Top 20 CRO Tools to Boost Conversions in 2025

‘Top 20 CRO Tools to Boost Conversions’ – the key to digital marketing success – dive into the ultimate guide for 2024! Conversion rate optimization (CRO) kept surpassing other marketing techniques in 2024; astute digital marketers are using CRO tools to generate hot leads and turn them into devoted consumers. Here we are to help you negotiate the ever changing landscape of CRO tools and realize your maximum digital capability.

Find solutions that offer practical information to improve your UX, increase conversions, pinpoint areas of weakness in your sales channel, and open fresh revenue sources. Using the best CRO tools can significantly improve your marketing results and provide clear insights into user behavior. Designed for best analysis and conversion improvement, these tools provide an online clear view of your ROI, consumer behavior, and decision-making procedures.

The most recent CRO developments are discussed in this paper including:TestLodge

• Emphasizing user experience
• Taking care of excessive bounce rates
• Friendliness of social media
• Mobile-first optimisation
• Individualized landing pages
• Honest navigation and design
• Data-rich on-page content
• High-quality advertising content

CRO tools enable companies to create experiences that really appeal to customers, therefore improving the whole UX. Development of a good conversion rate optimization plan and successful testing depend on these elements. Let’s explore the best 20 CRO tools to sharply increase your conversion rates!

Harnessing the Power of CRO Tools for Enhanced User Experience

Driving development and providing a fantastic user experience for any online company depends on optimization of conversion rate (CRO). Choosing the top conversion rate optimization tools will help your team make smarter, data-driven decisions that increase revenue. Understanding user behavior, boosting involvement, and optimizing conversion paths all depend on CRO tools, which have grown to be very essential.

• Real-time insights and analytics help you to make data-driven decisions. Real-time data guarantees every interaction counts and helps to enable rapid plan changes.
• While session records provide a deeper dive into user interactions, heatmaps on your website visibly show user involvement. This mix clarifies user behavior in its whole.
• Examining user behavior and the customer journey helps one to understand the subtleties. Behavioral analytics expose preferences and trends, therefore guiding individual experiences.
• Two cornerstone of CRO are multivariate testing and A/B testing. They help you to play around with several components and know what appeals most to your readers.
• Feedback widgets give immediate access to consumer insights, therefore facilitating personalization and development. These realizations combined with personalizing strategies will greatly enhance the digital experience.
• By means of user flow analysis, one can simplify the conversion path. Optimizing landing pages based on user segmentation and retention data will help to greatly increase conversions.

List of Major CRO Tools:

• Analytics Platforms
• Heatmap Tools
• Session Recording Software
• A/B Testing Frameworks
• Feedback Widgets

Combining these tools and strategies will help companies provide their consumers a more interesting, customized, and efficient digital experience.

Selecting the Ideal Marketing and CRO Tools: An In-depth Guide for Marketers

Your conversion rates can be much improved by choosing the ideal CRO and marketing tools. Following these rules will help you to guarantee that your investment in these tools produces a significant return, so closely tying in the core of marketing, CRO, and the indispensible value of the appropriate tool:

• Clearly specify your marketing objectives. Using focused marketing and CRO tools, set main conversion targets include higher sign-ups, transactions, or user interaction.
• Perfect integration is absolutely crucial: Look for CRO tools that complement your marketing goals and fit your present technological environment thereby enhancing the usefulness of the tool in your marketing plan. Among the best CRO tools, AI CRO tools are growing fast, offering advanced automation for better conversion rate optimisation tools.
• Prioritize usability. Choosing simple and user-friendly tools is essential in marketing and CRO; this guarantees that your staff may utilize these solutions without requiring great training.
• Within your toolkit for marketing, give ROI top priority. Examine every CRO tool to make sure their capacity to increase your marketing initiatives justifies the cost, therefore guaranteeing that the tool helps to improve the return on investment of your marketing campaign. Even free CRO tools can provide valuable insights for businesses just starting with CRO optimization tools.
• Support is quite important. Choose CRO and marketing tools backed by outstanding user community and customer service. This guarantees the required support for your marketing team to maximize the efficacy of the tool in your CRO activities.

