18 Best Hotjar Alternatives in 2024

Discover the best 18 Hotjar substitutes for 2024: a how-to manual to choose the best analytics tool. Our goal is to provide you with knowledge to enable you select the ideal tool for your particular requirements. We can help you whether you are an enterprise-level business looking for sophisticated features or a startup looking for a less expensive choice.

This deep dive will cover:

• Describe the salient characteristics of every Hotjar substitute.
• Point up special selling features.

Plerdy is unique among tools for e-commerce and digital marketing experts since it provides thorough SEO research and CRO insights to greatly improve website performance.

Go explore!

What is Hotjar?

An inventive tool for gaining understanding of user behavior is Hotjar. Offering vital tools like heatmaps, session records, and feedback polls, Hotjar caters to website owners and developers and allows you to see users’ online activities up close. An interesting online experience depends on understanding the user path.

What Hotjar offers is briefly summarized here:

• Maps of user clicks, scrolls, and lingers.
• Real-time user activity recorded in sessions.
• Answers from the horse’s mouth in feedback polls.

Though Hotjar is popular, there are many more options that offer unique and interesting features. Similar features are taken in different ways by Plerdy, Crazy Egg, FullStory, and Mouseflow. A/B testing is included by Crazy Egg and Plerdy, for example, and FullStory highlights outstanding session replay quality.

In the world of e-commerce, where consumer behavior is everything, tools like Hotjar provide vital information. Learn with Hotjar why some things sell well online and others don’t. Conversely, alternatives could provide distinct insights that enable a more complex comprehension of consumer behavior.

All things considered, Hotjar offers a great chance to learn about user behavior; yet, looking into its competitors can provide your research important depth. With the tools that best suit your particular requirements, so successfully sail the digital sea.

Elevating Your Digital Strategy: Key Features of Hotjar Competitor Apps

Any company improving user experience (UX) and conversion rate optimization (CRO) has to know and employ Hotjar competitor apps. From complex customer journey mapping to comprehensive analytics dashboards, these solutions offer a wealth of features that are all intended to help you better understand user behavior.
Important elements of these rival apps consist of:

• Expert UX and UI Analysis: Learn in-depth how people use your website or smartphone app.
• Watch and examine every click, scroll, and navigation path made by users with behavior and clickstream tracking.
• Data-Driven Decision Making: Develop strategies with knowledge by using engagement metrics and data visualization.
• Conversion funnels that are optimized: Monitor and evaluate pageviews, bounce rates, and session lengths to improve user routes.
• To improve user interfaces, A/B Testing several website versions and gather direct user input.
• Understand the sources of your traffic and group people according to their actions.

Hotjar rivals let companies to maximize their online presence by concentrating on user interaction analysis and usability testing, making sure that every visitor’s path is set up for success and interaction.

Reasons Why People Look For Hotjar Alternatives

Although Hotjar offers a strong toolkit for analyzing user behavior, some users choose to use other services; the reasons are as diverse as the choices offered.

Such changes could be mostly motivated by:

• Cost: While Hotjar offers a great deal, Mouseflow and other options could provide you more for your money.
• Needs specific to FullStory: Those who enjoy comparison-based insights may find its error testing appealing.
• Preference: Plerdy’s premium session replay, which prioritizes accurate visual statistics and SEO tools, can enthrall users.

When it comes to online learning environments, teachers love Plerdy. Teachers could be able to adjust their strategy if it becomes clear whether students interact more with written or video content. On the other hand, a music streaming service could use FullStory since it is very interested in closely monitoring user behavior during song playback.

To sum up, there are many of good reasons to look into Hotjar alternatives, ranging from special needs to financial constraints, which makes finding the ideal tool exciting.

Potential Limitations of Hotjar

Famous for giving in-depth user behavior data in digital analytics is Hotjar. Still, it has no possible disadvantages that would cause them to consider other choices. Strong as the platform is, there are a few nuances that could make digital strategists prefer its competitors.

Consider the issue of real-time data; Hotjar is not capable of it. Companies who rely on real-time adjustments to their plans must close this gap. The pageview limit can potentially lessen the effectiveness of this technology on highly visited websites. Reducing pageviews can lose these websites a large portion of the perceptive remarks from their visitors.

