User experience is a key aspect of the success of an online store or eCommerce website. Its quality predetermines customers’ loyalty to the product and the solution to make a purchase. It determines the desire to interact – both with the website and with the mobile application. User experience is significant for increasing micro and macro conversions, visits, or downloads. It can drive your eCommerce organization to success or failure. The essence of UX can be called the desire to understand the product’s value from the customer’s point of view.
User Experience has a significant impact on the market. The UX often determines whether the customer will return to the website or contact a competitor to place an order. It combines many items and requirements in terms of design. Read what Peter Morville, a pioneer in information architecture and user’s best eCommerce experiences, and author of many bestsellers, has written about it. Learn more about his work – User Experience Honeycomb.
What is User Experience?
User experience design is at the heart of a website’s popularity and eCommerce success.
For your product to provide a customer with a meaningful and rewarding user experience, there are a few things to pay attention to:
- Consistency with the design and placement of buttons and other details the user is accustomed to.
- Features of the eCommerce platform.
Only when these factors are taken into account can a UX design professional attain positive results.
User Experience and Google UX certificate
The user experience research niche is trendy. As a result, more and more companies are looking for UX designers. This fact opens the doors to hundreds of people who wish to enter this eCommerce market.
To start your training in User Experience and receive a Google UX certificate, you need to fill out the corresponding application. Studying takes place online and does not require more than 10 hours a week from you.
In addition, you will learn the basics of wireframing, prototyping, and project testing. After completing your studies and building a solid portfolio, a lucrative eCommerce job offer will be just around the corner. Google UX certificate will help you prove your knowledge; however, you need other courses to grow professionally and improve your eCommerce specialization level.
7 Best User Experience Ecommerce Websites
The better the user experience on the website, the more chances to get to the top of the search results. Top examples of how to create a successful user interface design will follow in our round-up.
Amazon
According to statistics from SimilarWeb, the website is visited by 2.7 billion monthly users.
Amazon is the leader in eCommerce in the US and other countries, dominating most product categories.
The eCommerce website offers convenience for the user in the form of intuitive icons that help to determine the category of goods quickly, the possibility to scale the product photo you are looking at, and many more.
eBay
eBay is a platform for buying and selling all kinds of eCommerce goods. The main page greets the user with a choice for the product category they’re interested in. This fact allows the user to save time when choosing a product and makes it possible to detect what they need quickly.
Walmart
The largest seller of all types of goods and a company that offers bank cards. 468 million users visit Walmart every month. Among the inconvenient decisions the firm has implemented in its UX design, it is worth highlighting the unreasonableness of using big images for product categories.
Zappos
The website specializes in the sale of clothing and accessories. With an intuitive design, its homepage presents a selection of eCommerce product categories and brands. Conveniences include the indication of the currency of the price.
Target
The main page contains the most popular categories and discount offers. The search field is very simple. You only need a couple of minutes to find the product you need. The disadvantage is the lack of moderation in eCommerce design. All blocks are of different sizes, and this will disorient the buyer. As a result, it is more difficult for the user to concentrate and choose a product.
Best Buy
The Best Buy home appliances marketplace sells in the United States, Mexico, and Canada. We are pleased with the clear filters and the ability to select the appropriate category quickly.
Macy’s
Macy’s is a leading eCommerce website in apparel, footwear, cosmetics, home furnishings, and décor. The minimalist interface design with clickable photos illustrating the categories is a big plus for the user.
So, here they’ve been – the 7 eCommerce websites with the greatest UX, according to Plerdy. These are vivid examples of ensuring user experience at the highest level.
User Experience Best Practices
The main target of UX design is to create a user-friendly and valuable website for the client. For this, developers have resorted to various routes.
Make sure your website is fast, clean & easy to navigate
Good user experience eCommerce websites are about putting people first. Customers are essential as individuals; provide them with the perfect service, and they will return to the websites where they feel comfortable. Be amicable; help, support, and listen to their opinion.
Understand the role of typography
Styles, colors, and designs change with trends; user experience eCommerce websites should remain simple and practical. Productivity is about putting visitors at the forefront of your design. The design should not be gray and dull; it should be attractive, not flashy, modest, and neat.
Use eye-catching elements to draw attention
Make sure the main page gives the most applicable information so that you don’t need to search for sections (fantastic cost, discounts). The best eCommerce websites UX lies in operational simplicity and intuitive design. The categories give details; the main page of top user experience eCommerce websites invites visitors to see only the benefits.
Define user goals
Your website needs not only to satisfy the clients’ needs but also to guess and predict their desires. Good user experience eCommerce websites should satisfy customers. So immerse yourself in their worldview.
Provide a hassle-free checkout process
Productivity in great user experience eCommerce websites lies in simplified buying of products. Simplify this process, give more payment options, and don’t force a user to open an account (many customers leave at this stage). Allow users to buy products without opening a profile, just as a guest. Great user experience websites allow purchasing products in a couple of clicks.
Choose one type of design and stick to it throughout the development
Among the popular types of design evolution are noted: minimalism, material design and flat design.
Use concise and clear messages
When evaluating a website’s UX, you need to track its metrics. Heatmap and tracking customer behavior while visiting the best UX eCommerce sites will help improve UX design and achieve the desired metrics. With the help of Plerdy tools, experts will accurately and efficiently collect data on user demeanor. Analyzing the information received will allow designers to improve the user experience of your eCommerce website.
TOP User Experience Design Agency
Given the sense of user experience, it is not surprising that there are many User Experience Design Agencies worldwide. Therefore, I have compiled a list of the best agencies that combine authentic approaches to design and history.
Qubstudio
The agency was founded in 2006 by Lyubomyr Koval and Victor Fedyuk. Entirely focused on UX/UI design services, the agency offers its services to medium and small businesses.
Getswift and Oracle have partnered with Qubstudio. For Getswift, their specialists have updated eCommerce applications. For Oracle’s GraalVM product, the agency created a minimalist design that raised brand awareness.
The offices are located in San Francisco, California (USA), and Lviv (Ukraine).
The Gradient
The agency was founded in 2015 and is engaged in familiarization and launching digital products of any scale. Among the clients is JaJa Finance, for which the agency has developed a user interface for their application. The agency’s collaboration with Swan aimed to develop an interface for an eCommerce website.
Founders: Olena Zanichkovska, Oleg Gasioshyn, CEO Denys Skrypnyk.
Momentum Design Lab
From 2016 to 2020, the agency was named the best in UX design by Clutch. UX/UI design services are their trump card. The company also looks at eCommerce strategy and corporate software. Among the agency’s clients, we may find Get Real Health and SumTotal Skillsoft (their products were redesigned).
The CEO of the agency is David Thomson. The headquarters are located in San Mateo, California (USA).
Clay
The main customers are enterprises and medium-sized businesses. Clay received Apple’s Best Apps and AWWWARDS Awards for Best Site of the Day.
Companies with a worldwide reputation cooperate with Clay. For Facebook, the agency developed eCommerce UX strategies and web design. For Google, they worked on the user interface and intercommunion design for Project Jacquard. Anton Zykin is the founder and CEO of this agency, which is based in San Francisco, California (USA).
Flying Bisons
Flying Bisons is headquartered in Warsaw, Poland. Its track record includes KFC, IKEA, PwC, Mercedes-Benz, Daimler, AMG, Zain, and Bank Pekao. Among the benefits, their clients note the efficiency of eCommerce cooperation as well as the high quality of design.
Conclusion
It is impossible to overestimate the importance of user experience. Websites with great UX have a huge effect on the eCommerce success of a product, no matter what type of product you are selling.