Case Study: How Cheqmark Used Plerdy to Measure the Impact of NoForm AI Chatbot Implementation

Understanding and optimizing user behavior is crucial for online success. Cheqmark, a leading platform for checklist creation, sought to enhance user engagement, streamline support, and drive conversions. To achieve this, they implemented Noform AI, an AI-powered chatbot, and leveraged Plerdy’s advanced analytics to measure its impact.

This case study explores how Cheqmark leveraged AI-driven assistance and data insights to create a seamless, high-converting user experience. The outcome? Stronger engagement, optimized user journeys, and a reduced reliance on traditional support channels.

Challenge

Cheqmark needed to understand how implementing an AI chatbot would affect user behavior, engagement, and conversion rates on their website. They required a detailed analysis of:

Changes in user navigation patterns
Impact on key conversion points
Effect on support request volume
Influence on user engagement with template galleries and tools

Cheqmark’s Objectives for Implementing NoForm AI

Before measuring results, Cheqmark had several key objectives for implementing the NoForm AI chatbot:

Provide instant assistance to help users navigate through their extensive template library
Offer 24/7 support to answer user questions without requiring human intervention
Educate users about the full capabilities of Cheqmark’s templates
Decrease the volume of routine inquiries handled by the support team
Guide users through the conversion funnel more effectively
Create a more intuitive website experience that anticipates and addresses user needs

These objectives centered on improving overall user satisfaction while increasing operational efficiency and conversion rates.

Solution

Cheqmark implemented Noform AI, an intelligent chatbot designed to engage users and guide them through the website. To assess the chatbot’s performance accurately, they utilized Plerdy’s suite of analytics tools before and after implementation.

The analysis included:

Click tracking to monitor user interactions with key website elements
Scroll depth analysis to measure how deeply users engaged with page content
Conversion tracking to evaluate changes in conversion rates across critical pages
User journey mapping to follow user paths through the website
Search behavior analysis to track changes in how users searched for information

Key Findings

Enhanced User Engagement and Navigation

After implementing NoForm AI, Cheqmark saw significant improvements in user engagement metrics:

Unique page views across key pages increased by 67%, suggesting heightened user interest and improved site navigation.
The homepage experienced a 56.17% boost in traffic and a 90.64% increase in unique clicks, demonstrating how Noform AI directed users to relevant content.

Average time on page increased by 5.56%, and average engagement time per active user rose by 2.11%, indicating deeper user engagement.

QUOTE:

“We needed to know if Noform AI was working, plain and simple. Plerdy gave us the tools to see that. It wasn’t about fancy reports but about getting clear, actionable insights that helped us improve the website.” — Valerii Androshchuk, Product Manager at Cheqmark

Conversion Rate Improvements

NoForm AI demonstrated a remarkable ability to guide users toward conversion:

The Weekly to-do list templates page saw a 200% increase in conversion rate, accompanied by a 150% rise in unique page views.
The Registration page experienced a 152% increase in conversion rate and a staggering 12,100% growth in total clicks, indicating Noform AI’s effectiveness in guiding users towards sign-ups.
The Cheqmark homepage witnessed a 56% boost in conversion rate.

The Checklist Dashboard showed a 62% conversion rate improvement and a 48% rise in page views.

Optimized Template Interaction

The chatbot effectively guided users toward meaningful interactions with Cheqmark’s core products.

Users downloading PDFs increased by 48%.
Users adding checklists to their collections rose by 21.49%.
Email sends surged by 300%, suggesting more active engagement with resources.
Checklist creation increased by 11.79%, showing that Noform AI drives user action.

Improved Content Exploration

Plerdy’s scroll depth analysis revealed users exploring content more thoroughly:

Dashboard page – This page showed a consistent increase in scroll depth across all percentage ranges. For example, the percentage of users scrolling to 90-100% increased from 19% to 23%, indicating that Noform AI effectively guides users through the platform’s functionality.
Weekly To-Do List Template page – This page witnessed a dramatic surge in scroll depth. Specifically, the percentage of users scrolling to 90-100% increased from 16% to 53%. This suggests that Noform AI successfully addresses user queries related to this popular template, encouraging them to explore its full potential.
Template Gallery – The template gallery also had a consistent increase in scroll depth. For example, the percentage of users scrolling to 90-100% increased from 24% to 25%. This shows that the chatbot is helping users navigate the template gallery.
Habit Tracker Template page – This page also showed a substantial increase in scroll depth. For example, the percentage of users scrolling to 90-100% increased from 9% to 11%. This shows that the chatbot is helping users find the information they are looking for.