Furthermore, Hotjar’s data storing methods could worry businesses that respect data security. Typically lasting a month, data retention periods could not be sufficient for companies that rely on long-term data analysis. Finally, businesses operating in specialist sectors could find it challenging to filter and personalize with complexity. For example, a solar energy company may need a more specialized strategy to comprehend the behavior of its specific visitor base.

The Hotjar limitations are enumerated briefly here:

• Not real time data available
• Webview limitations
• Temporary data storage
• A too basic selection of filters

It makes sense, then, that a number of Hotjar competitors are growing in popularity and offering specialized solutions for different company needs.

Pricing

1. Plerdy

Rising to prominence among Hotjar rivals, Plerdy introduces itself with a remarkable feature set intended to improve conversion rate and simplify user experience. It also closes gaps in the view of client engagement that conventional analytics technologies leave.

Plerdy is unique in that it may be used to incorporate SEO checks or track user clicks and scrolling. To efficiently draw in visitors and make sure you don’t let possible conversions pass you by, it also has a powerful pop-up creator.

For example, a vegan online store can use Plerdy’s comprehensive heatmap analysis to identify the most appealing items, increasing sales and client happiness. By enabling companies to convert unprocessed data into strategic action, Plerdy carves out a market for itself.

Essential characteristics of the Plerdy, a substitute for Hotjar, consist of:

• Robust heatmap tracking
• SEO checker
• Pop-up builder
• Scroll maps
• A/B testing tool

Plerdy provides packages at fair costs to fit a variety of requirements and budgets for all business sizes. Plerdy stands out among Hotjar competitors for its unique fusion of reasonable pricing, in-depth data, and intuitive design. The platform maintains an advantage in a very competitive digital industry because of its commitment to give you complete control over your data and insights.

2. Lucky Orange

With their collection of conversion optimization tools, Lucky Orange presents a strong case among Hotjar alternatives. Dynamic heatmap software Lucky Orange goes beyond simple visitor activity tracking. Rather, it combines a number of tools that let companies examine user interaction in-depth and identify areas that need work.

The capacity of Lucky Orange to record user sessions and offer a step-by-step replay of the customer journey is one of its best features. This function aids in identifying user experience problems affecting conversions. These session records, for instance, might be used by an online clothes retailer to identify problems with the checkout process that could be leading customers to abandon their baskets.

Lucky Orange’s advantages over Hotjar include:

• Detailed heatmap analysis
• Session recording
• Conversion funnels
• Form Analytics

Having such a strong toolkit, Lucky Orange enables companies to expand and surpass their rivals. It clears the path for improving web design, maximizing marketing initiatives, and eventually increasing conversion rates. Among Hotjar rivals, the platform is a force to be reckoned with because of its flexibility and in-depth analytics, which are generating buzz in the business. Furthermore, its special strategy guarantees companies are not only competing but also accelerating toward success.

3. Crazy Egg

Crazy Egg definitely makes one want to investigate Hotjar alternatives. With so many options for improving user experience optimization, Crazy Egg provides a wealth of features meant to improve website performance and increase conversion rates.

The heatmap feature from Crazy Egg is what sets it apart; it produces a vibrant, color-coded picture of user activity on your website. This tool enables companies to pinpoint the places that draw in the most interest and participation. These heatmaps might be used, for example, by an internet health supplement retailer to maximise product placement, emphasizing best-selling products and raising awareness of underperforming ones.

Particular features of the Crazy Egg substitute for Hotjar include:

• Detailed heatmap analysis
• Scroll maps
• Click reports
• A/B Testing

Crazy Egg increases user interaction by enabling companies to modify design and content according to user behavior and preferences. Crazy Egg has established itself as a competitive substitute for Hotjar thanks in large part to its user-centric strategy. Incorporating A/B testing also enables you to test various design and content components, enabling you to make data-driven choices that can improve the success of your organization. Crazy Egg offers you a complete solution to unlock the full potential of your website and explode your conversion rates.

4. Mouseflow

Businesses looking at Hotjar alternatives, Mouseflow makes a strong debut. Mouseflow is a web analytics tool with many capabilities made to maximize website speed and analyze user activity.

Mouseflow’s session replay function, which graphically documents the user experience from beginning to end, is a key component of its product. For companies looking at problems with user experience, this might be revolutionary. Session replays could be used, for example, by an online bookshop to find bottlenecks that are making the book search or checkout process clumsy and to improve customer experience.