Choosing the correct CRO and marketing tools will help you to assemble a great team ready to raise your conversion rates to unprecedented levels. Keeping these ideas top priority in your digital marketing plan will help you to both reach and surpass your CRO and marketing goals by fully utilizing every tool in your toolkit.

List of The Best 20 CRO Tools

The sustained success of an online platform hinges on a strategic approach to CRO and testing. Attracting potential consumers is one thing; converting them into loyal customers is another. Leading CRO tools aid in analyzing conversion rates and streamlining optimization, boosting revenue and reducing losses. This list features the best CRO tools and techniques available today, helping you pick the best conversion rate optimization software tailored to your needs.

1 – Plerdy

With Plerdy, a strong CRO tool and heatmap monitoring system relied upon by top-notch companies all over, maximize your e-commerce business potential. Control user behavior, find most clicked elements, and simplify your website to maximize traffic flow. As you target user actions and increase conversions, bid farewell to bounce rates. Dynamic heatmaps developed by Plerdy evaluate user interactions with intricate site features including sliders and menus. As an AI CRO tool, Plerdy offers automation that simplifies deep analysis and boosts conversion rates effectively. Watch how well your CTAs work and adjust them to explode engagement.

Crucially, the first-click analysis provides understanding of visitor interactions from several traffic sources. Plerdy allows you to compare user kinds, separate direct from organic traffic, and examine most involved components. This sophisticated tool hooks easily with systems such Angular (SPA), Shopify, Magento, CMS, and Shopify.

Plerdy is a breakthrough CRO solution improving website competitiveness and income for UX designers, marketers, and CEOs. Use Plerdy’s heatmap tool to boost your e-commerce company and keep ahead of the competitors.

The CEO of Plerdy is me, Andrew Chornyy. I have over 11 years of search engine optimizing and CRO experience. One can follow me on LinkedIn. Many companies make use of Plerdy’s CRO tool. Subaru, MOYO, Ukrposhta, Prom, huggies, etc.

2 – Mixpanel

Use Mixpanel, an analytics tool for improved conversion, interaction, and retention, to overhaul your e-commerce plan. Explore Mixpanel’s interactive reports to find behaviors connected to long-term retention, break out popular features, and pinpoint key users. Find drop-off locations using retroactive funnels, then rapidly maximize for higher conversion rates.

Simplified workflows from Mixpanel help you quickly build funnels, user flows, and cohorts. Mixpanel stands out among the best CRO tools for its robust analytics and easy integration with other tools for CRO. Give up laborious SQL searches and waiting for someone else to handle the task. Either use Mixpanel SDKs or connect Mixpanel to your data lake, feed events straight from your apps and servers utilizing a customer data platform (CDP). Counted among more than 7,000 consumers, including heavyweights like Uber, Yelp, and BuzzFeed, this CRO tool is your secret to releasing e-commerce success.

Using Mixpanel’s automated analysis and customized messaging, uncover latent conversion trends and re-engage users. Think about Lemonade’s success story, where leveraging Mixpanel resulted in a 500% rise of policyholders and notable spikes in purchase rates. Mixpanel transforms analytics into a fun process so you can focus on improving your offerings and expanding your company.

Mixpanel’s CEO is Amir Movafaghi (his LinkedIn page). Among the notable Mixpanel users are DocuSign, GoDaddy, Uber, Yelp, and Lemonade.

3 – Amplitude

This tool shines in conversion rate optimization driven by personalizing considerations. Based on user experience statistics, amplitude points to the ideal UX layouts and testing approaches. Furthermore it provides choices for experimentation for:

• Reach the best behavioral targeting;
• Do user segmentation;
• Apply the best-matching strategies.

The board of directors of Amplitude consists in Spenser Skates, Ron Gill, Pat Grady, Neeraj Agrawal, Erica Schultz, Eric Vishria, Curtis Liu, Catherine Wong, Elisa Steele, and Jim Whitehurst. Co-founder, researcher, and analytic trader Spenser Skates (from his LinkedIn page) Among notable Amplitude customers are Walmart, Ford, Atlassian, Jumbo, and Traveloka.

