Hotjar vs. Smartlook vs. Mouseflow

Top dogs in web analytics are Hotjar, Smartlook, and Mouseflow. Selecting one is like deciding which of apples and oranges to use. Hotjar is all about user comments; Smartlook delves deeply into visitor records; Mouseflow shines in heat maps.

4.9/5
4.7/5
4.95/5

Heatmaps

Hotjar

Smartlook

Mouseflow

Real-time website tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

Hotjar

Smartlook

Mouseflow

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews Google Analytics UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

Hotjar

Smartlook

Mouseflow

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

Hotjar

Smartlook

Mouseflow

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

Hotjar

Smartlook

Mouseflow

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

Hotjar

Smartlook

Mouseflow

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

Hotjar

Smartlook

Mouseflow

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

Hotjar

Smartlook

Mouseflow

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to Google Analytics

Sales perfomance

Hotjar

Smartlook

Mouseflow

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

Hotjar

Smartlook

Mouseflow

Items that customers interact with before ordering

Other settings

Hotjar

Smartlook

Mouseflow

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Supports SPA sites
GDPR & CCPA compliance

Pricing

Hotjar

Smartlook

Mouseflow

Entry Level Price
Free 35 Daily sessions Free Free
Free Trial
Start, month
Observe Plus €31 Startup $31 Start $24
Business, month
Observe Business Starting at €79 Business $93 Business $159
Enterprise, month

Comparison

Hotjar Review

Hotjar's ability to observe user behavior makes it a uniquely powerful tool for providing marketers with the insights they need to build engaging websites.

Oliver P. Digital Marketing Manager

Hotjar makes recording user interactions with your website simple. We record every new page and get high-quality recordings almost immediately. These recordings are invaluable for understanding how our customers use our product.

Joseph S. Product Manager

Because I use WordPress, installing and configuring hotjar on my website was a breeze. I went live with hotjar in less than 5 minutes. The entire setup procedure was extremely simple. In addition, we can view recordings of users' visits to our websites. We can see their clicks, where they wait, and almost everything else they do.

Nitesh G. Web Developer

Smartlook Review

I recently began using Smartlook for my website and am very pleased with the app. The user-friendly interface makes it easy for me to navigate and comprehend information. In addition, Smartlook's in-depth visitor recordings, which provide valuable insights into user behavior, are my favorite. This has enabled me to make more informed decisions about how to improve my website.

M. P. Marketing Agency Owner

It's very simple to use; I was introduced to it when I started at the company in March, and I picked it up and learned it in about a week. As a designer, it greatly aids my understanding of user behavior.

Priya P. Product designer

It is currently used in the organization's marketing, design, and web development departments to monitor how users interact with our websites and mobile apps. So far, there have been no problems. It is an excellent tool for user analytics and real-time experience comprehension; we can view real-time recordings of user sessions, track events, gather contextual information, and much more.

Sumant R. Software Engineer

Mouseflow Review

Very simple to set up and get results and insights quickly. Compared to other medium-sized organizations/websites, its cost/function ratio is superior.

Andre M. Digital Hub Manager

Identifying gaps and developing a solution to improve the user interface is simple. Furthermore, journeys can be easily sliced and diced to understand the reasons for drop offs.

Nainan M. Head of Digital

Mouseflow integrates easily with your preferred landing page builder, in my case, Unbounce. They get along well. Given the number of user agents the software must track, I've found that the data provided by Mouseflow is quite accurate.

Josh M. Media Buyer

About Hotjar

The all-in-one toolkit for website owners, Hotjar is like having additional set of eyes on your website. This clever application provides insights to enhance the user experience and increase conversion rates, therefore helping you to identify the secret sauce that drives users.

Hotjar's Top Benefits:

  • Heatmaps: Heatmaps let you see user activity from above. See what's hot and not, then decide on design based on that knowledge.
  • Session Replays: Walking in your visitors' footsteps, identify challenges and chances to enhance their experience.
  • Session Recordings: Play back users' interactions to find areas needing work and highlight pain points.
  • Conversion Funnels: Pinpoint where users drop off and work to fix the leaks in conversion funnels.
  • Form Analysis: Examine user behavior on forms closely, pointing up potential problems stopping entries.
  • Feedback Polls: Listen to your customers and learn a great deal from the horse's mouth in response polls.

