Discover the market research industry’s leaders with our thorough list of the Top 20 Market Research Companies. These organizations have created a name by providing meaningful and actionable data to businesses trying to remain ahead of the competition. Their ultimate goal is to provide businesses with a thorough grasp of their target audience and the market landscape through various duties ranging from consumer surveys to market analysis. ⚡ Join us as we look closer at the top market research players and discover what sets them apart.
Market Research Analyst What They Do
Market research analysts are the business world’s data detectives. They probe into consumers’ brains, evaluate industry trends, and glean useful insights that assist businesses in making educated decisions. Market research analysts play a significant role regardless of whether you are researching the potential success of a new product launch, exploring customers’ opinions of a brand, or assessing the strengths and weaknesses of your competitors.
These specialists are in high demand across various industries, including research and management, tourism, logistics, and even cryptocurrencies. With a bachelor’s degree in a field such as marketing, business administration, or psychology and a set of technical abilities, market research analysts can transform data into actionable insights that contribute to the success of an organization.
On a normal day, a market research analyst may create data collection instruments, analyze data sets, contribute to marketing strategy, and do product testing and brand research. Utilizing qualitative and quantitative research methodologies, they collect statistical data and replies to comprehend individuals’ views, opinions, and experiences. This extensive and diverse research can assist businesses in several areas, including client acquisition and retention, market analysis, brand positioning, and marketing campaign analysis.
A market research analyst is your best bet if you’re looking for a career that puts your analytical skills, attention to detail, and innovative problem-solving abilities to the test. With a growing demand for their services and many chances for professional advancement, market research analysts are positioned to play a significant part in creating the corporate landscape of the future.
Market Research Analyst Salary
The world of market research is an exciting and dynamic field filled with opportunities to learn, grow, and make a real impact on the business world. A Market Research Analyst plays a crucial role in this industry, helping gather, analyze, and interpret consumer behavior, trends, and market conditions to help companies make informed decisions about their products, services, and marketing strategies.
So, what can you expect from a career as a Market Research Analyst regarding salary? According to recent data, the median salary for this role was $63,920 in 2023. The best-paid 25% of Market Research Analysts earned a whopping $97,600 that year, while the lowest-paid 25% brought in a still-respectable $48,400. These figures show a wide range of earning potential within this field, with plenty of room for growth and advancement. Data based on:
- Market Research Analyst Salary | US News Best Jobs U.S. News & World Report
- Glassdoor
Whether you’re just starting in your career or looking to make a change, a role as a Market Research Analyst is worth considering. With the right skills, knowledge, and experience, you could be well on your way to a successful and rewarding career in this dynamic and ever-evolving industry.
List of Best 20 Market Research Companies
Many corporations hire special marketing agencies to conduct market research on their products. These are teams that study product value and features to take certain actions to designate how much your service is in demand. In addition, the agency conducts quantitative and qualitative investigations. These are examinations and work with focus groups, in-depth interviews, bulletin boards, promotions, and more. Opportunities of such market research companies are aimed at servicing corporate and medium-sized business clients in diversified fields of activity.
Gartner
The company conducts market research and offers conferences, digital market evolution, consultation, and consulting services. The team has established itself as responsible, punctual, and reliable people who study each business and create favorable client relations. Significant clients in Stamford, CT, include BBVA, Infosys, ICONIC, and others. Chief is Eugene Hall.
IPSOS
A Group of experts uses modern tools and personal know-how to communicate with potential clients and analyze their sight. The company aims to collect trustworthy information that will lead to better business and improved interaction with the auditory, causing a partnership. The main office is located in Paris; the director is Didier Truchot. More than 5000 customers worldwide: Sopra Steria, ESOMAR, CIESMORI, and others.
GfK
Specialists provide the necessary information to give the customer knowledge for well-being. Proactive data acquisition opens more routes to fix mistakes and take your business to the overhead. This is not just consulting; it is an exact mechanism based on artificial intelligence for global analysis. The most prominent clients are Euronics, Kvik, etc.; the central office is in Nuremberg, Bavaria. Wilhelm Vershofen conceived the company’s concept, and six specialists now manage it.
IRI
The team of this market research company provides you with high-quality data collection and analysis and shares the latest innovations in the field of working with information. Business would be strengthened and could grow due to the new customer touchpoints. Achievements and innovative strategies have allowed the agency to cooperate with clients like Adobe, Google, Yahoo, and Pinterest. President is Kirk Perry; the company is headquartered in Chicago.
