10 Business Tips for Entrepreneurs

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Enter the corporate realm and learn secrets from top companies that motivate business owners to soar. Dior: Said another way, “start a revolution.” Louis Vuitton: All of it is about authenticity and history. These are practical techniques rather than merely elegant suggestions. Imagine your product turning into a pop cultural symbol like Levi’s or sparking an Apple-style customer passion. This page is loaded with ideas to make your business unforgettable. All set to challenge your niche, wow your audience, and grow from the top down? Let’s get going; you will love this trip!

What Makes a Successful Entrepreneur?

What makes a successful entrepreneur? It’s not just about running a business or launching a cool product. Nope, being an entrepreneur is more than that—it’s about creativity, guts, and always adapting to what’s around you. Think Elon Musk again. He’s not just building cars and rockets; he’s building stories people believe in. That’s the magic.

Every business owner must delve into consumer trends. Did you know that companies that overlook changes in the market fail seventy percent of them? Don’t be that stat. Analyze, be adaptable, and keep inventing. A business that changes always has an advantage.

Relationships, though—those can either break you or help you. Create confidence not only in transactions. Consider Apple. Their supporters are Hyperactive. It is the connection rather than only the goods. Any entrepreneur hoping for the success of their business should learn from that.

And mistakes? Oh, you’ll have them. But here’s the truth: every failure teaches you something your business needs. Take the risks. That’s what sets an average entrepreneur apart from a great one. Keep pushing, keep learning.

1. Dior’s Business Tip: Start a Revolution in Your Niche to Create a New Era

Running a business isn’t just about following trends—it’s about creating them. Dior nailed this in 1947 with the “New Look.” They didn’t just make dresses; they flipped the fashion world upside down. Women ditched dull wartime outfits for dramatic, bold designs. That’s what starting a revolution looks like—changing the rules in a way that no entrepreneur had done before.

As an entrepreneur, you have the power to do this too. Look at Tesla. Electric cars existed, but Elon Musk turned them into symbols of status and innovation. Or take Netflix—it didn’t invent movies, but it redefined how people watch them. Both brands didn’t just enter a business; they reinvented it.

Here’s the thing: revolutions make noise. They grab attention because people love fresh ideas. But being bold isn’t enough. The real key is solving problems better than anyone else.

How do you kick off your business revolution?

  1. Identify outdated methods. What frustrates your audience? Fix it.
  2. Create excitement. Show how your product or service can be a game-changer.
  3. Be relentless. Push your idea until people can’t ignore it.

In today’s crowded markets, every entrepreneur needs to stand out. Whether you’re redefining style, like Dior, or making technology exciting, like Apple, starting a revolution isn’t just an option—it’s a must for business success.

2. Tom Tailor’s Business Tip: Use Promotions That Make Customers Keep Coming Back

Promotions are about developing loyalty that generates return business, not merely about discounts. Tom Tailor does it perfectly. Their seasonal sales and loyalty programs are initiatives to deepen client ties, not only sales techniques. One can learn a lot from this strategy by entrepreneurs. Promotions should not only increase temporary sales but also convert one-time customers into devoted supporters of your business.

Tie promotions to emotions if you want them to work. For instance, every purchase under Starbucks’ Rewards program marks progress. Consumers feel appreciated, and that emotional link drives them back. Studies reveal 75% of consumers are likely to return to companies running loyalty programs, so demonstrating the success of this approach.

Here’s how entrepreneurs can create promotions that deliver results:

  1. Understand your audience. Analyze your customers’ habits—when they shop, what they buy. For instance, if most purchases happen on weekends, offer Saturday discounts to boost sales.
  2. Make offers personal. A generic “10% off” won’t impress. Personalize deals: “Hey Anna, enjoy 20% off your next handbag purchase!” feels tailored and exciting.
  3. Turn it into an experience. Gamify promotions. Think about McDonald’s Monopoly game—it wasn’t just about fries; it was about the thrill of winning something.

For entrepreneurs, these strategies are more than just tools—they’re ways to connect with your customers and make them feel invested in your business. Promotions done right don’t just sell products—they create loyal, happy customers who keep your business thriving.

3. Apple’s Business Tip: Show How Your Product Solves Several Problems at Once, Creating a Wow Effect

Apple isn’t just a company; it’s a masterclass for every entrepreneur in solving problems through innovation. Take the iPhone—it’s not just a phone; it’s a GPS, a high-quality camera, a payment tool, and even a personal assistant. It tackles multiple business and personal needs in one sleek package. That’s the wow effect every entrepreneur should aim for.

Here’s the secret: showing your product as a multitasker makes it irresistible. Customers in today’s business-driven world want solutions that save time and effort. Apple shows how their products integrate seamlessly into daily life, whether it’s managing emails for a busy entrepreneur or helping a startup team collaborate through iCloud.

For entrepreneurs, presenting your product isn’t just about features; it’s about solutions.

  1. Focus on business problems. Explain how your product saves money, boosts efficiency, or supports growth. Entrepreneurs love numbers, so use them.
  2. Be visual. Show the results, whether through charts, videos, or real-life examples of businesses thriving with your product.
  3. Trigger emotions. Apple doesn’t just sell features. They sell stories—entrepreneurs taking better photos, sharing moments, or staying organized.