    Hotjar basically gives you the tools you need to professionally maximize your website. It's like using a Swiss Army knife for your internet work. This user-friendly platform will appeal to designers, marketers, developers, or all around enthusiasts. So why not go right ahead and give Hotjar some spin? Your website will say thank you.

About Smartlook

Smartlook is a revolutionary solution for owners of websites and apps that functions as your digital platform X-ray vision. This strong analytics tool shows user behavior, so enabling you to fully polish your website or app.

Smartlook's Standout Features:

  • Session Replays: See users' behavior as a fly on the wall, seeing obstacles and honing the user path.
  • Event Tracking: Track particular behaviors or interactions to help you focus on areas needing work.
  • Funnels: Finding where users fall off the wagon will help you create plans to keep them hooked.
  • Heatmaps: Help you to see user involvement and guide you toward data-driven design changes.
  • User Feedback: Get priceless comments from your readers to enable you to keep on target with consumer expectations.

Like the secret weapon in your digital toolkit, Smartlook provides information to help you to optimize your platform. Smartlook offers something regardless of your position—designer, marketing, or developer. It's like having a personal investigator find the secrets of a flawless user experience. Why then should one not delay? Spin Smartview to release the full capability of your site or app!

About Mouseflow

Modern analytics tool Mouseflow is like a magic wand for website managers and owners. Tracking user behavior will help you to fully utilize your site and drive your competition out of sight.

Mouseflow's Marvelous Advantages:

  • Session Replays: Watch your users like a hawk, pointing up areas of conflict and smoothing out the user path.
  • Heatmaps: Let you see user involvement from a bird's-eye perspective, therefore enabling precise design changes.
  • Scroll Maps: Discover how consumers negotiate your material to guarantee that every key point is seen with scroll maps.
  • Form Analytics: Optimize your forms to lower friction, increase lead and conversion capturing.
  • User Feedback: Get great insights from your readers to keep in harmony with their expectations.

Regardless of your position—designer, marketing, or developer—mouseflow gives you valuable information and insights to enhance your website. It's like having a hidden weapon exposing the techniques to produce a flawless user experience. So, do not hesitate! Try Mouseflow and see how high your site or app flies!

Comparison of Hotjar vs Smartlook vs Mouseflow

Selecting between Hotjar, Smartlook, and Mouseflow is like choosing your favorite superhero; each has special abilities. So let's explore the nitty-gritty of these analytics behemoths to identify the ideal partner for your path of web improvement.

Hotjar:

  • Pros: Hotjar's visual approach using heatmaps and recordings changes everything. Surveys and polls among other user feedback tools provide your audience a voice and help you to be in line with their needs.
  • Cons: Restricted event tracking powers could cause you to crave more.

Smartlook:

  • Pros: One advantage of Smartlook, which is well-known for its strong event monitoring, is its ability to allow you monitor user activities constantly. A cherry on top is also the mobile app analytics tool.
  • Cons: If you're seeking for a complete solution, lack of strong user feedback tools could be unfortunate.

Mouseflow:

  • Pros: Mouseflow's form analytics and scroll maps enable you to delve deeply into user behavior. It's a great addition to the mix the user feedback function offers.
  • Cons: It lacks mobile app analytics, which some might find to be a deal-breaker.

Between Hotjar, Smartlook, and Mouseflow, no one-size-fits-all response exists. It's all about which caped crusaders fit your requirements and pack the appropriate force to improve the performance of your website. Analyze the advantages and drawbacks; then, choose the analytics superhero to come save the day!

Here’s what users say:

If you are new to these tools and are debating whether to get this deal or another similar heatmap (or scrollmap, user-video-recording-analysis) type product, I recommend getting this one.

You get less junk data and fewer perplexing clicks. It delivered on my promise when I first heard about heatmaps. This alone makes it a fantastic find for me.

Ben C. Owner & Founder at Excel Exposure

I was initially skeptical, but after using Plerdy, I realized I had a powerful tool. Heatmaps, session replays, and popups are all included. I'm very impressed.

Samir H. UI/UX Designer