What Is UX Analytics, and Why Should You Care?
Imagine this—you have a killer website with stunning visuals, engaging content, and the latest design trends. Yet, visitors come, look around, and then—poof! They disappear. No sign-ups, no purchases, no engagement. What’s wrong? That’s where UX analytics comes into play.
User experience (UX) analytics is about understanding how visitors interact with your website—where they click, how they scroll, and, most importantly, why they leave. Without this data, optimizing your website is just a guessing game. And guess what? Businesses that prioritize UX can increase conversion rates by up to 400% (Forrester Research).
But tracking user behavior isn’t enough. You need the right tool to collect, analyze, and act on this data. Enter Plerdy—your secret weapon for making sense of user behavior and boosting conversions.
How Plerdy Transforms UX Data into Actionable Insights
Having raw data is good. Knowing what to do with it? That’s next-level. Plerdy provides real-time UX analytics to help businesses improve usability, enhance engagement, and increase revenue.
1. Plerdy Heatmaps – See What Users See
Ever wondered where visitors focus their attention? Plerdy’s heatmaps visually show where users click, scroll, and hesitate. If your call-to-action button is in a dead zone—bad news. You’re losing conversions.
Plerdy’s Click Reports go even deeper. The Clicks report shows the exact number of clicks on elements, appearing dynamically as you scroll. The Clicks in % report divides the page into five equal parts, helping you spot hidden interactions in dynamic elements. Meanwhile, the Scroll Depth report splits pages into ten sections, tracking how far users scroll.
✅ Example: A SaaS company found that users ignored their “Start Free Trial” button because it blended into the page. A simple color change (based on heatmap insights) increased sign-ups by 22%.
2. Plerdy Session Recordings – Watch Real User Journeys
Numbers are great, but watching actual user behavior? That’s gold. Plerdy records visitor interactions, helping you see where they struggle and why they leave.
To get started, enable video session recordings and set up recording rules. You can track all pages or focus on high-impact sections. Want to filter videos by country, device, or traffic source? Plerdy’s UX analytics makes it easy. Need to analyze checkout behavior? Just add micro goals like “Add to Cart” to spot patterns.
✅ Example: An e-commerce store noticed a spike in abandoned carts. The culprit? A confusing checkout step. A minor tweak led to a 17% increase in completed purchases.
3. Plerdy Conversion Funnels – Fix Drop-Off Points
Understanding how users move through your website is crucial. Plerdy’s UX analytics lets you track conversion funnels to see where visitors drop off and where they convert.
To build a funnel, start with a landing page—the first touchpoint users see. This could be a category page in an online store. Next, add a product page where they browse items. Then, include a checkout page and finally, the “Thank You” page after a successful purchase.
✅ Example: An online education platform saw 35% of users drop off between the course selection and payment page. Simplifying the checkout process cut this to 18%, boosting revenue.
Plerdy vs. Other UX Analytics Tools – What’s the Difference?
| Feature | Plerdy | Hotjar | Crazy Egg | Google Analytics |
|---|---|---|---|---|
| Heatmaps | ✅ Yes | ✅ Yes | ✅ Yes | ❌ No |
| Session Replay | ✅ Yes | ✅ Yes | ❌ No | ❌ No |
| Event Tracking | ✅ Yes | ❌ No | ❌ No | ✅ Yes |
| SEO Integration | ✅ Yes | ❌ No | ❌ No | ✅ Yes |
| Conversion Funnels | ✅ Yes | ❌ No | ❌ No | ✅ Yes |
| Pricing | Affordable | Expensive | Expensive | Free (but limited) |
Hotjar and Crazy Egg focus on visual analytics, while Google Analytics gives raw numbers. Plerdy combines both, plus SEO insights, making it a powerful all-in-one solution.
How to Use Plerdy for Maximum Impact
1. Identify High-Value Pages
Your homepage isn’t always the money-maker. Plerdy helps you find the pages that drive conversions and optimize them first.
2. Optimize CTAs with Heatmaps
A simple button color change boosted one brand’s conversion rate by 27%. Plerdy helps you tweak design choices that actually move the needle.
3. Analyze Scroll Depth
Are visitors missing key content? If they drop off before reaching your CTA, you’re losing potential sales. Adjust your layout to keep users engaged.
4. Fix Mobile UX Issues
Over 60% of web traffic is mobile. If your mobile experience is broken, you’re leaving money on the table. Plerdy’s analytics pinpoint mobile-specific issues.
Why UX Analytics Is Non-Negotiable in 2025
Businesses that ignore UX analytics are shooting in the dark. Amazon, Apple, and Netflix all rely on user behavior data to create frictionless experiences. Even a 1-second delay in page load time can decrease conversions by 7% (Akamai Research).
🔹 Airbnb redesigned its booking flow based on UX data, leading to a 30% higher booking rate.
🔹 Zappos optimized product pages with heatmap insights, increasing sales by 18%.
🔹 Spotify refined their UI after session replays showed confusion, reducing drop-offs by 15%.
Your website needs the same data-driven approach. Guessing is expensive. Plerdy makes it easy.
Final Thoughts – Get Smarter with UX Analytics
Ignoring UX analytics is like driving blindfolded—you’re bound to crash. Plerdy gives you the roadmap to improve user experience, fix leaks, and drive conversions.
Want to understand your users and boost your revenue? Try Plerdy today and turn insights into real results.