Fullstory is a Digital Experience Intelligence (DXI) platform for product teams. This solution is convenient for large projects as it smoothly integrates with Jira and Slack. You can use it to detect frustration signals and learn when users are leaving to keep them. Fullstory measures the severity of the negative impact to help you prioritize and fix the most critical issues.
Despite these advantages, Fullstory is not a universal solution for all businesses and developers. Many Fullstory alternatives offer comparable and no less valuable features. Hence, before choosing a tool, you should consider several alternatives. This Fullstory alternatives review will help you with the research.
What is Fullstory?
Through its digital experience analytics platform, Fullstory gives companies information on how users interact with their apps and websites. By enabling businesses to record and playback user sessions, it provides a thorough picture of how consumers use and interact with digital products. This technology tracks user behaviour, finds usability problems, and improves consumer experiences.
Basic Elements of Fullstory:
- Record and playback user interactions as though you were peering over their shoulder with session replay.
- Click, mouse, and scroll activity are visualized via heatmaps.
- User segmentation is the study of behavior through the classification of users according to characteristics and activities.
Through immediate resolution of customer problems and challenges identified through analytics, Fullstory improves user experience, boosts conversion rates, and lowers churn.
Small startups to huge corporations use Fullstory to improve user interfaces and features, making sure that digital products are not only useful but also easy to use.
For additional information, case studies, and client endorsements that highlight the usefulness and necessity of Fullstory’s products in the current digital environment, go to the company website.
List of Best 10 Fullstory Alternatives
| Name | Key Features | Pricing |
|---|---|---|
| Fullstory | Session replay, heatmaps, analytics | Custom pricing |
| Plerdy | Heatmaps, pop-up forms, SEO checker | From $29/month |
| Smartlook | Qualitative analytics, event tracking, funnels | Free plan available, paid plans from $39/month |
| Cux | User journey tracking, heatmaps, conversion optimization | Starts at $100/month |
| Capturly | Session replay, website analytics, conversion funnels | Free plan available, paid plans from $29/month |
| Decibel | Digital experience analytics, behavioral analysis | Custom pricing |
| Inspectlet | Session recording, real-time analytics, heatmaps | Free plan available, paid plans from $39/month |
| Hotjar | Heatmaps, visitor recordings, feedback polls | Free plan available, plus plans from $39/month |
| Quantum Metric | Continuous product design, behavioral analytics | Custom pricing |
| LiveSession | Session replay, product analytics, user segmentation | From $41/month |
| Lucky Orange | Dynamic heatmaps, session recordings, live chat | Plans start at $10/month |
Below, we’ll discuss the main Fullstory alternatives, their features, characteristics, and uses. Then, read on for more options.
#1. Plerdy Alternative to Fullstory
Plerdy is a conversion rate optimization platform for site owners, UX/UI designers, marketers, and SEO specialists. Like other Fullstory alternatives, it offers heatmaps, session recordings, and event tracking. In addition to this standard set of features, Plerdy has an SEO Checker. It automatically scans the connected website for SEO mistakes and instantly notifies you about issues. This data helps get to Google’s top and outperform competitors.
Plerdy has many uses, including usability analysis, sales performance tracking, SEO audits, feedback collection, and lead generation.
#2. Smartlook Alternative to Fullstory
Smartlook is a solution for cross-platform web and mobile app analysis. Launching heatmaps, visitor recordings, and events allow you to discover how users interact with your products.
This tool on the list of Fullstory alternatives stands out with its cross-platform capabilities. You can connect it to your website to monitor visitors from different traffic sources or use it for mobile application analysis. In addition, Smartlook is suitable for native apps, supports the Wireframe mode, and can record games.
#3. Cux Alternative to Fullstory
Cux, a UX & Analytics automation tool, promises a 68% conversion increase overnight. It has standard CRO capabilities powered by several unique products, such as Conversion Waterfall. This feature analyzes real customer journeys to let you find pain points in two minutes. Based on these findings, you can fix your users’ experience and nudge them into the purchase or another required action.