This CRO tool focuses on improving your website’s conversion rate by understanding user behavior deeply. Amplitude helps you analyze user data to find the best UX layouts and optimization strategies. You can segment users, run experiments, and apply behavioral targeting that really works. This tool makes conversion optimization easier by showing which changes boost your results. Big brands like Walmart and Ford rely on Amplitude to increase their conversion rates and deliver personalized experiences to users. If you want a user-friendly yet powerful tool to improve your site’s CRO, Amplitude is a smart pick for serious marketers.

4 – Woopra

Woopra focuses in customer journey analytics to support efficient CRO and testing. One of Woopra’s special abilities is its capacity to create customized triggers right within websites. Marketers can directly or via email send these triggers to user accounts. This allows one to keep the registered website visitor and turn him/her into a standing customer.

Founded and serving as CEO is Elie Khoury (see his LinkedIn page). Among Woopra’s famous users are industry behemoths Redhat, Informatica, and Hewlett Packard Enterprise.

Woopra is a CRO tool designed to track the entire user journey on your website. It gives real-time data on user actions so you can spot where visitors drop off and fix it fast to improve conversion rates. One of its cool features is automated triggers that nudge users toward taking desired actions without being annoying. This tool helps you optimize each step of the funnel by analyzing user interactions closely. Trusted by big companies like Redhat and Hewlett Packard, Woopra combines smart data with easy-to-use CRO features to help marketers boost their conversion optimization efforts.

5 – Heap

Heap presents a wide range of CRO and testing features. It comprises a user segmentation tool with great filtering powers meant to maximize conversion rates. Unlike other CRO tools, heap provides tailored filters to cluster audiences from many sources.

Here’s Ken Fine, the CEO; his LinkedIn page Top names in several fields, like Amway, Redfin, and Northwestern Mutual, abound on Heap’s customer list.

Heap is a CRO tool that automatically captures every user interaction on your site — clicks, scrolls, taps — without complicated setup. This makes conversion rate optimization much simpler because you get complete data on what users do. With Heap’s powerful filters and segmentation options, you can identify high-converting user groups and optimize for them specifically. Big brands like Amway and Redfin use Heap to find hidden opportunities and increase conversions. If you want an easy-to-use, all-in-one CRO tool that helps you improve your conversion rate with less effort, Heap is a great choice.

6 – Contentsquare

Leading worldwide in digital experience ( DX) analytics and CRO tools, Contentquare is transforming the e-commerce market. Its Digital Experience Analytics Platform helps companies create and present personally relevant experiences for consumers. Using this state-of- the-art solution, online companies are overcoming declining customer interaction brought on by ineffective websites. The tool from Contentsquare lets companies make data-driven decisions based on intent that result in pertinent, high-value client experiences. Contentsquare is rated as one of the best conversion rate optimization software solutions worldwide.

Online session depth, time spent, and income thus were much raised. According to a 2023 Forrester research, brands utilizing Contentquare have an amazing 602% ROI in just three years. Having been trusted by more than 850 companies worldwide, Contentsquare is known for its automatic insights and easy-to-use benchmarks. Its strong artificial intelligence systems guarantee you will never miss a chance to enhance consumer experience.

Adopting Contentquare’s CRO platform helps e-commerce companies run leaner and convert faster, therefore making every click count and promoting expansion. Basically, Contentquare is your pass to create the best e-commerce experience that attracts returning consumers.

7 – Unbounce

Three complete packages catered for conversion optimization and testing are provided by this tool. Its Smart Builder offers marketing campaigns and landing page conversion-oriented designs. Content mixtures for advertising are intended use of the Smart Copy tool. At last, the Smart Traffic tool offers an AI-based choice with the automated conversion lift.

Unbounce is used for CRO needs by companies including Thinkific, Zola, and Sundae. Lead by Rick Perreault, the CEO, the company is (Note: Rick does not have a LinkedIn account active.) Here are, however, profiles of Lading Brand Marketer Tenile Cooper and Unbounce’s Chief Strategy Officer Tamara Grominsky.

Unbounce is a clever CRO tool that makes building landing pages a breeze—even if you’re not a tech whiz. With its Smart Builder, you can create pages designed to convert visitors into customers without breaking a sweat. The tool’s AI-powered Smart Traffic feature sends users to the best-performing pages automatically, boosting your conversion rate without guesswork. Marketers love how Unbounce helps optimize campaigns and test ideas fast. Companies like Thinkific and Zola use it to pump up their CRO game. If you want a simple, effective way to improve your user experience and conversions, Unbounce is a solid choice.

