You have reached our article titled “The Top 100 Instagram Influencers Sorted by Followers in 2024.” It is our pleasure to have you here. In this day and age of modern technology, Instagram has become a hotspot for influencers who are able to communicate with their followers and maybe influence their purchasing decisions. Because of this, companies are always looking for Instagram users who have a significant following and can assist them in spreading the word about their products and services to a wider audience. The purpose of this article is to present a list of the top one hundred Instagram influencers who have amassed significant followings on the platform, arranged in descending order according to the number of subscribers each user possesses. By shining a spotlight on these Instagram influencers and providing insights into the most recent developments in influencer marketing on the platform, our goal is to make it easier for businesses to identify the proper influencers to collaborate with. Without further ado, let’s get started with the list of the top 100 Instagram influencers in the year 2024!
What Is instagram influencers?
An Instagram influencer is someone who has built a significant following on the social media platform and can sway the opinions and purchasing decisions of their audience. They can be categorized into micro, macro, and mega-influencers, depending on the size of their Instagram following. The primary task of an Instagram influencer is to create content that resonates with their followers and promotes a brand or product, while their goal is to increase engagement and ultimately drive sales. To achieve this, they must maintain authenticity and transparency with their audience and build a strong personal brand.
Types of Instagram influencers
Those that have amassed a sizable and active following on Instagram and are able to use this following as a springboard to advertise a variety of goods and services to their followers are referred to as Instagram influencers. There are a number of distinct categories of influencers on Instagram, each of which possesses a set of distinct advantages and capabilities. For instance, there are Instagram Influencers who specialize on marketing apparel and accessories, and there are also Instagram Influencers who advocate healthy living and workout routines. Fashion Instagram Influencers and fitness Instagram Influencers are both examples. Instagram Influencers may be broken down into two categories: beauty and travel. Beauty Instagram Influencers concentrate on cosmetics and skincare goods, while travel Instagram Influencers highlight their travels. There are Instagram Influencers who focus on a certain subfield, such as vegetarianism or sustainability, as their area of expertise. Every form of Instagram influencer has the same overarching objective, which is to cultivate a trustworthy relationship with their audience and then leverage that relationship to market goods and services that their followers would adore.
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#@usernameFollowersDescription
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Cristiano Ronaldo
508.9MJoin my NFT journey on @Binance. Click the link below to get
started. ter.li/CR7-On-Binance -
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Leo Messi
384.5MBienvenidos a la cuenta oficial de Instagram de Leo Messi /
Welcome to the official Leo Messi Instagram account
themessistore.com -
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Kylie ?
373.9M@kyliecosmetics @kylieskin @kylieswim @kyliebaby
kyliecosmetics.com -
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Ariana Grande
342.6Mrembeauty.com
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NJ ⚡
189.6MIsaías 54:17 ⚡ m.nftstar.com
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Kendall
265.3M@drink818
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Zendaya
159.5MChallengers 2023 @euphoria @spidermanmovie @dunemovie
lab.lnk.to/ImTired -
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Selena Gomez
361.2MBy grace, through faith. Founder @rarebeauty Founder/CIO
@officialwondermind linktr.ee/selenagomez -
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Taylor Swift
233.9MI’m the problem, it’s me www.taylorswift.com/events
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Kim Kardashian
334.8M@skims @skkn @skkypartners skkn.social/shop-skkn
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Virat Kohli
225.8MCarpediem! one8.com
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V
53.5MInstagram Influencer
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LISA
85M⚡
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BILLIE EILISH
107.3Mbillieeilish.lnk.to/GuitarSongs
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Cardi B
144.4MCardibofficial.com| | GOD IS GREAT⚡ | #BARDIGANG |I I HAVE
GRAMMYWINNINGVAGINA glorilla.lnk.to/Tomorrow2 -
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Kourtney Kardashian Barker
204.5M@poosh ‘ing the boundaries lemmelive.com
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@lesyeuxdenini youtu.be/JyBd-qPKqpU
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SUGA of BTS 민윤기
40.8MYet To Come (The Most Beautiful Moment) ? youtu.be/kXpOEzNZ8hQ
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JISOO?