Cux also allows you to create behavioral profiles and refine them to improve targeting. As a result, you can segment your target audience to analyze and meet their needs better.
#4. Capturly Alternative to Fullstory
Capturly is a full-scale tool for usability testing, bug fixing, and campaign validation. You can see what people do on your site to channel them in the necessary direction. You can also track sessions, pageviews, average session duration, bounce rate, and actions/visits. Thus, Capturly gives you a big picture of what’s happening and provides insight into particular user actions.
You can also utilize Capturly for customer support when you need to discover someone’s history. Just replay the critical moment of their previous session to evaluate the problem.
#5. Decibel Alternative to Fullstory
Decibel is a Digital Experience Score (DES) platform that has launched the world’s first validated metric for measuring digital customer experience. DXS unites technical, form, navigation, frustration, and engagement scores to give online businesses an understanding of how visitors feel about their websites. Decibel does the estimation with the help of AI.
Hence, this tool is an excellent option if you want advanced information about visitors’ experiences. It also has forms, smart segmentation, A/B tools, and other worthy features.
#6. Inspectlet Alternative to Fullstory
Inspectlet is a tool that lets you “stop guessing what your visitors want.” You can record individual user behavior, gather clicks, scrolls or do eye-tracking. Inspectlet’s functionality mainly overlaps with Fullstory and its alternatives.
Still, Inspectlet is unique with its form analytics and error logging features. Form analytics visualizes where guests hesitate the most or make mistakes on the form. Error logging monitors all javascript errors and network activity on pages automatically for faster troubleshooting.
#7. Hotjar Alternative to Fullstory
Hotjar is probably the most popular online behavior-tracking solution. We must admit that such a reputation is well-deserved. The platform has everything web teams, PMs, designers, and researchers need. You can visualize user activity and ask them for feedback to learn their opinion. In addition, Hotjar has dozens of super helpful integrations and a large community to support you and share advice.
#8. Quantum Metric Alternative to Fullstory
Quantum Metric is for continuous product design and helping businesses improve their sites. Even though its main clients come from retail, financial services, travel, telecom, and gaming, Quantum Metric can benefit any website owner. Quantum Metric leverages machine learning to automate the identification of technical issues and bad user experiences in real time. It also has mobile app analytics, maps user journeys, and monitors performance based on the customer’s perspective.
#9. LiveSession Alternative to Fullstory
LiveSession is a powerful user analytics tool with two sets of features: SaaS and eCommerce. The SaaS functionality helps improve your product’s acquisition, retention, and expansion by providing detailed information on its users. For example, you can see how users move, organize their paths into funnels, record sessions and filter them to speed up processing, etc. Ecommerce LiveSession focuses on online stores. It tracks behavioral patterns and also offers dev tools to facilitate bug fixing.
#10. Lucky Orange Alternative to Fullstory
Lucky Orange is a decent option on the list of Fullstory alternatives. Besides activity tracking, it has several great features you may want to test. In particular, Lucky Orange allows you to customize dashboards for each website goal and campaign. It keeps all the crucial information in one place and streamlines management. It would help if you also used it to generate detailed visitors’ profiles. Lucky Orange has a visitors’ table with flexible filters and captures every conversation with your support.
Pros and Cons of Using Fullstory: What People Say
Fullstory has many users across the globe sharing their recommendations and trouble online. Here are some G2 and Getapp reviews for reference.
“I like that I can check what exactly consumers are doing at any time. It’s valuable beyond measure to me as a tech support specialist. We can do a lot with Fullstory, from isolating bugs and legitimate issues with our software on the client’s side to labeling an issue as a “User Error.”
“There are a few things I dislike. In rare cases, we cannot retrieve data on a single customer, but we have 8,000 of them, so it’s not a big deal.
(Customer Support Supervisor).”