8 – Leadpages

Designing conversion-optimized landing pages is much benefited by this tool. Leadpages provides a range of adjustable templates to fit various project needs and CRO objectives. Apart from landing pages, Leadpages provides design builders for components of marketing websites:

• Alert forms;
• Pop-up special offers;
• Check-out forms; etc.

Leadpages’ female CEO is Jeanette Dorazio; her LinkedIn page is here. Small business owners especially like the convert-friendly designs of leadpages.

Leadpages is a popular CRO tool focused on helping small businesses build conversion-friendly landing pages and pop-ups fast. It offers tons of customizable templates that fit any marketing goal, whether you want more sign-ups, sales, or leads. Its drag-and-drop builder means you don’t need coding skills—just creativity. Besides landing pages, Leadpages also supports alert forms and checkout pop-ups to nudge users right where it counts. Small business owners especially appreciate how Leadpages simplifies conversion optimization. With CEO Jeanette Dorazio steering the ship, this tool keeps helping users turn visitors into loyal customers.

9 – Hotjar

With Hotjar, you get a powerful CRO tool trusted by thousands of marketers worldwide to understand user behavior deeply. Hotjar offers heatmaps that clearly show where your visitors click, scroll, or hover — helping you spot exactly what grabs attention and what’s ignored. Watching session recordings is like seeing your users live on your site, letting you find where they hesitate or get frustrated, which kills conversions. Plus, Hotjar’s feedback polls and surveys get real opinions straight from your users, adding human insight to the data.

Setting up Hotjar is easy and fast, no tech headaches. Big companies like Microsoft, Netflix, and HubSpot use it to boost conversion rates and optimize user experience. With Hotjar, you can quickly find UX issues, test fixes, and watch your conversion rate climb. Want a CRO tool that’s simple to use but packed with features? Hotjar gives you the power to see and improve your site the way your users really interact with it.

The CEO of Hotjar is David Darmanin. Among its users are Airbnb, Intuit, and Tinder.

10 – Landingi

This tool bills itself as a Canva-style substitute for landing page design. Having drag-and-drop builders, it streamlines online business testing. Among its special offerings, Landingi stands out:

• Advice of marketers;
• Integration with outside technologies (ActiveCampaign, AWeber);
• Lead-generation customizations.

Running Landingi is Błażej Abel, CEO. This tool is used for marketing campaigns and A/B testing needs by clients including MarketLogic and Booksy.

Landingi is like the Canva for landing pages but built for CRO pros who want quick results. Its drag-and-drop editor lets you whip up pages designed for maximum conversion without headaches. Landingi supports A/B testing and integrates with popular marketing tools like ActiveCampaign to help you fine-tune campaigns based on real user data. Marketing teams use Landingi to personalize user experiences and optimize conversion rates easily. With CEO Błażej Abel at the helm, Landingi is trusted by clients like Booksy to simplify CRO and boost sales. If you want a no-fuss tool that gets your pages converting, Landingi fits perfectly.

11 – Convertize

Its coding-free analytics and testing features are really noteworthy. This implies that owners of websites lacking thorough understanding of tech ideas can start A/B testing for their conversion rate optimization.

Convertize also has smart notification and personalizing tools. Designed by an English and Swiss team, it is relied upon for CRO needs by companies including MarketingTech, CMSWire, and MyCustomer.

Convertize is a cool CRO tool for people who don’t like messing with code but want better conversion rates. It makes A/B testing super easy, even if tech stuff scares you. Smart notifications and personalized messages help nudge users gently, so they take action without feeling pushed. This tool has an English-Swiss team behind it and is trusted by companies like MarketingTech. With Convertize, you get a friendly way to test and optimize your site without headaches. It’s perfect if you want CRO done simply but smartly.

12 – VWO

Using VWO, which worldwide businesses rely on for outstanding CRO skills, improve your e-commerce approach. VWO is the preferred tool for experimentation since it lets you do A/B testing on websites, apps, and goods. Your add-to–cart, conversion, and click-through rates rise noticeably with VWO’s insights.