Important aspects of the Mouseflow alternative from Hotjar include:

• Session replays
• Heatmaps
• Funnel tracking
• Form Analytics

Mouseflow enables companies to modify and improve their websites for more interaction and conversions by providing a clear understanding of consumer behavior. This in-depth analysis of user interactions together with the capacity to identify and address friction areas makes Mouseflow a strong competitor among Hotjar substitutes. Its dedication to deliver practical insights also enables companies to optimize their plans and dramatically increase conversion rates. Mouseflow helps you to not only stay on course but also to lead the route to excellence.

5. FullStory

Looking over Hotjar substitutes, FullStory is one of the best. But this sophisticated digital experience platform surpasses the norm by providing perceptive capabilities to evaluate and improve website user interaction.

The main benefit of FullStory is its ability to repeat sessions, which offer a virtual tour through of the user experience. Say, for instance, that an online travel firm wants to lower the number of abandoned reservations. FullStory’s session replays allow them to identify booking process pain areas and put focused fixes in place.

In comparison to Hotjar, FullStory offers the following noteworthy features:

• High-fidelity session replay
• Omni-search functionality
• Click maps
• Error tracking

FullStory exposes user behaviors together with the rationales for them. Business may raise conversions, enhance customer satisfaction, and enhance the customer experience with this data-driven strategy. FullStory sets itself out from other Hotjar options as a tool with analytical depth and the capacity to monitor every click, swipe, or keystroke. FullStory gives you useful information with its powerful features and accurate tracking, advancing your company toward its objectives. Therefore, even if others may guess, you will know exactly how to use FullStory to guide your company to digital success.

6. Inspectlet

Entering the domain of Hotjar substitutes, Inspectlet grabs attention. With the extensive toolkit this potent web analytics platform offers, you can improve the performance, raise interaction, and encourage conversions of your website.

Essential features of Inspectlet include a Hotjar substitute:

• Detailed session recording
• Dynamic heatmaps
• Conversion funnel tracking
• Form Analytics

Businesses who utilize Inspectlet learn a great deal about user behavior, which enables them to customize their website for higher engagement and conversion rates. Through the ability to identify and remove obstacles, Inspectlet enhances the user experience and more successfully meets the needs of customers. Among strong Hotjar alternatives, Inspectlet has established itself as a complete toolkit providing a deeper perspective into user interactions. Its dedication to provide useful information enables you to improve your plan and accomplish your objectives for digital growth. You are therefore not just participating in the digital world; you are progressing in it with Inspectlet by your side.

7. Smartlook

Among Hotjar substitutes, Smartlook is a particularly potent one. By enabling companies to take wise decisions based on unambiguous understanding of user interactions, this analytics solution successfully closes the gap between them and their clients.

The Hotjar replacement Smartlook has the following capabilities, which combine to make it a powerful tool:

• Session recording in great detail
• Event tracking
• Conversion funnel analysis
• Heatmaps

Extra mile work is done by Smartlook to convert unprocessed data into useful insights. Through the ease with which user behavior analysis is possible, companies may greatly improve the user experience and digital interfaces. Using Smartlook enables you to examine user interactions, find roadblocks, and improve your website for increased efficacy and efficiency. Strong among the Hotjar competitors, Smartlook provides a window into your consumers’ environment, enabling you to design a more interesting and fulfilling digital experience. The performance of your website can blossom with Smartlook, opening doors for success and expansion online.

8. Pendo

One cannot ignore Pendo while talking about strong Hotjar substitutes. This robust user experience platform enables companies to guide their goods according to user behavior.

Consider a web health and wellness retailer that is trying to improve the digital user experience. With Pendo’s deep insights into user interaction patterns, the retailer can better match its digital strategy to the demands and expectations of its clientele.

A wealth of sophisticated features, Pendo is a Hotjar substitute that includes:

• Comprehensive user tracking
• Robust analytics
• Personalized messaging
• In-app guidance tools

When it comes to Hotjar alternatives, Pendo excels at transforming data. Making meaning of the data and turning it into smart, effective action is just as important as gathering it. Pendo’s features increase client happiness and loyalty, establishing your online profile and encouraging expansion. Using Pendo puts your company on a path for success, improves user experience, and increases consumer interaction.

9. VWO

While there are many hotjar alternatives, VWO stands out for its strong optimisation features. Think of an online clothing store that wants to increase consumer interaction, for example. Data-driven insights from VWO guide a better online buying experience.