Your business can do the same. Entrepreneurs don’t want just another product—they want something that transforms how they work or live. Show how your product solves their problems, and you’ll earn not just customers but loyal advocates for your business.

4. Five Guys’ Business Tip: Let Customers Become Your Ambassadors Through Quality and Word-of-Mouth

Quality is a strategy rather than only a buzzword. Five Guys is better aware of than most. Their concentration on serving excellent fries and burgers pays off. When customers taste quality, they talk about it. And when they talk, your business grows without you spending a dollar on ads. That’s the magic of word-of-mouth marketing, and it’s something every entrepreneur should master.

Here’s the thing: people trust other people more than they trust your marketing. Studies show 92% of customers trust recommendations from friends or family. So, if your product or service wows them, they’ll spread the word. Five Guys understood this early. Instead of fancy advertising, they let their food do the talking—and it worked.

How can you turn your customers into ambassadors for your business?

  1. Deliver consistent quality. Whether you’re selling burgers or SaaS tools, the product must exceed expectations. Entrepreneurs, this is your foundation.
  2. Encourage feedback. Make customers feel heard. Positive reviews build your reputation, and even criticism helps you grow.
  3. Make it shareable. Think of small gestures—free fries at Five Guys or a bonus feature in your product. Happy surprises create buzz.

Word-of-mouth isn’t just free marketing; it’s trust-based growth. As an entrepreneur, your focus should be on creating an experience people want to share. Your customers are your best business allies—give them a reason to talk about you, and they will.

5. Levi’s Business Tip: Integrate Your Product Into Pop Culture to Make It a Symbol of Style or an Idea

Levi’s isn’t just selling jeans; it’s selling a legacy. Their 501 jeans are not just denim—they’re a statement, a symbol of rebellion, and a piece of pop culture. Every entrepreneur running a business dreams of creating something that lasts generations. Levi’s did it by becoming more than a product—they became an idea.

Integrating your business into pop culture means making your product a part of people’s daily lives and their identity. Once your product represents a movement, a lifestyle, or a story, it stops being ordinary. Converse is a great example. Originally for basketball, their sneakers became a staple of artistic self-expression. Entrepreneurs can learn from this shift—your product can evolve to fit cultural trends.

How can you make your business product a cultural icon?

  1. Collaborate with cultural influencers. Entrepreneurs should work with musicians, actors, or creators who resonate with their audience. Partnerships put your business in front of new eyes.
  2. Tell a cultural story. Levi’s became a business powerhouse because their campaigns resonated emotionally. They tapped into freedom and rebellion—values every entrepreneur can relate to.
  3. Be everywhere trends are. Place your product where culture thrives: Netflix shows, trending music, or social media moments. Visibility makes your business unforgettable.

Entrepreneurs who merge their business products with pop culture aren’t just building brands—they’re creating icons. In a crowded market, becoming a cultural symbol is the ultimate business strategy. Take Levi’s as your guide and make your business stand out for decades.

6. Lacoste’s Business Tip: Add a Unique and Recognizable Element Tied Exclusively to Your Brand

When someone mentions Lacoste, first thing you consider? That famous crocodile logo is correct? Simple, ageless, and connected just to the brand. Having something easily identifiable changes every entrepreneur creating a business. Your brand promises something every time consumers view it, not only a logo.

Why does uniqueness matter so much in business? It helps you stand out in a crowded market. Think about Apple’s bitten apple or Nike’s swoosh. They don’t just represent companies—they tell stories. As an entrepreneur, your goal is to make customers associate your business with something unforgettable.

Unlike what it sounds, developing a distinctive aspect for your brand is not difficult. Beginning with these guidelines:

  1. Understand your audience. What do your customers value? Use this knowledge to craft something meaningful for them.
  2. Keep it simple. The best symbols aren’t complicated. Lacoste’s crocodile is straightforward but unforgettable.
  3. Be consistent. Don’t change your branding every year. Stick to your unique element so it becomes part of your business identity.

Entrepreneurs who build strong, recognizable symbols don’t just create businesses—they build legacies. Whether it’s a logo, a tagline, or even a specific style of communication, tying it exclusively to your business helps customers remember you. Want your business to stand out? Do what Lacoste did—create a signature people can’t ignore.

7. Longchamp’s Business Tip: Make Your Product So Practical That Customers Can’t Imagine Life Without It

Ever heard of the Longchamp Le Pliage bag? It’s simple, lightweight, and foldable. But it’s more than a bag—it’s a daily essential. Practicality is its superpower, and that’s exactly what every entrepreneur needs to focus on when developing a product. If your business offers something so useful that people can’t imagine their life without it, you’ve struck gold.

Practicality isn’t about being fancy. It’s about solving real problems. Think of Slack—it’s not the most exciting tool, but it keeps businesses connected and organized. Or Zoom, which became a lifeline during the pandemic. These tools didn’t just fill a gap; they became indispensable. Entrepreneurs who focus on practicality build loyalty because people love what makes their life easier.