Streamlined Support and Information Access

NoForm AI effectively reduced dependency on traditional support channels:

The ‘Contact Us’ page experienced a 50% decrease in page views and a 33% drop in conversion rate, indicating users found answers via Noform AI.
Clicks on the ‘Contact Us’ link on the homepage decreased by 40%, revealing a user preference for the chatbot over traditional support channels.

Search field clicks decreased by 21.54%, suggesting Noform AI effectively streamlined information retrieval.

Chatbot Effectiveness

Noform AI engaged 5.4K visitors, with 2.25% initiating chats, resulting in 121 total conversations.
The chatbot provided instant responses, seamless lead capture, and improved navigation assistance.

Analysis and Insights

A Shift in User Support Preferences

Cheqmark witnessed a dramatic change in how users sought help. ‘Contact Us’ clicks dropped by 40%, and visits to the ‘Contact Us’ page declined by 50%—clear signs that customers were choosing the NoForm AI chatbot over traditional support channels.

This shift reflects users’ preference for speed and convenience. Instead of filling out a form and waiting for a response, users embraced the chatbot’s ability to provide instant answers and tailored solutions in real time, highlighting the growing demand for AI-driven support that feels personal, responsive, and hassle-free.

QUOTE:

“There were a few ‘aha’ moments when we started digging into the Plerdy data. We could see how people chose the chatbot over the ‘Contact Us’ form and how it impacted conversions on key pages. It wasn’t just guessing anymore, we had real data to back up our decisions.” — Valerii Androshchuk, Product Manager at Cheqmark

Enhanced User Journeys

Plerdy’s analysis showed that NoForm AI wasn’t just answering questions but guiding users exactly where they needed to go. The chatbot played a key role in driving engagement, leading to a 149% increase in template usage on the homepage and a 38.8% boost in template gallery interactions. Registration clicks nearly doubled, proving that NoForm AI successfully directed users toward key conversion points.

Proactive Engagement Model

The improvements in scroll depth across multiple pages suggest that NoForm AI kept users engaged and interested in content. By providing contextual assistance and answering questions in real-time, the chatbot encouraged users to explore more deeply and engage more meaningfully with the site’s content and features.

Conversion Optimization

The significant boost in conversion rates across multiple pages demonstrated that the chatbot eliminated friction in the user journey. By providing timely guidance and answering questions, Noform AI helped users overcome hesitations and proceed with valuable actions like registrations, template downloads, and checklist creation.

Business Impact

Cheqmark’s integration of NoForm AI didn’t just enhance customer support—it reshaped how users interacted with the platform, leading to measurable business benefits:

Resource Optimization

The AI chatbot freed up valuable team resources by automating routine inquiries, allowing support staff to focus on more complex user needs instead of repetitive questions.

Increased Product Adoption

The significant growth in template usage and checklist creation indicated stronger product adoption, with users more effectively discovering and utilizing Cheqmark’s core offerings.

Enhanced User Experience

Users explored more content and engaged more meaningfully with the site, leading to a smoother, more satisfying experience, that strengthened brand perception and loyalty.

Revenue Growth Potential

With conversion rates increasing by up to 200% on some templates, Cheqmark positioned itself for significant user acquisition and retention growth.

Key Takeaways

Using Plerdy’s comprehensive analytics tools, Cheqmark was able to measure the real impact of integrating NoForm AI chatbot on their website. The data revealed improvements across the key performance indicators, from user engagement and navigation to conversion rates and support efficiency.

QUOTE:

“We knew Noform AI was making a difference, but Plerdy allowed us to quantify and validate that impact.” — Stefani Sparysheva, Product Marketing Manager at Cheqmark

By implementing NoForm AI and measuring its impact with Plerdy, Cheqmark gained valuable insights that validated their investment and provided clear direction for future optimization efforts. The results conclusively show that when properly implemented and measured, AI chatbots can transform website performance by creating more intuitive, engaging, and conversion-focused user experiences.