If visitors aren’t converting, something’s off. Maybe the navigation is clunky, the checkout process is too long, or product pages aren’t persuasive enough. According to Baymard Institute, 69.99% of online shoppers abandon their carts—ouch. That’s a lot of missed revenue.
And guess what? Most Shopify store owners don’t even know where they’re losing potential customers. That’s where Plerdy steps in.
Heatmaps: See What’s Stopping Conversions
Imagine being a fly on the wall while customers navigate your store. That’s exactly what Plerdy’s heatmaps do—they track clicks, scrolls, and user behavior, showing you where customers get frustrated or disengage.
Plerdy provides detailed reports to make sense of user interactions. The Clicks report reveals the exact number of clicks on each element, appearing dynamically as you scroll. The Clicks in % report divides the page into five equal sections, ensuring clicks hidden within dynamic elements are detected. Need to understand scrolling behavior? The Scroll Depth report splits the page into ten sections, showing how far visitors go.
If you want to know where users hover without clicking, Staying a Mouse visualizes cursor movement. And when it comes to conversion tracking, the Macro Conversion report highlights which elements users click before making a purchase. Combined with Ecommerce Tracking, which assigns revenue to clicked elements, Plerdy helps you optimize Shopify conversions with precision.
🔥 Pro Tip: A/B test different CTA placements based on heatmap insights. Sometimes, shifting a button a few pixels can increase conversions by 10–20%.
Session Replays: Fix UX Problems in Real Time
Ever wish you could watch real customers shop on your site? With Plerdy’s session replay tool, you can. It records real interactions, helping you spot friction points like:
- Customers struggling with the checkout process
- Users abandoning pages after hitting unexpected pop-ups
- Visitors rage-clicking buttons that don’t work
To start, enable session recording and set up the necessary rules. You can choose to record all pages or only specific ones. Need better segmentation? Filter recordings by country, session duration, or specific Shopify conversion actions—like adding a product to the cart.
Want to protect user privacy? Plerdy automatically masks sensitive fields, but you can configure exceptions for search inputs if necessary. Plus, you can tag, comment, and share videos with your team, making troubleshooting easier.
🔥 Example: An eCommerce brand noticed users were constantly clicking an image, thinking it was a button. They added a “Shop Now” link, and conversions jumped 15% overnight.
Pop-Ups That Don’t Annoy Users (Yes, It’s Possible)
Pop-ups can either drive conversions or drive visitors away—it all depends on how you use them. Plerdy’s pop-up forms for Shopify let you engage users at the right moment, boosting conversion rates without ruining the experience.
Plerdy offers various pop-up types, each tailored to specific goals. Lead generation forms collect emails for future promotions, helping you build a stronger sales funnel. Promotional pop-ups highlight discounts or limited-time deals—perfect for increasing impulse buys. Need user feedback? Survey pop-ups help you understand pain points in your Shopify store.
Want to add a personal touch? Try video engagement pop-ups—a quick clip introducing a product can boost trust and sales. To maximize conversions, set smart rules for when and where pop-ups appear.
🔥 Real-world example: A Shopify store using exit-intent pop-ups saw a 17% boost in sales in just one month.
Website Funnel Analysis: Where Are Users Dropping Off?
Understanding how users move through your Shopify store is the key to improving conversion rates. Plerdy’s funnel analysis lets you track each step, pinpointing where visitors drop off and where you can optimize.
Start by selecting a landing page—this could be a product category page that users enter from search or ads. Then, add a second step, such as a product page where they explore details. Finally, set the checkout or “Thank You” page as the last step. Make sure each step is unique; otherwise, data might not be accurate.
Analyzing drop-offs at each stage helps you remove friction points and boost conversions. For example, if 40% of users leave on the product page, you might need better descriptions or trust signals. A Shopify brand that optimized its funnel with Plerdy saw a 12% increase in conversions just by tweaking their checkout process!
SEO & UX: The Secret Sauce for More Sales
Your Shopify store might look polished, but if Google isn’t ranking it well, you’re losing potential conversions. Plerdy’s SEO checker helps you stay ahead by identifying on-page issues and tracking SEO performance in real time.
- 🔍 Daily SEO Audit: Plerdy automatically collects SEO data from pages with traffic, ensuring you catch and fix issues before they impact rankings. The system stores data for 30 days, making it easy to track fluctuations and anomalies.
- 💡 Missed Keywords Report: Connect Google Search Console to discover underutilized keywords—just adding a few missing phrases can drive more organic traffic and conversions.
- 📊 Competitor SEO Analysis: Stay ahead by comparing Shopify competitors’ rankings, keywords, and backlink profiles. With Plerdy, you can see how top-ranking pages structure content without manually checking each site.
A Shopify brand that optimized its metadata and fixed SEO errors using Plerdy saw a 20% boost in organic traffic in just two months.
Quick Data Comparison: Why Plerdy Beats Guesswork
| Feature | Guesswork | Plerdy |
|---|---|---|
| Heatmaps | No insights on user behavior | Tracks real clicks & scrolls |
| Session Replays | No idea why users drop off | Watch real user interactions |
| Pop-Ups Optimization | Random pop-ups annoy customers | Smart triggers based on behavior |
| Funnel Analysis | Blind spots in the checkout flow | Identify where users drop off |
| SEO & UX Fixes | Manual, time-consuming tweaks | Automated suggestions & fixes |
Final Thoughts: Shopify + Plerdy = More Conversions
If your Shopify store isn’t converting like it should, it’s not just bad luck—it’s a problem that can be fixed. Plerdy helps you find weak spots, optimize user experience, and make data-backed changes that actually move the needle.
So, what’s next? Test Plerdy on your store, check your weak points, and start turning visitors into buyers. Because more conversions mean more money in your pocket—and who doesn’t want that?