Hotjar vs. FullStory vs. Mouseflow

Hotjar, FullStory, and Mouseflow are popular website analytics tools that help CRO UI/UX experts understand user behavior and optimize their websites for better conversions. Each tool has unique features and benefits, so comparing them can help you choose the best option for your specific needs.

4.9/5
4.7/5
4.95/5

Heatmaps

Hotjar

FullStory

Mouseflow

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Hotjar

FullStory

Mouseflow

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews FullStory UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Hotjar

FullStory

Mouseflow

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

FullStory

Mouseflow

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Hotjar

FullStory

Mouseflow

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

FullStory

Mouseflow

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Hotjar

FullStory

Mouseflow

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Hotjar

FullStory

Mouseflow

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Hotjar

FullStory

Mouseflow

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Hotjar

FullStory

Mouseflow

Items that customers interact with before ordering

Other settings

Hotjar

FullStory

Mouseflow

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

Hotjar

FullStory

Mouseflow

Entry Level Price
Free 35 Daily sessions Free Free
Free Trial
Start, month
Observe Plus €31 Start $24
Business, month
Observe Business Starting at €79 Business $159
Enterprise, month

Comparison

Hotjar Review

Session recording is fantastic for gaining information into where your customers are having difficulty with the visibility of u turns and fury clicks. It is really simple to implement, configure, and fine-tune.

Wallis l. Product Manager E-Learning

I enjoy the dashboard's simplicity and the options for tracking your website's UX: heatmaps, recordings, and funnel analysis. Surveys and the feedback module are also quite useful for testing the UX of your website.

Francesco B. UX Expert

Wallis l. Product Manager E-Learning

Hotjar is one of the greatest systems for tracking user and customer behavior on a website or a landing page used in advertisements that I have used since the beginning of my work. The facts are critical since they show you what is and is not working with your website's visitors.

Saurav S. Digital Marketing Specialist

FullStory Review

It's been invaluable to our customer care and technology teams and helped us analyze user behavior. You don't have to wonder where the user got stuck when you can just see their entire journey. It also works in real time.

Evelyne W. Co-Founder, CEO

I like being able to see what my consumers are up to. I like tracking them in real time and helping them solve problems. Furthermore, I also like observing how people interact with the system to determine where I need to improve workflows in the program.

Rosalie S. Marketing Specialist

FullStory is an excellent tool for understanding both the big picture and what individual individuals are doing. As compared to similar solutions, genuine user recordings provide the best unique value, and FullStory makes it simple to get straight into recordings from any prepared reports or dashboards.

Tim E. Lead UX Researcher

Mouseflow Review

Mousflow is simple to use, and integrating it into our website was a breeze. It's been fascinating to watch users traverse our site, observe their behavior, and figure out exactly what individuals are experiencing on the site. I sat for hours watching user videos.

Christian H. Chief Marketing & Technology Officer

About Hotjar

Hotjar is a nifty tool for businesses that want to enhance their website's user experience. Features like heatmaps, session recordings, and surveys provide valuable insights into what users are doing on your site and how they feel about it.

Here are some of the benefits:

  • See where users are clicking and scrolling with heatmaps.
  • Watch user session recordings to see how they interact with your site.
  • Collect feedback with surveys to find out what users like and dislike.
  • Use conversion funnels to track user behavior and identify drop-off points.
  • Get real-time feedback with incoming feedback notifications.
  • Finally, collaborate with team members by sharing insights and notes.

Using Hotjar can help you make data-driven decisions and improve your website's usability. In addition, it's easy to use and integrates with other tools like Google Analytics, making it a must-have for any business looking to optimize its online presence.

About FullStory

FullStory is a dope tool for businesses that want to optimize their user experience. It lets you track user behavior on your website or app and gain deep insights into how people interact with your content. Here are some of the benefits:

  • See exactly how users are navigating your site or app with session replay.
  • Identify and fix issues that are causing users to drop off with funnel analysis.
  • Get real-time alerts for user struggles so that you can fix them ASAP.
  • Understand user sentiment with advanced analytics and machine learning.

Using FullStory, you can make data-driven decisions to improve your user experience and boost conversions. No more guessing what your users want or need – with FullStory, you can see it all in action. So, if you want to take your website or app to the next level, give FullStory a try!

About Mouseflow

Mouseflow is a fantastic tool for website owners who want to track user behavior and optimize their site for better performance. This nifty little software lets you see how users interact with your site, from the pages they visit the links they click on.

Here are some of the benefits of using Mouseflow:

  • Session replay: Watch user sessions in real-time to see exactly how people use your site.
  • Heatmaps: Use heatmaps to see which parts of your site get the most user attention.
  • Funnels: Track user behavior through the conversion funnel to identify areas where you can improve the user experience.
  • Real-time alerts: Get notified when users encounter issues on your site so that you can take action immediately.

Mouseflow is easy to use, and it integrates seamlessly with your website. You'll be amazed at the insights you can gain from using this tool and wonder how you ever managed without it. So, if you're serious about optimizing your website for better performance, give Mouseflow a try today!

Comparison of Hotjar, FullStory, and Mouseflow

When optimizing your website's user experience, tools like Hotjar, FullStory, and Mouseflow can be incredibly helpful. Here's a quick comparison of the three:

Hotjar:

  • Offers heatmaps, session recordings, surveys, conversion funnels, and incoming feedback notifications.
  • Integrates with other tools like Google Analytics.
  • Has a user-friendly interface and is easy to use.
  • Great for businesses of all sizes.

FullStory:

  • Offers session replay, heatmaps, and user analytics.
  • Has advanced features like search, segmenting, and error tracking.
  • Integrates with various tools, including Google Analytics and Slack.
  • More suitable for enterprise-level businesses.

Mouseflow:

  • Offers session replay, heatmaps, funnels, and feedback campaigns.
  • Integrates with Google Analytics and other tools.
  • Has a built-in A/B testing feature.
  • Good for small to medium-sized businesses.

Overall, Hotjar is a solid all-around option for businesses looking to improve their website's user experience, while FullStory and Mouseflow offer more advanced features for larger companies or those with more specific needs. It's important to consider your business's size, goals, and budget when deciding which tool to go with.

Here’s what users say:

Plerdy is quite functional! Since Hotjar changed their intentions and moved a bunch of features around, I replaced it with Plerdy. Plerdy is lower weight, so it doesn't slow down our site as much, but they include so many SEO and performance capabilities that Hotjar doesn't that I'm continually learning new ones and how to use the software best.

Mark E. Founder & CEO

Being able to examine heatmaps and customer behavior videos as a designer is really useful for testing your design versus the user experience. It's also a good technique to test whether the website displays properly on different browsers and resolutions.

Seeing consumer behavior is really useful in marketing. What are they reading, when do they click, and when do they leave? When a marketing agency can demonstrate the impact of this during a sales call, it helps them win more clients.

Martin C. Owner