Dynata
Dynata offers a variety of advertising, insights, and information products. The group of experts does not just analyze; it is a different set of actions and proposals to simplify, standardize, and automate any field of activity. The agency’s clients are small companies and large corporations: Nestle, Spotify, Verizon, etc. The main office is located in Dallas, Texas. It was founded in 1999 by Hal Brierley and Mort Meyerson, but its first name was E-Rewards.
Marketing Maven
The company’s experts offer integrated marketing, web portal rehabilitation, multi-channel company integration, and more. Take business to the next level with higher profitability and more customers. Expand capabilities with customized strategies and operations. President is Robin Behar; head offices are in Los Angeles and New York. Clients are Umbro, Relizen, Kingston Technologies, HPRA, etc.
Bixa
The agency helps you get investigation results directly from clients. You use this data to refine your business. Experts help you comprehend whether consumers need your product, website or service and what opportunities should be corrected to increase demand. The firm’s customers are PayPal, I.B.M., Coplex, and others. The principal office is in Alexandria, VA, Sarah Weise’s founder.
STAM Research
The company’s main principle – business prosperity lies in its clients. Experts offer market research for different fields of activity so that customers get more data about the need for their products. A team of connoisseurs goes deep into each project to bring it to enhancement. Founder of the agency Yasen Stamatov, head office is in Sofia City, Bulgaria. Clients are Paralect, Flow X.O., and others.
Vision One
The agency defines market research through unusual strategies. Experts for over 20 years have involved customers in the middle of business. All research is economical and efficient, so you do not have to reduce the product’s price and raise its attractiveness by other means. The company’s founder is Tony Lewis; offices are in London, Midlands, and Northern. The firm’s clients are Coca-Cola, Tui, Kettle Foods, etc.
2Europe
Fellowship, novelty, and consumer trust create a bond between your business and customers. Get meticulous product studies and their relevance among potential customers. 2Europe provides itemized information and global B2B insight to improve operations and reach more people. The company’s clients are Panasonic, Siemens, and others. The office is in Aylesbury, Buckinghamshire, and Rob Weisner’s headmaster.
Adloonix
The company works with large and large companies, promotes startups, and looks for varied marketing and intelligent solutions for the welfare of any business. Specialists help advertise products and carry them to multiple markets. The team helps at all stages of development, from the initial level to full scaling. The founder is Vlad Sapozhnykov; the head office is in Dnipro, Ukraine. Adloonix clients contain Ghent Altarpiece, YouPerfect, Toleap, and others.
Adept Research
These are real professionals in the field of B2B market investigation. The group helps you understand how perspicaciously you know customers and create an encouraging, almost friendly relationship with them. Many years of attempts, innovative approaches, and strategies will show your other product’s appearance so that it is the only person’s needs. The founder is Duncan Buchanan; the agency is headquartered in Kew, Australia. Clients are Cambridge University Press, Pharmore Pharmacies, MARS, and others.
The Yard Creative
Become a true pro in your business, and make the product unique. The company’s team will help bring your product to a new level with advertising, research, strategy, and physical frame possibilities. Clients are NIKE, A.R.M. Holding, Max Factor, etc. The main office is in London; the founder is Steve James-Royle.
Visiongain Limited
The company helps to discern the critical points of business to mend them. Each project is the attentive work of specialists in the market research process: advertising, market investigation, strategies, analysis of client necessities, and so on. The agency’s office is in London; the leader is Spencer Glover. Clients are Bayer, Pfizer, Shell, and others.
RTi Research
A group of experts offers innovative tools for more detailed market analysis. These are not just your friends; this is an extension of your team to go to success together. The bureau founders are Mel Rothstein and Richard Tauber, headquartered in Norwalk, CT. But at the moment, it is managed by David Rothstein. The firm’s clients are ICON, T2, Pega, and others.
Bellomy Research
The company offers an entire construction of the market research process steps. You receive comprehensive information that is analyzed by a team of experienced professionals. This collects traditional, behavioral, and operational data from various sources in social networks. The Head office is in Winston-Salem, NC. The agency’s clients are Gundersen Health System, Entergy, and others. The founder of this full-service market intelligence company is Lacy Bellomy.
NAXION
This agency is a hybrid, combining advanced technology with market analysis. The group uses various strategies to provide the company with accentuated information about the benefits of its product and people’s reactions to it. Susan Schwartz McDonald took over the company in 2004 and is headquartered in Philadelphia, PA. Clients go from sports, technology, government, and so on.
