How Plerdy Helps Businesses Make Data-Driven Decisions

Data is King, But Are You Using It Right?

Imagine running a business blindfolded—relying on gut feelings instead of hard data. Scary, right? In today’s digital age, businesses that don’t leverage data properly fall behind. That’s where Plerdy steps in, helping you ditch the guesswork and make data-driven decisions that actually move the needle.

From understanding how visitors interact with your site to optimizing conversion funnels, Plerdy provides businesses with the insights they need to grow smarter. And no, you don’t need to be a data scientist to use it. Let’s break down how Plerdy helps businesses turn raw numbers into actionable strategies.

Unlocking Website Behavior: Know What Works and What Doesn’t

Ever wondered why visitors land on your site, scroll a bit, and then—poof!—they vanish? Plerdy’s Heatmap Tool uncovers what’s grabbing attention and what’s being ignored.

To go deeper, Plerdy’s advanced reports provide businesses with the data-driven insights needed to optimize user interactions. The Clicks Report tracks where users click most, updating dynamically as you scroll. The Clicks in % Report segments the page into five sections, ensuring clicks hidden in dynamic elements don’t go unnoticed.

Want to see how deep users scroll? The Scroll Depth Report divides pages into ten equal parts, revealing engagement drop-offs. Meanwhile, the Staying a Mouse Report visualizes cursor movements—because sometimes, users hover instead of scrolling.

📌 How Plerdy helps businesses make smarter decisions:

• The Macro Conversion Report pinpoints which elements were clicked before a purchase.
• The Ecommerce Tracking Reports show revenue impact per click and identify which page sections drive the most sales.
• Every dataset connects directly to user actions, making Plerdy a data-driven powerhouse for conversion rate optimization.

If questions remain, explore the detailed instructions in the video description or drop a comment!

Session Recordings: See What Your Users See

Analytics dashboards are great, but what if you could watch real users interact with your site? That’s what Plerdy’s Session Replay Tool does. It records visitor sessions, showing how users navigate, where they hesitate, and what leads them to abandon their carts.

To get the most out of session recordings, businesses should configure them properly. You can enable recordings for all pages or specific ones that matter most. Set up recording rules to capture valuable interactions while filtering out unnecessary data. Plerdy even allows businesses to automate session deletions or manually clean up old sessions within reports.

🔍 Example: A SaaS company saw that users spent too much time hovering over a pricing page without taking action. The issue? The “Get Started” button was too subtle. After changing its color and adding social proof, sign-ups increased by 24%.

👀 How Plerdy helps:

• Reveals UX friction points that drive users away.
• Filters sessions by events, duration, and customer behavior.
• Integrates with CRM systems, allowing businesses to track how specific users interact with the site.
• Blocks sensitive input fields by default to protect user data.
• Enables tagging, commenting, and sharing session insights with teams.

Want deeper insights? Use Plerdy’s micro-goals tracking—find all sessions where users clicked “Add to Cart” and uncover why some didn’t complete checkout. Businesses that leverage session recordings strategically gain a clearer picture of their audience’s behavior and improve UX with precision.

SEO & Content Analysis: Optimize Like a Pro

Your website might look stunning, but if it’s buried on page two of Google, does it even exist? Plerdy’s SEO Checker ensures your content ranks where it should—at the top. The automatic SEO audit runs daily, analyzing pages with traffic and flagging issues based on robots.txt rules. This allows businesses to track changes over 30 days and instantly spot SEO fluctuations that could impact rankings.

📊 Key SEO insights with Plerdy:

• Find missing keywords by integrating Google Search Console—see what’s overlooked and optimize accordingly.
• Identify winning and underperforming pages without manually checking each one in GSC.
• Group pages by intent or keyword clusters for strategic tracking.
• Analyze competitors in SERPs—see what’s working for the top 10 results and refine your content.

🔥 Pro tip: If you connect SEMrush, you can even track backlinks for deeper competitive analysis. Want more details? Check out the video guide or drop a comment!

Conversion Funnel Analysis: Stop Losing Leads

You can have the best traffic in the world, but if your conversion funnel is full of leaks, you’re leaving money on the table. Plerdy’s Conversion Funnel Analysis helps businesses track user paths across multiple pages, identifying where potential customers drop off before converting.

To set up your first funnel, start by selecting the initial landing page—the entry point for users from different traffic channels. For an eCommerce business, this might be a category page. Then, add a second step—typically a product page with a common URL pattern like “/product/”. The final step should be a thank-you page, confirming a successful conversion.

📌 Why it’s essential for data-driven businesses:

• Ensures each step is unique, preventing misleading data.
• Highlights weak points in the conversion process.
• Optimizes checkout flow, reducing cart abandonment.

By analyzing these data-driven insights, businesses using Plerdy can refine their funnel strategy, boosting conversions and maximizing revenue.

📊 Quick comparison:

Why Plerdy? Unlike traditional analytics tools, Plerdy combines UX insights, SEO data, and conversion tracking in one platform.

A/B Testing: Let Data Decide, Not Your Gut

Testing multiple versions of a landing page? Don’t just hope one performs better—prove it. Plerdy’s A/B Testing Tool makes it easy to compare different versions and pick the clear winner.

💡 Example: A fintech startup tested two variations of their homepage headline:

• Version A: “Secure Your Financial Future Today”
• Version B: “Get Instant Access to Smart Investments”

Results? Version B generated 36% more sign-ups—simply because it resonated better with their audience.

🚀 How Plerdy helps:

• Easily set up A/B tests for headlines, buttons, layouts, and CTAs.
• Provides real-time conversion tracking for smarter decisions.
• Integrates with your favorite marketing tools for seamless data sharing.

Competitor Benchmarking: Stay Ahead of the Game

Want to see how your site stacks up against competitors? Plerdy’s competitor analysis tool helps businesses pinpoint exactly why some competitors rank higher and how to close the gap using data-driven insights.

Start by entering a target keyword, selecting a country and language, and instantly get a top-10 competitor list with their key SEO metrics. No need to manually check every site—Plerdy extracts the core content structure, making it easy to compare keywords, headings, and optimization strategies.

📌 Example: A travel agency noticed competitors were ranking higher for “best vacation deals.” With Plerdy’s insights, they adjusted their content strategy, optimized key pages, and within 60 days, saw a 21% traffic boost.

📈 How Plerdy helps:

• Shows where you’re outperforming competitors and where you’re lagging.
• Helps businesses adjust marketing strategies based on competitor insights.
• Provides real-time updates on ranking shifts and keyword trends.

Data-Driven Decisions = Business Growth

At the end of the day, businesses don’t need more data—they need the right data. Plerdy transforms complex numbers into clear actions, helping brands grow, optimize, and outshine the competition.

So, the question is: Are you ready to stop guessing and start making smarter, data-driven decisions with Plerdy?