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SEO specialists often need to conduct an SEO audit to identify the weaknesses of a corporate website and give tips on how to improve its search engine ranking. This takes a lot of skills and can be confusing. Nevertheless, the results of such analysis become a valuable asset for any marketing, advertising, promotional or other efforts.
From the eBook “19 Steps How to Perform an SEO Audit” you will learn more about:
- What is SEO Audit?
- What are the benefits of regular SEO audits?
- Check the main website mirror and URL format
- Check robots.txt and sitemap.xml files
- Check the HTTP headers of server responses
- Check the design of the 404 error page
- Check for broken 4xx links
- Check for clean URLs
- Check meta descriptions and meta headers
- Check headers
- Check for redirects on the website
- Check page speed
- Check micro-markup
- Check pagination pages
- Check for extra code of website pages
- Check for duplicate website elements
- Check the number of a tags linking to a product page
- Check the display of snippets in the search
- Check the quality of image optimization
- Check the quality of outbound links
- Check whether the technical pages are closed from indexing
- Link Mass Analysis