Test anything and track its effects anywhere. Import and compile all the measurements of interest and observe how your tests influence them. Watch guardrail measurements to prevent bad experiments right out of hand. VWO’s simple, point-and-click visual editor for website A/B testing and smart SDKs for server-side experiments for product features lets both technical and non-technical users design and start tests right away.

With the VWO CRO tool, you can quickly set up complex trials, effectively manage your experiment pipeline, and fully grasp the results of your studies using finely grained analysis. VWO gives user privacy first priority and provides specific help all through the testing procedure. Use VWO to greatly increase your income and power your online store.

13 – Optimizely

With Optimizely, meant to transform your e-commerce strategy, really sink yourself into CRO. Using this clever platform will enable you to create digital experiences that really blow your consumers off!

Perfect every user encounter by means of many studies optimally enabled by This powerhouse tool provides built-in capabilities for customizable commerce and tailored commerce choices to fit your particular company requirements. Optimizely addresses all angles to help you improve your bottom line with digital asset management, product information management, and program management tools.

The evidence is in the pudding since leading companies including eBay, Dolby, and Fjällräven have found Optimizely’s magic. Acting as a one-stop shop for feature experimentation, web testing, and content marketing, this platform helps companies to grow in the always changing digital terrain.

Choose Optimizely to join top industry leaders and propel your e-commerce company forward. Using this outstanding Digital Experience Platform will help you produce work that wows and leaves your competition behind.

14 – Crazy Egg

Crazy Egg is a dynamic CRO tool designed to give you crystal-clear insights into how users interact with your website. It provides detailed heatmaps showing where visitors click, scroll, and drop off, so you know which page elements work and which don’t. Its A/B testing feature lets you try out different designs or calls to action and see which version drives better conversion rates. Scroll maps reveal how far users scroll, helping you place key content where it matters most.

Crazy Egg also offers confetti reports that break down clicks by traffic sources, device type, and more — perfect for targeting your best users. Easy to install and use, Crazy Egg is trusted by big names like eBay, Dell, and Airbnb to boost their CRO efforts and improve user engagement. If you want a comprehensive tool that combines visual data with powerful testing capabilities, Crazy Egg is a solid choice to increase your conversion rate and understand user behavior better.

The CEO of Crazy Egg is Hiten Shah.

15 – Intercom

Messenger-based campaigns with tailored chatbots, apps, and several digital solutions for conversion optimization are the area of expertise of this product. This manner, the firm might move beyond email marketing and landing pages.  Intercom opens fresh traffic routes and efficiently generates hot leads.

Under CEO Karen Peacock, the leadership team consists of eight main individuals. Chief Marketing Officer at Intercom, Anna Griffin, has a public LinkedIn page. Well-known companies like Microsoft and Facebook value the automatic aspects of this application that improve audience communication.

Intercom is like having a chatty assistant on your website. This CRO tool uses chatbots and messenger campaigns to talk with visitors right when they’re ready. It’s more than email — it opens new paths to grab hot leads and boost conversion rates. Big players like Microsoft and Facebook trust Intercom because it feels real, not robotic. If you want to connect better with users and turn them into customers, Intercom is your go-to. It makes user engagement easy, personal, and fun.

16 – UserPeek

This technology provides creative CRO tools incorporating genuine user video feedback and speech-to–text transcriptions. The tool creates necessary data entries for monitoring, testing, and customer behavior study.

Advanced options of UserPeek appeal to market leaders such as Google and Udemy. Originally founded by Tina Banerjee and Torsten Tromm, UserPeek has grown with offices spread over Germany, India, the USA, Thailand, Romania, and the Philippines.

UserPeek gives you real user videos and feedback to understand what your users think and feel. This CRO tool records users talking while using your site, so you see their real reactions, not just numbers. It also turns speech into text for easy analysis. Big names like Google and Udemy use UserPeek to improve their conversion optimization. If you want to see the human side behind the clicks and boost your site’s performance, UserPeek is a clever tool to add to your CRO kit.