“It has a clean UI coupled with session recordings, which is a great way to understand people’s actions and pain points. Compared to other tools, FS is much less daunting to master for inexperienced users (User in Financial Services).”
“The search function and integration with Segment makes the tool easy to maintain for engineers and convenient for product/business teams. Noting and sharing are very handy (CTO).”
“They have a generous free package, excellent segmentation, and actionable data on error reports, slow pages, and rage clicks.
FS has shown us how customers have interacted with the site and its features. It has also raised attention to bugs and elements that must be fixed. Without FS, it would have taken us longer to spot problems. Since it has a free option, there is no excuse not to try it (Support Engineer).”
“It can be pricey for the number of sessions you get. Still, even if you record a part of sessions, you’ll get a good understanding of user interactions (Administrator in Broadcast Media).”
About Fullstory
With FullStory, your digital experiences come with default privacy and full data collection. It watches over and analyzes user activity on your website, mobile app, or software platform using tagless auto-capture technology. The user experience may then be maximized and areas for development found using this data.
FullStory offers dashboards, user segmentation, session data, funnels and conversions, and replay capabilities in addition to user displeasure signals. About 11,000 well-known online sites trust the tool. Among the sectors that use it are e-commerce, travel and hospitality, SaaS, banking and insurance, and telecom and media.
Emphasizing security and privacy, FullStory gives businesses piece of mind while nevertheless enabling quick optimization. Its open API and expanding list of integrations let it to easily connect with other tools in your tech stack. FullStory is an excellent and potent substitute to enhance your online experience.
Prices for the Fullstory
To suit the requirements of various businesses, FullStory provides flexible price plans. The plans are Business, Advanced, and Enterprise. Every plan includes features and capabilities of its own. The Enterprise plan is the most all-inclusive and includes 100% tagless auto-capture, default exclusion of private and sensitive data, retroactive data history, detections, frustration signals, user trends, user segmentation, event funnels, configurable dashboards, page flow analysis, watched elements, journey mapping, conversions analysis, and retention analysis (beta).
With a few exceptions, the Advanced plan offers many of the same features as the Enterprise level. The least expensive package, Business, comes with a basic amount of sessions and storage. For people wishing to try the site before committing to a premium plan, FullStory also provides a free trial. To enable clients maximize the potential of their FullStory data, the company also provides Onboarding and Insights+ consulting services.
Monthly starting rates for the Business plan are $100, the Advanced plan $200, and the Enterprise plan $500.
Fullstory Characteristics
Several components of the platform let you comprehend user experiences and actions, such as:
- FullStory offers a complete picture of the digital experience by automatically and retroactively collecting all of your quantitative and qualitative experience data.
- Private by Default: User privacy is safeguarded via retroactive, fully indexed, private-by-default feedback access.
- Session Replay & Heatmaps: Without sacrificing user privacy, see issues exactly as they unfolded.
- Product Analytics: With conversion analysis, readily configurable dashboards, and more, monitor important data for your company objectives.
- To map the whole omnichannel experience and observe every route that drives customers to conversions, sync FullStory data with your data warehouse.
- FullStory works with a range of tech stacks so you can rank the improvements that will have the most effect on your bottom line.
FullStory has carried on innovating and growing its platform in 2022 and 2023. To drive deeper insights and strengthen consumer interactions, FullStory, for instance, introduced its Data Destinations in 2021, which let you connect your FullStory data with your data warehouse. FullStory has also been acknowledged for its platform; it was included as a Leader in the 2021 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms.
Although FullStory is regarded as the industry leader in digital experience intelligence, other options like Hotjar provide comparable functionality. As such, it is critical to evaluate your particular requirements and select the option that best supports your company goals.
Synopsis
Choosing Fullstory should be simpler now that you are more familiar with it and its rivals. Still, if you are unsure, you can try out a few possibilities with free trials. Testing allows you to explore a platform and observe its internal operations.
