How to Optimize Your Shopify Store with Plerdy’s UX & SEO Tools

Andrew Chornyy - 001

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

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Running a Shopify store? Then you already know the struggle—getting traffic is one thing, but turning visitors into paying customers? That’s a whole different game. That’s where Plerdy’s UX & SEO tools come in. No fluff, no magic tricks—just solid, actionable strategies to boost your conversion rates and rank higher on search engines.

Why Optimization Matters for Your Shopify Store

Let’s get real. If your Shopify store isn’t optimized, you’re burning money. Studies show that 53% of users abandon a website if it takes more than 3 seconds to load. And if your site doesn’t rank on Google, it might as well not exist. Plerdy helps fix these issues by enhancing UX and refining SEO strategies.

The Power of Plerdy for Shopify

Plerdy is like that all-in-one toolkit your store needs. Instead of juggling ten different tools, you get a single powerhouse that improves UX, tracks visitor behavior, and fine-tunes SEO — all without slowing your site down. Here’s what makes it a must-have:

  • Heatmaps: Find out where visitors click, scroll, and get lost.
  • SEO Checker: Get real-time SEO audits for every page.
  • Pop-Up Forms: Convert more visitors with smartly timed messages.
  • Session Replays: See exactly how users interact with your store.
  • A/B Testing: Test changes before making them permanent.

1. Improve User Experience with Plerdy Heatmaps

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Ever wonder why customers leave your site without buying? Heatmaps show you the real deal. With Plerdy’s heatmap tool, you can track how users interact with your Shopify store.

For example, if visitors keep clicking on an image expecting it to be a product link, but it’s not, you’re losing sales. Fixing this by making it clickable can instantly boost conversions.

💡 Pro Tip: A well-placed CTA button in a heatmap’s hot zone can increase conversions by 35%.

Diving deeper into Plerdy’s heatmap reports:

  • Clicks – Shows where users click most. Essential for tracking engagement with buttons, images, and links.
  • Clicks in % – Breaks down the page into five sections, revealing hidden clicks in dynamic elements.
  • Scroll Depth – Displays how far users scroll down the page, divided into 10 equal parts.
  • Mouse Movement – Tracks cursor movements to identify areas of high attention, even if users don’t click.
  • Macro Conversion – Highlights elements clicked before a purchase, helping you optimize conversion paths.

E-commerce tracking in Plerdy takes this further with:

  • Revenue Tracking – Assigns sales value to elements users interacted with before purchasing.
  • Quantity of Sales – Identifies which sections drive the most transactions.

These reports eliminate the guesswork, helping you fine-tune your Shopify store with precision.

2. Crush SEO with Plerdy’s SEO Checker

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SEO is the bread and butter of any Shopify store. If you’re not ranking, you’re invisible. Plerdy’s SEO checker scans your pages for issues like broken links, missing meta tags, and keyword gaps.

SEO Mistakes That Are Killing Your Shopify Store

  • Slow Page Speed: 70% of consumers say page speed impacts their buying decision.
  • Missing Alt Tags: Google loves images with descriptions.
  • Duplicate Content: Shopify stores often suffer from duplicate product pages.
  • Weak Internal Linking: Without proper linking, Google can’t index your pages correctly.

Fixing these issues can increase your organic traffic by 50% in just a few months.

3. Leverage Plerdy Pop-Ups for Maximum Conversions

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Nobody likes annoying pop-ups, but smartly timed ones? They work like a charm. Plerdy’s pop-up builder helps you create offers that don’t disrupt user experience.

Plerdy offers various types of pop-ups tailored to different needs:

  • Lead Generation – Capture leads by collecting emails for follow-ups and email marketing campaigns.
  • Promotional – Highlight ongoing deals that visitors might otherwise miss, increasing conversions.
  • Feedback – Gather insights on user satisfaction, purchase experience, and navigation pain points.
  • Engagement – Use interactive video pop-ups to introduce new products, webinars, or special events.
  • Custom Forms – Build tailored pop-ups with fields for contact forms or surveys.

For example, a well-placed exit-intent pop-up can reduce cart abandonment rates by 30%. Imagine how much extra revenue that brings. Additionally, eCommerce tracking within Plerdy allows you to measure the effectiveness of each pop-up type in real time, ensuring your Shopify store maximizes every visitor interaction.

4. Spy on Visitors with Session Replay

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Think of session recordings as your secret weapon. They let you replay how users navigate your store. Maybe your checkout page is too complicated, or maybe people are getting stuck on an unnecessary step. Watching these recordings can pinpoint the exact drop-off points.

To optimize session recording in Plerdy, set up recording rules to capture user behavior efficiently. You can track all Shopify store pages or focus on specific ones. Advanced settings allow filtering by country, setting up automatic deletion, and linking micro-conversions—like “Add to Cart” clicks—to video insights. CRM integration makes it easy to match sessions with real customers.

💡 Case Study: A Shopify store selling handmade jewelry increased sales by 22% just by simplifying their checkout based on session recordings. By analyzing short sessions, they identified confusing elements and improved user flow, leading to an improved shopping experience and increased conversions.

5. Plerdy A/B Testing for Smarter Decisions

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If you’re still making changes to your store based on gut feeling, stop. A/B testing lets you compare two versions of a page to see which one performs better. Plerdy makes it super simple.

Things You Can A/B Test Right Now

  • Headline Changes: A small tweak can increase sales by 10-15%.
  • CTA Button Color: Red or green? Only testing will tell.
  • Product Page Layouts: Sometimes, a different arrangement leads to better engagement.

6. Data-Driven Decision Making: A Quick Comparison

Feature Plerdy Other Tools
Heatmaps ✅ Yes (Real-time) Limited Updates
SEO Checker ✅ Yes (Page-Level) Basic Insights
Pop-Ups ✅ Yes (Customizable) Generic Templates
Session Replay ✅ Yes (Full Video) Screenshot Only
A/B Testing ✅ Yes (No Coding) Requires Dev Work

Wrapping It Up: Why Plerdy is Your Best Bet

Optimizing your Shopify store isn’t just about tweaking a few buttons. It’s about making data-driven changes that lead to real sales. Plerdy combines UX insights with SEO power to help your store perform at its peak.

So, ready to make your Shopify store the best it can be? Give Plerdy a try and start seeing real improvements today.