17 – TestLodge

TestLodge is complete test case management system rather than only CRO tool. TestLodge routinely changes its tables and images to improve reporting features during tests. Customers such as Fujifilm and Usablenet value its simplified testing approach.
TestLodge is a simple but powerful CRO tool for managing test cases and keeping your website’s quality on point. It helps you organize and run tests easily, so you find bugs and problems before they hurt conversions. This tool is perfect for teams who want clear, organized testing without confusion. With TestLodge, you get reports that help you see what’s working and what needs fixing quickly. Big companies like Fujifilm trust TestLodge to keep their websites smooth and user-friendly. If you want a tool that supports your CRO efforts by making testing simple and efficient, TestLodge is a smart choice for marketers and developers alike.

18 – Acquire

Like Intercom, Acquire provides customer support by video chats and video conferences. Get customized video bots meant to improve conversion rates. Renowned businesses like Samsung and Audi depend on the creative ideas of this company.

Amrit Dhangal (see Amrit’s LinkedIn page) is the CEO of Acquire. On the Leaderboard are four more members: Laduram Vishnoi, Doan Cong, Terry Yang, and Giovanni Bryden.
Acquire is a cool CRO tool that brings customer support and conversion together with video chats and AI-powered bots. It lets you talk to visitors live or send smart video bots that guide users and boost conversions without being pushy. This tool helps your team connect better with users, making their journey smoother and turning visitors into customers faster. Big brands like Samsung and Audi rely on Acquire to enhance their customer interactions. If you want a modern tool combining live chat and AI to improve your CRO and sales, Acquire is a solid pick to add to your marketing stack.

19 – User Testing

User testing provides thorough testing insights taken right from customers. The tool lets you order video unpacks and testimonies for thorough body language and tone analysis. User testing for digital product tests and post-trial video reviews is something B2B experts can apply.

Such businesses as include the CRO tool in their marketing:

• Lowe’s;
• All Trails;
• Domino’s;
• Grammarly;
• Patagonia.

Dave Garr and Darrell Benatar founded User Testing; the CEO and co-founder keep a modest profile on LinkedIn.
User Testing is a CRO tool focused on getting real feedback from your visitors through videos and detailed reviews. It lets you watch customers use your site, see their reactions, and understand what works or frustrates them. This insight helps you fix issues and improve your user experience to boost conversion rates. Many big companies like Grammarly and Patagonia trust User Testing for honest feedback. If you want to know exactly how your users feel and why they act the way they do, this tool gives you that clear, human perspective to power up your CRO strategy.

20 – FullStory

FullStory is an advanced CRO tool focused on giving you a deep understanding of user experience through session replay and powerful analytics. You can watch real user sessions to see exactly how visitors navigate your site, spot bugs, or identify confusing layouts that hurt your conversion rate. FullStory tracks user journeys and interactions, so you get a full picture of what makes users convert — or leave.

Its smart search and insights help you quickly find patterns and user frustrations, turning guesswork into data-driven decisions. Companies like Shopify, Atlassian, and HubSpot rely on FullStory to optimize their sites and improve user satisfaction. If you want a CRO tool that combines real user experience videos with analytics, FullStory lets you improve your conversion rate by fixing what really matters. It’s like having eyes on every user, helping you build a better, smoother website.

FullStory’s CEO is Scott Voigt.

Last Thought

Use these best 20 CRO tools right now to increase your conversions! Improve your outcomes; choose a top solution to greatly boost your performance. From thorough questionnaires to interactive pop-up tools, these tools provide complete answers covering all You have options for any price and many free trials, so you will find the ideal fit regardless of your worries about expensive costs.

With audience segmentation, user behavior monitoring, and actionable insights to improve e-commerce results, all-encompassing CRO platform Plerdy provides Popups and exit intent overlays in Plerdy help you to efficiently acquire leads and simplify your marketing plans. No matter your budget, the best CRO tools and free CRO tools can help you start improving your site today. Plerdy’s mobile-friendly interface also enables you access your information wherever.

Remember, the little things count. Excellent CRO tools provide audience-specific messaging and thorough analytics for well-informed decisions.

A strong CRO tool is therefore absolutely essential for reaching online success. Don’t delay! Investigate, choose your perfect tool, and witness your conversion rates climb. Try Plerdy and see directly its transforming effect. Sign up now to see the notable impact it makes.