Hotjar vs. FullStory vs. Mouseflow

Popular website analytics tools Hotjar, FullStory, and Mouseflow enable CRO UI/UX professionals to better convert their websites by helping them to grasp user behavior. Every tool has special qualities and advantages; so, comparing them will enable you to select the ideal one for your particular need.

4.9/5
4.7/5
4.95/5

Heatmaps

Hotjar

FullStory

Mouseflow

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Hotjar

FullStory

Mouseflow

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews FullStory UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Hotjar

FullStory

Mouseflow

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

FullStory

Mouseflow

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Hotjar

FullStory

Mouseflow

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

FullStory

Mouseflow

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Hotjar

FullStory

Mouseflow

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Hotjar

FullStory

Mouseflow

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Hotjar

FullStory

Mouseflow

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Hotjar

FullStory

Mouseflow

Items that customers interact with before ordering

Other settings

Hotjar

FullStory

Mouseflow

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Hotjar

FullStory

Mouseflow

Entry Level Price
Free 35 Daily sessions Free Free
Free Trial
Start, month
Observe Plus €31 Start $24
Business, month
Observe Business Starting at €79 Business $159
Enterprise, month

Comparison

Hotjar Review

Session recording is fantastic for gaining information into where your customers are having difficulty with the visibility of u turns and fury clicks. It is really simple to implement, configure, and fine-tune.

Wallis l. Product Manager E-Learning

I enjoy the dashboard's simplicity and the options for tracking your website's UX: heatmaps, recordings, and funnel analysis. Surveys and the feedback module are also quite useful for testing the UX of your website.

Francesco B. UX Expert

Wallis l. Product Manager E-Learning

Hotjar is one of the greatest systems for tracking user and customer behavior on a website or a landing page used in advertisements that I have used since the beginning of my work. The facts are critical since they show you what is and is not working with your website's visitors.

Saurav S. Digital Marketing Specialist

FullStory Review

It's been invaluable to our customer care and technology teams and helped us analyze user behavior. You don't have to wonder where the user got stuck when you can just see their entire journey. It also works in real time.

Evelyne W. Co-Founder, CEO

I like being able to see what my consumers are up to. I like tracking them in real time and helping them solve problems. Furthermore, I also like observing how people interact with the system to determine where I need to improve workflows in the program.

Rosalie S. Marketing Specialist

FullStory is an excellent tool for understanding both the big picture and what individual individuals are doing. As compared to similar solutions, genuine user recordings provide the best unique value, and FullStory makes it simple to get straight into recordings from any prepared reports or dashboards.

Tim E. Lead UX Researcher

Mouseflow Review

Mousflow is simple to use, and integrating it into our website was a breeze. It's been fascinating to watch users traverse our site, observe their behavior, and figure out exactly what individuals are experiencing on the site. I sat for hours watching user videos.

Christian H. Chief Marketing & Technology Officer

About Hotjar

For companies trying to improve the user experience of their website, Hotjar is a handy tool. Heatmaps, session recordings, and surveys among other tools offer insightful analysis of user behavior on your website and attitudes about it.

Here are some of the benefits:

  • With heatmaps, track users' clicks and scrolling.
  • View user session recordings to observe how users of your site engage.
  • Use surveys to get opinions on what consumers enjoy and detest.
  • Track user activity and spot drop-off spots using conversion funnels.
  • With arriving feedback notifications, get real-time comments.
  • At last, work with colleagues by exchanging notes and observations.

By use of Hotjar, you can enhance the usability of your website and enable data-driven decisions. Furthermore simple to use and compatible with other tools like Google Analytics makes it a must-have for any company trying to maximize its internet presence.

About FullStory

For companies wishing to maximize their user experience, FullStory is a great tool. It allows you to monitor user behavior on your app or website and obtain thorough understanding of how people engage with your material. Among the advantages are these:

  • See precisely how users, using session replay, are exploring your website or app.
  • Using funnel analysis, find and resolve problems making users drop-off.
  • Get real-time alerts for user problems so you may quickly address them.
  • Using sophisticated analytics and machine learning helps one to grasp user attitude.

Making data-driven decisions with FullStory can help you to enhance user experience and increase conversions. FullStory lets you see it all in action, so you won't have to guess what your users need or desire. Give FullStory a try then if you wish to elevate your website or app!

About Mouseflow

For website owners wishing to monitor user behavior and maximize their site for improved performance, Mouseflow is a great tool. From the pages people visit the links they click on, this clever little program allows you examine how users interact with your website.

Here are some of the benefits of using Mouseflow:

  • Session replay: View user sessions in real-time to observe exactly how users of your site utilize it by session replay.
  • Heatmaps: Heatmaps let you find areas of your website most likely to attract users.
  • Funnels: Track user activity across the conversion funnel to see places you may enhance the user experience.
  • Real-time alerts: Get notified when people run into problems on your website so that you may act right away.

Mouseflow connects easily with your website and is simple to operate. Using this tool will wow you with the insights you can get; marvel how you ever managed without it. Thus, test Mouseflow right now if you're committed to maximize your website for improved performance!

Comparison of Hotjar, FullStory, and Mouseflow

Tools include Hotjar, FullStory, and Mouseflow can be quite useful for improving the user experience of your website. The three are quickly compared here:

Hotjar:

  • Provides heatmaps, session recordings, questionnaires, conversion funnels, and arriving comments notifications.
  • Connects with other technologies including Google Analytics.
  • Has an understandable interface and simplicity of usage.
  • Perfect for companies all kinds.

FullStory:

  • Presents user metrics, heatmaps, and session replay.
  • Has developed tools including segmenting, search, and error tracking.
  • Interacts with other tools including Google Analytics and Slack.
  • More appropriate for companies of the enterprise level.

Mouseflow:

  • Provides session playback, heatmaps, funnels, and feedback campaigns.
  • Connects with Google Analytics and other instruments.
  • Features built-in A/B testing capability.
  • Perfect for companies of small to medium scale.

While FullStory and Mouseflow provide more sophisticated tools for bigger firms or those with more specific needs, Hotjar is often a good all-around choice for enterprises wishing to enhance the user experience of their website. Deciding the tool to use depends on the size, objectives, and budget of your company.

Here’s what users say:

Plerdy is quite functional! Since Hotjar changed their intentions and moved a bunch of features around, I replaced it with Plerdy. Plerdy is lower weight, so it doesn't slow down our site as much, but they include so many SEO and performance capabilities that Hotjar doesn't that I'm continually learning new ones and how to use the software best.

Mark E. Founder & CEO

Being able to examine heatmaps and customer behavior videos as a designer is really useful for testing your design versus the user experience. It's also a good technique to test whether the website displays properly on different browsers and resolutions.

Seeing consumer behavior is really useful in marketing. What are they reading, when do they click, and when do they leave? When a marketing agency can demonstrate the impact of this during a sales call, it helps them win more clients.

Martin C. Owner