SEO Mistakes That Kill Your Rankings

Andrew Chornyy - 001

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

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Ever had that scary moment when your site’s traffic suddenly crashed harder than Elon Musk’s rockets? Yup, everyone makes SEO mistakes. Even experts like Neil Patel or Brian Dean probably have their own horror stories about killing their rankings by accident. But hey, at least you’re not alone! Today, let’s walk through some common SEO mistakes that are murdering your traffic, and show you exactly how Plerdy saves the day (and your rankings!).

Ignoring Website Loading Speed

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Your visitors are impatient. Seriously impatient. Amazon once found out that slowing down page speed by just one second could cost them about $1.6 billion per year. Ouch. So, if your site loads slower than a turtle running a marathon, Google will definitely ditch you faster than Taylor Swift ditches boyfriends.

No worries though, Plerdy’s Chrome extension has you covered. It helps you quickly find what exactly drags your site speed down—huge images, clunky scripts, or maybe that useless plugin you installed back in 2020 and forgot about. One e-commerce shop used Plerdy’s extension to identify heavy images and unnecessary JavaScript. After some tweaks, they boosted their site speed by 40%, and their organic traffic rose by 25% within just one month. Pretty impressive for such an easy fix, right?

Keyword Stuffing—It’s 2025, not 2005!

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Ever landed on a page stuffed with awkward phrases that make zero sense, just to cram in keywords? Yeah, Google hates that too. Keyword stuffing is one of those ancient mistakes that some SEO “gurus” still recommend (eye-roll emoji here). If you’re thinking more keywords = better ranking, you’re totally wrong.

Use Plerdy’s SEO Checker instead. It shows you precisely how many keywords to use—and how to naturally sprinkle them into your content. Imagine your blog post goes from looking spammy to sounding genuine. Boom—readers stay longer, bounce rates drop, and Google rewards you with a tasty ranking boost.

Missing Out on Mobile Optimization

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Newsflash: 60% of all web traffic now comes from smartphones. If your site looks wonky on mobile, congrats—you’ve officially made one of the dumbest SEO mistakes out there. Google’s mobile-first indexing doesn’t care about your stunning desktop design if mobile users have a nightmare navigating your page.

Plerdy’s Heatmap tool is gold here. It tracks exactly how visitors behave on mobile. You’ll quickly see what buttons they tap and what links they skip. One SaaS company discovered their mobile visitors never scrolled down far enough to see their CTA. By moving it up, conversions increased by 35%. Easy fix—huge difference!

Plus, Plerdy’s heatmap shows clicks on hidden dynamic elements, mouse movements, and even scroll depth—helping you uncover hidden SEO mistakes like buried CTAs or unnoticed clickable links. Want to know exactly what users clicked before making a purchase? Plerdy’s Macro Conversion reports have your back. One fashion brand realized their homepage banners influenced 40% of their sales. After optimizing banners based on heatmap insights, their average revenue increased by 27% in just 3 months. No guesswork—just simple data-driven SEO improvements.

Forgetting Internal Linking (Why Are You Hiding Your Content?)

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Internal linking isn’t rocket science, but it’s surprisingly common to see sites ignoring it completely. Google crawlers hate dead-end pages, and your rankings suffer if you don’t give Google (and your visitors) clear paths.

Use Plerdy’s Session Replay to see where visitors click—and, more importantly, where they don’t. If nobody’s clicking your internal links, something’s wrong. Maybe links aren’t visible enough or your anchor text sucks. One quick fix, like clearer anchor texts, helped one blog increase average session time by over 60 seconds.

Here’s a quick summary table of common SEO mistakes and how Plerdy solves them:

SEO Mistakes Plerdy’s Solution Expected Result
Slow Page Speed Plerdy Chrome Extension Improved load speed, higher ranking
Keyword Stuffing SEO Checker Natural content, reduced bounce rate
Poor Mobile Optimization Heatmap Tool Higher engagement, increased CTR
Ignored Internal Linking Session Replay Longer sessions, improved navigation

Content Duplication—Don’t Be Lazy!

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Copying and pasting content across your site or, even worse, from other sites is a huge SEO sin. Google penalizes duplicate content severely. One survey showed that nearly 30% of websites unknowingly duplicate their own content—crazy, right?

Plerdy’s SEO Checker automatically finds duplicate content issues, saving you from making these costly SEO mistakes. Plus, the tool performs automatic daily SEO audits and stores data for up to 30 days. Imagine knowing exactly when something changes on your page that could harm your SEO traffic. By integrating Plerdy with Google Search Console, you’ll quickly spot missing keywords and rising or falling pages without endlessly clicking through reports. These handy features helped one digital agency improve their organic traffic by 18% in just three weeks—simply by identifying and fixing overlooked SEO mistakes.

Not Monitoring User Behavior (Blindfolded SEO)

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You might think your website is intuitive, but have you actually checked? Ignoring user behavior means ignoring your customers. That’s as dumb as running a physical store without ever seeing how your customers shop.

Plerdy’s Session Replay and Website Funnel Analysis tools reveal exactly how visitors navigate your site. It records mouse movements, clicks, and scrolls. If 90% of visitors drop off at your checkout, you’ll know exactly why. One online clothing store found users struggled with their confusing checkout button—fixing this boosted conversions by 22%.

With Plerdy, you can easily configure session recordings for specific pages or your entire site. Worried about privacy? Don’t be—Plerdy automatically masks sensitive user input with stars. Set up micro-conversion goals like “Add to Cart,” then filter video sessions by these goals to find hidden UX mistakes fast. Short sessions might mean users hit SEO mistakes like broken links or confusing CTAs. Analyze longer sessions to uncover deeper usability problems. SEO isn’t only about keywords; fixing these UX mistakes can quickly boost your rankings and revenue.

Overlooking Technical SEO

Technical SEO is intimidating—robots.txt, schema markup, header structure. But if you skip these basics, you’re begging Google to ignore you.

Plerdy doesn’t fix your technical SEO directly, but its SEO checker flags technical issues clearly. Missing tags? Broken URLs? You get detailed, actionable insights without needing to decode Google’s cryptic errors yourself. One travel agency lost 50% of their organic traffic because of hidden no-index tags. After using Plerdy’s checker, they spotted the issue immediately and recovered their traffic in weeks.

Lack of Regular SEO Audits (Don’t Get Comfy)

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SEO isn’t a one-time job. Algorithms update constantly (Google made over 5,000 algorithm tweaks last year alone—yikes!). If you’re not regularly auditing, you’re slowly killing your rankings without even realizing.

Using Plerdy’s regular SEO audits helps keep your site healthy. It’s easy: set reminders, run audits monthly, and follow recommendations. A small marketing agency used this strategy to consistently maintain their clients’ rankings on Google’s first page, increasing average organic traffic by 20% year-over-year.

Wrapping It Up (Before Google Wraps You Up!)

SEO mistakes happen. Some are tiny, others colossal. But they all hurt your rankings. Thankfully, Plerdy makes identifying and fixing these mistakes simple. From mobile optimization and internal linking to keyword use and speed testing, it covers you. Seriously, avoiding these mistakes and using Plerdy saves headaches—and money.

If you haven’t tried it yet, jump into Plerdy today. Maybe you’ll finally stop Googling “why did my rankings drop again?!” every Monday morning. Happy optimizing!