Effective texts need the knowledge of behavioral factors

To promote online information resources, marketers and PR managers use various approaches. The work with a target audience is among the most important of them. There is no way to create a long-term communication strategy without the analysis of user behavior models on a site.

To see how convenient and interesting to users an information resource is, it’s necessary to check its readability and clickability. The reports on these criteria are generated in the form of click and scroll heatmaps.

Some offers (articles or advertising banners) can be shown to the target audience as smart banners. You just need to set the look, terms of display, and goals of pop-ups in the corresponding section of Plerdy. With this smart form builder, you can even create small surveys.