Launching a startup is like jumping out of a plane and assembling the parachute on the way down. You have a brilliant idea, but how do you know if it will actually fly? This is where Plerdy steps in—giving startups the power to validate business ideas, optimize growth, and avoid expensive flops. Let’s dive into how you can use Plerdy to build a data-backed, customer-driven, and scalable startup.
Why Startups Fail (And How Plerdy Helps You Avoid That)
According to CB Insights, 42% of startups fail because there’s no market need. Imagine pouring months of work and thousands of dollars into something nobody wants. That’s painful. But here’s the kicker: it’s avoidable.
With Plerdy’s heatmaps and session replay tools, you don’t have to guess what users think—you can see how they interact with your landing page. Are they clicking the CTA? Are they even scrolling to the pricing section? Real behavior beats gut feelings every time.
Plerdy also offers website analytics and SEO tools that help determine whether your content is visible to your target audience. If you’re not ranking on Google, your startup is basically a ghost.
Step 1: Validate Your Business Idea Before Spending a Fortune
Before investing in development, you need to test your concept. A landing page MVP (Minimum Viable Product) is the way to go. Set up a one-page site explaining your idea, drop in a signup form, and drive traffic with paid ads.
Now, instead of guessing, use Plerdy’s conversion tracking to measure:
- Click-through rates on key elements.
- Engagement levels through scroll maps.
- Form submissions to gauge interest.
If nobody is signing up, your idea needs tweaking. If signups are rolling in—congratulations, you’re onto something.
Step 2: Optimize Your Website for Conversions
So, your startup is live, but conversions are meh. Time to fine-tune the user experience with Plerdy’s A/B testing and funnel analytics.
Imagine two versions of your pricing page:
- One has a long-form explanation.
- The other is straight to the point.
Which one converts better? Run an A/B test and let the data decide.
Unlike other tools, Plerdy’s A/B testing is free and unlimited, meaning it doesn’t cap the number of pageviews, making it perfect for startups with fluctuating traffic. Setup is simple:
- Create a test in Conversions > A/B Testing.
- Make 1-2 changes, like adjusting button size or color.
- Redirect traffic to a variant page (if needed).
- Define the goal—purchase, sign-up, or button click.
- Analyze results and implement the winning version.
With Plerdy, optimizing a business website for conversions is fast, flexible, and data-driven—helping startups turn clicks into revenue.
Step 3: SEO — Because If You’re Not on Google, You Don’t Exist
Let’s be honest. Paid ads are expensive, and startups don’t have unlimited cash. That’s why organic traffic is a gold mine.
Plerdy’s SEO checker helps startups:
- Automate daily SEO audits — after adding the tracking code, Plerdy collects SEO data daily based on your site’s robots.txt rules.
- Spot missing keywords — by integrating Google Search Console, you can find keyword gaps and quickly update content to boost rankings.
- Track performance trends — Plerdy saves 30 days of SEO data, so you can compare changes and catch traffic drops before they tank your business.
- Analyze competitors — see top 10 ranking sites for any keyword, check their content structure, and create better-optimized pages.
A study by BrightEdge found that 53% of website traffic comes from organic search. Ignoring SEO is like leaving free money on the table. Plerdy helps startups win that game.
Step 4: Understand User Behavior Like a Pro
Ever wonder why users bounce off your site faster than a cat spotting a cucumber? With Plerdy’s session recordings, you get to see real user interactions—where they hesitate, where they rage-click, and where they just give up.
Setting up Plerdy’s video session tracking is straightforward. You can record all pages or select specific ones. Need to track micro-conversions like “Add to Cart” clicks? Just set it up in the filters.
Key insights:
- Short sessions? Users might be frustrated or lost.
- Long sessions? Look for UI bugs or confusing navigation.
- CRM integration? Find user sessions by customer ID for detailed behavior analysis.
Plus, Plerdy automatically hides sensitive form inputs, so you get insights without privacy risks. Share videos with your team, add tags, and uncover why visitors convert—or don’t.
A Quick Comparison: Plerdy vs. Other Tools
| Feature | Plerdy | Google Analytics | Hotjar |
|---|---|---|---|
| Heatmaps | ✅ Yes | ❌ No | ✅ Yes |
| Session Recording | ✅ Yes | ❌ No | ✅ Yes |
| SEO Audit | ✅ Yes | ✅ Yes | ❌ No |
| Conversion Funnel Analysis | ✅ Yes | ✅ Yes | ❌ No |
| A/B Testing | ✅ Yes | ❌ No | ❌ No |
Unlike Google Analytics, which gives you numbers but no visual insights, or Hotjar, which lacks SEO tools, Plerdy combines conversion, behavioral, and SEO analytics in one place—a major win for startups.
Final Thoughts: Validate, Optimize, and Scale
Building a startup is all about minimizing risks and maximizing insights. With Plerdy, you’re not just throwing spaghetti at the wall to see what sticks—you’re using real user data to make informed decisions.
🚀 Validate your idea before wasting resources.
🔍 Optimize your site for conversions.
📈 Leverage SEO to get consistent traffic.
Want to see Plerdy in action? Try it today and start turning visitors into customers—before your competitors do.