Alternate to Hotjar Several capabilities provided by VWO provide companies a competitive advantage:

• Heatmaps and click tracking
• A/B testing
• Multivariate testing
• Personalization features

By using VWO, companies may identify patterns in consumer behavior, seize chances, and prevent possible problems before they start. The clothing store might, for example, offer customized shopping experiences depending on customer behavior patterns, optimize product placements, or simplify its website design.

You have the power with VWO to shape your online presence to meet the demands of your clients. Remember that VWO’s strong skills open the door to success while you explore the world of Hotjar alternatives: they optimize consumer interactions, encourage engagement, and eventually advance your company.

10. Freshmarketer

From the many Hotjar competitors, Freshmarketer boldly emerges with a plethora of features that improve performance and are easy to use. Consider a fictitious online learning environment that is having trouble with low engagement rates. Then along comes Freshmarketer, a technology that helps identify the unseen obstacles to their user experience.

Principal Freshmarketer characteristics consist of:

• Funnel analysis
• Heatmaps
• Session replays
• A/B testing

With Freshmarketer, the e-learning platform can have a thorough grasp of the behavior of its students, enabling data-driven changes. They might, for example, find students leaving a particular course or struggling with a difficult navigation menu.

In the crowded market for Hotjar substitutes, Freshmarketer excels with its extensive toolkit built to optimize user experience. It facilitates company identification of their advantages and disadvantages and fosters a welcoming environment for customers. By doing thus, Freshmarketer opens the door for companies to develop in line with the demands of their customers, which boosts user engagement and propels the company forward generally.

11. Zoho PageSense

Growing to be a strong competitor among Hotjar rivals, Zoho PageSense offers a plethora of optimisation features that support company expansion. An online retailer, for example, aims to improve the shopping experience for consumers while increasing sales.

In addition to Hotjar, important Zoho PageSense features include:

• Heatmaps
• Funnel analysis
• Session recording
• A/B Testing

Apart from its capacity to identify problems, Zoho PageSense is notable for its efficient features that offer solutions. The merchant can experiment with several layouts, highlight the best-selling goods, and then track the outcomes by using A/B testing.

In the galaxy of Hotjar alternatives, Zoho PageSense shines brightly, providing companies with a set of tools to improve user experience and hence increase revenue. Through the ability of companies to better understand their users, make wise platform adjustments, and measure the results of these adjustments, Zoho PageSense enables companies to create a user-friendly environment that promotes user engagement and, eventually, increased business success.

12. Decibel

Rising in the Hotjar alternatives space, Decibel provides a special combination of features for companies looking to improve user experience. Consider a travel agency that aims to make booking easier so that users may locate and reserve the ideal vacation.

Important characteristics of Decibel’s hotjar alternative include:

• Digital Experience Score (DXS)
• Session replay
• Heatmaps
• Behavior alerts

Decibel’s flagship product, the Digital Experience Score, gives the platform a measurable marker of user experience. The travel site can determine, for instance, if a new design or function improves or lessens the whole experience.

Among Hotjar alternatives, Decibel stands up and gives companies strong instruments for analyzing, enhancing, and quantifying their user experience. Decibel enables companies to create an environment that its users find easy and entertaining, which increases customer satisfaction and commercial success by guaranteeing that improvements on a platform result in a real improvement in user experience.

13. Quantum Metric

Among Hotjar alternatives, Quantum Metric stands out for its user-friendly tools and support of the continuous product design strategy. Imagine an online retailer working to improve the way customers check out so they have a smooth buying experience.

These are the main characteristics where Quantum Metric shines, similar to a Hotjar replacement:

• Real-time customer struggle analysis
• Automated discovery of revenue opportunities
• Detailed user journey tracking
• Visual funnels for conversion optimization

Real-time difficulty analysis can help the online retailer find and fix any problems with the checkout process, such unclear form fields or slowly loading pages.

Within the Hotjar alternatives, Quantum Metric stands out for enabling companies to constantly enhance their digital platforms. Quantum Metric helps companies create an intuitive online presence and improves bottom line results by emphasizing user experience and proactive problem-solving.

14. UserTesting

A powerful tool, UserTesting stands out in the crowded field of Hotjar alternatives, ideal for companies who want to see how actual users interact with their systems. Consider a software development company getting ready to introduce a new project management solution.