Chadwick Martin Bailey
This agency uses strategies, the best-advanced analytics, people psychology, and market methodology to implement various business plans. Bring your activities to the pinnacle of success by getting consummate information about the potential audience and product. The office is in Boston, MA, and Anne Berman is its co-founder. Clients are Meta, Dell, Amazon, etc.
The Link Group
The company’s task is to carefully study the business to delve into its heart and identify weak characteristics against pro-market research. The team uses diverse methods and instruments to complete every project perfectly. The founders are Tom Pfeil & Brad Camrud; the major office is in Atlanta, GA. The firm works in technology, telecom, energy, transportation, and others.
Escalent
A Group of experts creates a common picture of business based on data collection in different directions. First, get the necessary information and take action to improve your business. Then, the company puts on your shoes to detect and apply the most optimal decisions for the company’s elaboration. Main office is in Livonia, MI; its CEO is Melissa Sauter. Clients are YouTube, Intel, Delta, etc.
Examples of Reports Marketing Research
The Europe Plant Protein Market is expected to grow at a CAGR of 6.80% between 2023 and 2028, reaching a value of USD 4.33 billion by 2028. The market is growing because plant proteins are becoming more popular. People are switching quickly to plant-based diets because they are becoming more interested in veganism. Another key driver is the growing demand for functional and clean-label food products high in plant-based ingredients. In addition, the thriving food and beverage sector in well-developed economies such as the UK, France, and Germany, supported by rising disposable income and increasing urban population, is also a key market trend. Based on source, the market is segmented into plant sources like algae, soy, wheat, pea, potato, and more. By application, the market is classified into food and beverages, animal feed, and supplements. The comprehensive report provides an in-depth market assessment, including a SWOT analysis and a competitive landscape of key players like DuPont de Nemours, BENEO, A.D.M. Specialty Ingredients, Arla Foods, Cargill, and others. Based on the source, the potato segment holds a healthy market share. In contrast, the food and beverage segment holds a significant share based on application.
Exploring Market Research Mastery: Unveiling the Giants of the Industry
In the competitive expanse of market research, a handful of firms have consistently distinguished themselves as industry giants. These powerhouses – hailing from various global hubs like N.Y.C., Mumbai, and Hong Kong – are not just large in scale but influential trendsetters in data-driven decision-making. These top market research companies stand out for their exceptional ability to tailor their services to diverse industry needs, ranging from tech to consumer packaged goods (C.P.G.).
Key to their success is a blend of technological prowess and human insight. Whether it’s a tech giant in Silicon Valley or a manufacturing behemoth, these firms provide unparalleled insights. They are not merely data suppliers but strategic partners that help organizations navigate complex market dynamics. This has made them indispensable to businesses in sectors as varied as healthcare, finance, and retail.
The spectrum of services offered by these industry leaders is vast and varied:
- Custom Research Solutions: Tailored to meet specific client needs, these bespoke services help businesses tackle unique challenges and leverage opportunities.
- Syndicated Research: Offering cost-effective, comprehensive insights, these studies are valuable for understanding broader market trends.
- Advanced Analytics: Leveraging cutting-edge tech, these companies provide deep dives into data, offering actionable insights.
- Consultancy Services: Beyond data, these firms offer strategic guidance to help businesses optimize their market position.
Among these titans, certain names resonate with particular strength. From Kolkata to Chennai, these market research mavens are not just the biggest but also the most innovative, constantly evolving to meet the ever-changing needs of a dynamic business world. Their ability to combine traditional research methods with modern analytics positions them uniquely in the landscape, making them not just service providers but crucial business allies.
Conclusion
The top 20 market research companies have combined millions in revenue, with thousands of employees globally (U.S.A., E.U., etc.) working tirelessly to deliver quality research services. These companies have a percentage of their operations outside the U.S., catering to international clients in the entertainment, retail, financial, and media industries. The companies have expert consultants, advisors, and analysts who develop, execute and optimize research strategies that help drive strategic communication. These market research companies use a combination of scientific, design, and financial perspectives to tackle complex research challenges, connecting with clients to build relationships and engage in meaningful business discussions. They benchmark their services and continuously improve to ensure they deliver value to their clients. By combining qualitative & quantitative methodologies, such as hypothesis testing, segmentation, measurement, and data analysis, they help their clients navigate the complex business landscape. The journey to success in the market research industry is a continuous process of innovation and optimization. Companies strive to combine the best resources and platforms to deliver unparalleled services. With their deep expertise in the field, the top 20 market research companies are a valuable resource for businesses looking to drive growth.