66.2Myoutu.be/POe9SOEKotk
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Dwayne Johnson
351.3Mfounder linktr.ee/therock
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badgalriri
138.4Mrihanna.lnk.to/savagex
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Justin Bieber
267.1MJUSTICE the album out now @drewhouse @inbetweenersnft
justinbieber.lnk.to/honest -
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ROSÉ
64.8MSHUT DOWN out now ? youtu.be/gQlMMD8auMs
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KAROL G
57.9M13 kg13.lnk.to/C13
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jhope
41.8MBTS Check Out What’s in “Jack In The Box” ‘방화 (Arson)’ VIDEO
OUT NOW -
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Jin of BTS
41.8M진 Instagram Influencer
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badbunnypr
44.2Mrimas.io/LaJumpa
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BTS official
69.6M#방탄소년단 공식 인스타그램입니다. This is the official
Instagram for #BTS #RM ‘Indigo’ is out ? Watch ‘Wild Flower
(with youjeen)’ MV youtu.be/u18be_kRmC00 -
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전 정국 이올시다
48.9M비티에스
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Khaby Lame
80.4M?TikTok:143 Mln+ ✍?Social Manager @riggioalessandro ?Italy⚡⚡
@aboutkhaby ⚡ @ironcorporation Agency @boss @binance
#notoracism ☯️HOKAGE PIEMONTE t.me/khabylameofficial -
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Instagram
571.8MDiscover what’s next on Instagram ?✨ help.instagram.com
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AnushkaSharma1588
61.5M“After all , we’re all just walking each other home” ?
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Alia Bhatt ?☀️
73.2Mcurrently dreaming ?
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RM
39.9MIndigo Out Now ? youtu.be/u18be_kRmC0
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Shraddha ✶
76.5MLiving the dream! ?♾?❤️⚡?
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Millie Bobby Brown
60.1Mflorencebymills.com
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DUA LIPA
87.5M@service95 @sunnyhillfestival @sunnyhillfoundation dualipa.com
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Barbie
206Mhttp://Shop.nickiminajofficial.com GLOBAL AMBASSADOR
@maximbetusa http://live.onamp.com/nickiminaj #QueenRadio TUKOH
TAKA VIDEO TRAILER fifa.lnk.to/TukohTakaVideo -
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Kylian Mbappé
75.4MAthlete PSG & France
Instagram Influencer -
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Jennifer Lopez
227.7MThis Is Me … Now onthejlo.com
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flame
47.3MUTOPIA heal-project.org
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Zayn Malik
47.5Mbit.ly/zaynfeedingbritain
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차은우
31.3M차은우 www.youtube.com/@offclCHAEUNWOO
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champagnepapi
126.3M@stake stake.com @officialnocta @welcomeovo
@betterworldfragrancehouse @drakerelated
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이지금 IU
28.3Mstrawberrymoon❤️❤️?❤️❤️ youtu.be/sqgxcCjD04s
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Narendra Modi
71.2MPrime Minister of India ⚡ www.narendramodi.in
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Harrystyles
47.9Mhstyles.lnk.to/harryshouse
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Shawn Mendes
70.9M305-745-7485 linktr.ee/shawnmendes
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Noah Schnapp
27.5MActor republic.com/snack-tbh
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Adele
51Madele.com
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FC Barcelona
114.3M⚡ Més Que Un Club We ❤️ #Culers ? NEW KIT ?
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Olivia Rodrigo
28.7Mspicy pisces www.oliviarodrigo.com/or
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Gal Gadot
90.7M@pilotwavemotionpictures ? Meet GOODLES – Mac & Cheese that is
just gooder! goodles.com Instagram Influencer -
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이민호 leeminho
31.3MActor www.youtube.com/leeminhofilm
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Karim Benzema
61.6M -
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Gigi Hadid
76.3Mkhai’s mom. founder, creative director @guestinresidence. IMG
Worldwide. ? @gisposable !!! guestinresidence.com -
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Jenna Ortega
20.5Mlinktr.ee/PlannedParenthood
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Bella ?
56.5M?Isabella Khair Hadid⚡⚡ Palestinian & Dutch @kineuphorics
@cybellaxyz @chromeheartsxbella digdeep.me/givewithbella -
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Georgina Rodríguez
39.7MAuthor Mamá de 6 bendiciones ❤️
VividoraDeLaVidaSoñadoraDelosSueños -
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Rashmika Mandanna
35.4MArtist Be a miracle. ✨
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NASA
85.4M? ? Exploring the universe and our home planet. nasa.gov
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Virginia Fonseca Costa
41M2022 é NOSSO ⚡⚡ CONTATO: [email protected] ?
BLACK FRIDAY WEPINK ⚡⚡ -
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Real Madrid C.F.