UserTesting contributes:

• Live interaction with the target user demographic
• Quick, targeted feedback
• Accurate behavioral data
• Customizable user tasks

To find out how their target market—project managers in the IT sector, for example—interacts with their application in real time, the software company might set up a user test. From navigating the interface to grasping particular features, they can watch and record user challenges.

In comparison to Hotjar, UserTesting gives companies the priceless opportunity to watch and learn from actual user interactions. It is this advantage that helps to make a product user-friendly.

15. Mixpanel

With strong analytics, Mixpanel stands out among the Hotjar rivals and shines especially clearly in data-driven companies. Let’s look at an online retailer that wants to redesign their website.

Using Hotjar substitute Mixpanel, this online retailer might benefit from the following:

• In-depth user analytics
• Event-based tracking
• Cohort analysis
• Funnels and flows

Mixpanel would allow the online retailer to go further into user analytics, monitoring how visitors interact with their website, which pages they visit the most, what products they view, and how frequently they add things to their basket.

Mixpanel is a data-driven behemoth that, as Hotjar alternatives go, helps companies get a deep understanding of their customers—a crucial skill in the very competitive e-commerce industry of today.

16. Contentsquare

Within the field of user activity analysis technologies, Contentsquare shows itself to be a major force. Competing directly with Hotjar and other options, this digital giant provides a special fusion of experience insights and data. The key is to find trends in user behavior and apply those to improve the user experience.

Within Contentsquare’s winning formula are:

• Path Analysis: Maps out user navigation, spotlighting potential pain points.
• Session Replays: Offers an unfiltered view of user interactions.
• Zone-Based Heatmaps: Gives granular data on user engagement.

Though Hotjar and other competitors still provide competitive capabilities, Contentsquare is unique in its field. It comes back to matching the appropriate instrument to your particular requirements. A winning approach is to always be one step closer to your users by having the best-fit tools at your disposal as the digital world changes.

17. SessionCam

SessionCam shines out among Hotjar rivals because of its powerful user engagement understanding skills. For example, an online store is keen to improve the buying experience for its users.

Among the many tools SessionCam provides is:

• Session Replay
• Dynamic Heatmaps
• Funnel Analysis
• Anomaly Detection

By use of session replay, the e-commerce platform may see consumers’ whole browsing experience. This shows several roadblocks that can be impeding a seamless buying experience.

Dynamic Heatmaps reveal the parts of a website that receive the most interactions. It is easier to create interesting content when one knows which product pictures or descriptions draw attention.

All things considered, SessionCam presents a complete toolkit for in-depth user engagement analysis. It is therefore a top Hotjar alternative that helps companies enhance their user experience and digital interfaces.

18. Matomo

One strong competitor among Hotjar competitors, Matomo, gives you complete control over your statistics and data protection. Assume you are an online meal delivery service. Your primary concerns should be data privacy and insights, and Matomo excels in both areas.

Many strong characteristics are included with Matomo; these are listed below:

• Self-Hosted Analytics
• Real-Time Data Reports
• Event Tracking
• Heatmaps
• A/B Testing

In this day of mounting worries about data privacy, Matomo’s self-hosted analytics keep user data safely under your roof. Events tracking and real-time data reports can provide a window into the preferences and habits of your clients. And if you’re thinking about redesigning your website, heatmaps and A/B testing are great resources to measure user reaction and increase interaction. Simply said, Matomo provides strong user interaction insights while protecting user privacy—a winning combination for creating long-lasting client connections.

Bottom Line

Now, let’s round up our discussion on Hotjar substitutes. We’ve worked our way through a long list of eighteen possibilities, each with special qualities. You may have seen that, for example, UXCams and UXTweak present a strong argument with their excellent usability and integration possibilities. They’re not the only ones, though; Fullstory, Ptengine, and VWO are among those who have made a big impression.

Prices range from freebie trials to premium monthly or annual memberships, and dashboard displays varies as well. Some include demos, some offer a lot of email support, and still some even have chatbot help.

Naturally, doing a careful comparison is crucial before deciding anything. Think over the benefits and drawbacks, look over customer reviews on websites like Capterra, confer with your staff, and ask any last questions of the providers.

Try Plerdy if you’re not sure what program to use. Offering many additional capabilities, website monitoring, visitor heatmap analysis, and usability testing, it’s a really powerful tool. Among the best free plan options is this one. Make an appointment for a demo and together we can create your user experience to increase conversions.

The finest instrument for your needs is what matters, not the biggest name. Let us therefore collectively elevate your user experience!