Here’s how you can make your product a must-have:

  1. Identify pain points. What’s frustrating your audience? Solve it in the simplest way.
  2. Test your product in real-world scenarios. Ask yourself, “Is this something I’d use every day?”
  3. Focus on one key benefit. Longchamp didn’t try to be a luxury statement. They focused on convenience, and it worked.

Entrepreneurs often get caught up in adding features, but simplicity wins. Make your product practical and user-friendly. If you nail that, your business won’t just sell—it will thrive. Remember, customers don’t just buy products—they buy solutions. Create something they’ll wonder how they ever lived without, and you’ll have lifelong fans for your business.

8. Hermès’ Business Tip: Create a Dream Product by Limiting Its Availability

Hermès is a fantasy not only a brand. The Birkin bag is a dream item people fix on, not just a purse. Why is that? because it’s exclusive. Restricted availability drives consumers even more to seek it. Using this approach can help you as an entrepreneur to differentiate your business. Scarcity adds value.

Try to consider it. Anything that is difficult to acquire feels unique. Human nature is what it is. Nike uses its limited-edition sneakers to achieve this constantly. Drop some pairs, buzz it, and see the demand explode. Any business’s entrepreneurs can pick lessons from this. Exclusive goods or services generate attention and inspire want.

Balancing demand and availability isn’t easy, but it’s worth it. Here’s how you can apply this strategy:

  1. Start small. Launch a limited batch of your product. Test the waters while creating demand.
  2. Use pre-orders. This builds excitement while letting you gauge interest. Hermès often has waitlists for their products, and it only makes customers want them more.
  3. Highlight the exclusivity. Use phrases like “limited edition” or “only 100 available” in your marketing. It works wonders for sales.

Entrepreneurs don’t have to sell bags to make this work. Whether it’s a service, software, or physical product, limiting availability adds an exclusive edge to your business. Give your customers the feeling they’re getting something rare, and they’ll keep coming back for more. Just ask Hermès—they’ve been doing it for decades.

9. Montblanc’s Business Tip: Position Your Product as a Symbol of Status and Achievement

Montblanc markets more than simply pens. They are offering a success emblem. On someone’s desk you find a Montblanc pen screaming success. It’s not about writing—it’s about status. As an entrepreneur, positioning your business product this way can elevate your brand and attract customers who want more than just functionality.

Why does this work? People associate status with quality and exclusivity. Montblanc pens, Rolex watches, or Tesla cars—they’re all products that stand for success. They aren’t cheap, and that’s part of the appeal. Customers don’t just buy the product; they buy the feeling of accomplishment it represents.

Here’s how you can link your business or product to success:

  1. Focus on premium quality. Montblanc doesn’t cut corners. Their products feel and look expensive because they are. Entrepreneurs must prioritize excellence.
  2. Craft a prestige story. Every luxury brand tells a story. Montblanc ties its pens to history, craftsmanship, and leadership. Connect your product to values that scream success—hard work, innovation, or legacy.
  3. Price for status. Don’t undersell. Customers often associate higher prices with higher quality, especially in premium markets.

Entrepreneurs looking to make a mark in competitive industries can learn from brands like Montblanc. Turn your product into a symbol of achievement, and you’ll attract customers who want to align themselves with success. Your business isn’t just about what you sell—it’s about what it stands for.

10. Louis Vuitton’s Business Tip: Use History and Authenticity to Highlight Your Brand’s Uniqueness

Louis Vuitton is a legacy not only a name. Originally producing luxurious trunks for travellers, the brand began in 1854 By now they are a worldwide fashion powerhouse. Their code is Their narrative is one of workmanship, luxury, and classic design. This can teach entrepreneurs a lot. Your business doesn’t need centuries of past, but authenticity? That cannot be compromised.

In today’s market, people crave real stories. Customers trust brands with a clear message and a genuine backstory. Louis Vuitton uses its heritage to show its commitment to quality. Every product, from handbags to sneakers, whispers: “We’ve mastered this art.” Entrepreneurs can use a similar strategy. Share your journey—how your business started, what values you stand for, and why you care about your product. It’s not about perfection; it’s about being real.

Here’s how you can make your story work for your business:

  1. Highlight your roots. Where did your business begin? Even a small detail, like your first sale, can resonate with customers.
  2. Stay authentic. Don’t pretend to be something you’re not. Customers see through fake narratives.
  3. Connect emotionally. Louis Vuitton doesn’t just sell bags—they sell dreams of sophistication and style. Link your product to emotions that matter to your audience.

Authenticity builds trust, and trust creates loyalty. Your business story is your superpower. Tell it honestly, and you’ll connect with your customers on a deeper level, just like Louis Vuitton does.

End

Every tip in this article is your chance to take your business to the next level. From starting revolutions in your niche to embedding your product into pop culture, these strategies have proven their power worldwide. Successful entrepreneurs don’t just follow trends—they create them. They take risks, learn from failures, and adapt ideas to fit their own realities.

Keep going beyond your present success. These realizations serve your path map, not only for inspiration. Change, try, and keep going forward. Every great business began small. Acting is what counts most. Make these concepts fit for you, and see how amazing your business becomes.