128.5M⚽️ Official profile of Real Madrid C.F. ? 14 times European
Champions ? FIFA Best Club of the 20th Century ? #RealFootball
| ? #MADRIDISTAS linktr.ee/RealMadrid -
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이종석
24.5MInstagram Influencer
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EXO_CY
23.9MMusician youtube.com/studionng
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DOVE
48.5Mstream bad idea ? dovecameron.lnk.to/badidea
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Hailey Rhode Baldwin Bieber
49.4M@rhode rhodeskin.com
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Lele Pons
50.2MPiketonaaa Born in ⚡⚡⚡
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Katrina Kaif
68.8MKay Beauty ?@kaybykatrina
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BROWN
125.7M[email protected]. chrisbrown.lnk.to/ItsGivingChristmas
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Shah Rukh Khan
32.7Myoutu.be/4xl9KfUg8Lc
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KATY PERRY
182MLOVE is the key that unlocks every door ♥️? linktr.ee/katyperry
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Jennifer Aniston
41MMy friends call me Jen. Founder, @lolavie. lolavie.com
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Shakira
77.6MMONOTONÍA ⚡️ YA DISPONIBLE ⬇️ sml.lnk.to/Monotonia
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Megan Fox
20.8MInstagram Influencer
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Hande Erçel
29.2M? @idiletisim
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Dan Bilzerian
33.6MAthlete piclink.me/dan/danbilzerian
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Demi Lovato
143.6MHOLY FVCK out now ? linktr.ee/demilovato
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Jair M. Bolsonaro
25.7MCapitão Paraquedista do Exército Brasileiro. Presidente da
República Federativa do Brasil. Candidato à reeleição com o
número 2️⃣2️⃣. t.me/jairbolsonarobrasil -
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Paulo Dybala
49.9M? @adidasfootball athlete ⚡ @afaseleccion ? @officialasroma
#DybalaNation -
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BLΛƆKPIИK
51.1M‘Shut Down’ M/V OUT NOW✨ youtu.be/POe9SOEKotk
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Richarlison
15.9MAtacante/Forward @spursofficial Media/PR: @winningcomunicacao |
@botrel Brand Partnerships: [email protected] ⚡ Copa
América?/ Olimpíadas? www.idgnft.com/collections/richarlison -
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The Weeknd
45.9MAtheweeknd.com/tour
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Luisillo El Pillo
32.8M? Nuevos suéteres navideños aquí ⚡⚡ elreypalomo.com
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Madison Beer
33.9M˚ʚ♡ɞ˚ ୨୧ madisonbeer.lnk.to/showedme
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Chris Hemsworth
56.1Mhoo.be/chrishemsworth
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Zac Efron
56.4MInstagram Influencer
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Mohamed Salah
54.1MAlways believing
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Ronaldo de Assis Moreira
68.8MInstagram oficial de Ronaldinho Gaúcho. Duas vezes eleito o
melhor do mundo pela FIFA. @nooke.ag Segue a @tropadobruxo_ ⚡
@footsider_ r10score.net/ronaldinho -
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KIM LOAIZA ?
36.5MDevoto ⚡? byebyetour.com
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Ester ?
28.6M@antonio_abeledo de aquellas que hicieron de la vida este rincón
sensible, luchador, de piel suave y tierno corazón guerrero ♀ -
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Stray Kids
23.4MStray Kids (스트레이 키즈) Official Instagram
stray-kids.lnk.to/MAXIDENT -
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Timothée Chalamet
18.1M?
www.unitedartistsreleasing.com/bones-and-all/?fbclid=PAAaahRcBo00tuyHhsK2auvu -
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Vinicius Jr. ⚡️⚡
26.3MBlack Lives Matter ✊? Baila ⚡ @realmadrid ⚽️ @institutovinijr
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camila
65.8MSigue bailando. FAMILIA out now camilacabello.lnk.to/Familia
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MALUMA
62.9MLoading…DON JUAN ⭐️
www.shopmaluma-es.com/dept/musica?cp=105603_111283 -
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Johnny Depp
28MOccasional Thespian linktr.ee/johnnydepp
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Robert Downey Jr. Official
53.7MYou know who I am. linktr.ee/robertdowneyjr
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Vin Diesel
84.4MInstagram Influencer
Conclusion about Instagram Influencers
As we review the list of Top 100 Instagram Influencers Sorted by Subscribers in 2024, we can’t help but notice the growing dominance of niche Instagram influencers who have built a loyal and engaged following. From beauty bloggers to foodies and fitness gurus, it’s clear that there is a demand for specialized content that resonates with a specific audience. However, we also see that some of the classic influencers still hold a significant sway, with their massive followings and widespread appeal.