Imagine this: You land on a website, eager to explore its content, but within seconds, frustration creeps in. The buttons are too small, the navigation is a mess, and the text is unreadable on mobile. You bounce. That’s the reality of poor usability. And trust me, businesses lose real money because of it.
But here’s the good news: Fixing usability isn’t rocket science—especially when you have the right tools. Enter Plerdy, your ultimate sidekick for optimizing usability and making sure users stay, explore, and convert. Let’s break down why usability is a game-changer and how Plerdy helps businesses turn casual visitors into loyal customers.
The Real Cost of Bad Usability
You wouldn’t open a store with no aisles, missing price tags, and a checkout counter hidden in the basement. But online? That’s exactly what poor usability does.
Here’s what bad usability can cost you:
- High bounce rates – If users can’t find what they need, they’re gone. Fast.
- Lower conversions – Confused users don’t buy.
- SEO penalties – Google notices when users bounce. It’s a red flag.
- Negative brand perception – If your website is hard to use, your business looks unprofessional.
According to Forrester Research, a well-designed user interface can boost conversions by up to 200%, and improving usability can increase them by 400%. Numbers don’t lie.
Usability vs. UX: What’s the Difference?
Usability is a core part of user experience (UX), but they’re not the same thing. UX is the whole journey—how a user feels while interacting with a website or app. Usability is just one piece of that puzzle, but an incredibly important one. If usability is bad, the entire experience suffers.
| Aspect | Usability Focus | UX Focus |
|---|---|---|
| Goal | Make tasks easy to complete | Create a satisfying experience |
| Key Factors | Navigation, readability, speed | Emotions, engagement, trust |
| Measurement | Clicks, errors, completion rate | Satisfaction, loyalty, advocacy |
The Plerdy Effect: How Usability Optimization Boosts Business
Now let’s talk solutions. Plerdy isn’t just another analytics tool—it’s a usability powerhouse.
1. Spot Friction Points with Heatmaps
Ever wondered where users get stuck? Plerdy’s heatmaps reveal where people click, scroll, or completely ignore. If users keep clicking a non-clickable element, guess what? That’s a usability issue. Fix it, and suddenly, your site becomes intuitive instead of frustrating.
👉 Example: A fashion e-commerce site noticed users kept clicking an image instead of the “Add to Cart” button. The fix? Making the entire image clickable. Result? A 12% increase in purchases.
But clicks alone don’t tell the full story. Plerdy’s Click Segments Percentages break down clicks across five equal sections of a page, highlighting overlooked elements. The Scroll Depth Report shows how far users scroll—because if key content sits in the “dead zone,” it’s basically invisible.
Another game-changer? Mouse Cursor Movement tracking. Many users hover over elements they’re interested in, even if they don’t click. This helps identify what’s catching attention but not converting. And when it’s time to boost revenue, Plerdy’s Macro Conversion Report pinpoints exactly which elements users engage with before making a purchase.
Want to take it a step further? Plerdy’s Ecommerce Tracking Reports assign revenue to clicks. You’ll see which buttons, images, or CTAs drive actual sales—because in the end, usability isn’t just about smoother navigation, it’s about real business impact.
2. Boost Conversions with Funnel Analysis
To effectively analyze user experience on your website, Plerdy’s Website Funnel Analysis provides deep insights into each step of the user journey.
Why Setting Up the Right Funnel Matters
A well-structured funnel helps identify where users drop off and why they don’t proceed to the next step. The key to a successful analysis is ensuring each step is unique—no duplicates. This way, you get accurate usability insights that actually improve conversion rates.
How to Set Up Your First Funnel with Plerdy
- Choose the first page – This is where the user experience begins. For an eCommerce store, it might be a category page where users land from different traffic channels.
- Add the next step – This should be a page where potential customers go next. Think product pages with a common segment in their URLs.
- Define the last step – This is the final destination before conversion, like a “Thank You” page after completing a purchase or signup.
Optimize Every Step for Better Conversions
By analyzing where users exit, businesses can tweak their usability strategy. Plerdy also allows funnel segmentation by device type, so you can see if mobile users drop off more frequently than desktop users. Plus, with advanced tracking options, you can filter data by traffic source, helping marketers fine-tune their campaigns.
Want to boost user engagement and increase conversions? Plerdy’s funnel analysis tool makes it easy to identify and fix usability issues before they impact your revenue.
👉 Example: A SaaS company saw users dropping off on the pricing page. Plerdy’s funnel analysis showed that users weren’t scrolling down to see the full pricing options. A simple design tweak—moving key plans above the fold—cut drop-offs by 18%.
3. Session Replay Software – The Truth in Motion
Understanding user experience isn’t just about numbers—it’s about watching real users interact with your site. Plerdy’s Session Replay Software captures every click, scroll, and hesitation, helping you uncover hidden friction points.
Setting Up Session Recordings for Maximum Insights
First, define the recording rules. You can track all pages or focus on specific ones—like checkout or key landing pages. Filtering by traffic sources helps pinpoint where users struggle based on their journey.
Want deeper insights? Set up micro goals, like tracking how many users click “Add to Cart.” With Plerdy, you can filter sessions by event types, session length, and country, making usability analysis faster.
Turning Insights into Action
Watching session replays isn’t just about spotting issues—it’s about fixing them. If users hover over an element but don’t click, maybe it’s not clear enough. If they leave a form halfway through, the fields might be too complicated. By tagging and sorting recordings, teams can collaborate on usability improvements.
Want to share findings? Plerdy lets you tag and comment on recordings, making it easy to highlight problems for designers or developers. Usability issues won’t fix themselves—but now, you’ll know exactly where to start.
👉 Example: An online course platform noticed users hesitated on the checkout page. Watching session recordings revealed the problem: Users were confused about pricing tiers. Clarifying the options boosted enrollments by 20%.
Making Usability a Priority (Without Guesswork)
So, how do you actually improve usability with Plerdy? Here’s a game plan:
- Use heatmaps to find usability bottlenecks (dead zones, misclicks, rage clicks).
- Analyze funnels to see where users drop off in the journey.
- Optimize forms by simplifying fields and tracking user hesitation.
- Watch session recordings to understand real user pain points.
- Run A/B tests to compare usability improvements.
The best part? Plerdy automates the heavy lifting, so you don’t waste time on guesswork.
Why Usability = Higher Revenue
Let’s get real—improving usability isn’t just about making users happy. It’s about making more money.
- Amazon found that 100 milliseconds of extra load time costs them 1% in sales.
- Google reported that 53% of mobile users leave a site if it takes longer than 3 seconds to load.
- Etsy increased engagement by 11% after simplifying navigation.
Usability = higher engagement = higher revenue. Simple math.
Final Takeaway: Stop Losing Users, Start Optimizing
Here’s the deal—bad usability is costing you traffic, leads, and sales. If users struggle to navigate, they won’t stick around.
With Plerdy, you have everything you need to fix usability before it hurts your business. Heatmaps, session recordings, funnel analysis—it’s all here.
So, ready to turn frustration into conversions? Try Plerdy today and make your website work for users, not against them.