SEO Trends 2022

Survey Report

This SEO survey consisted of 29 questions and received over 100 responses from SEO experts in different niches.

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Google claims that E-A-T is not a very important ranking factor. What do you think?

Has Google's November 2021 Core Update affected your site?

Will Google be focusing on Core Web Vitals in 2022? Should we strive for the green zone and 99.9%?

Would you use AMP for an online store in 2022?

Is the use of LSI keys important in 2022?

How does the quality of backlinks affect a site's ranking on Google?

Should create content that aligns with search intent?

Google started in 2021, replacing the title tags in SERPs with other relevant text from a webpage. Have you seen the impact on CTR?

Will marketplaces (aggregators) affect organic search in 2022, displacing small sites?

What types of backlinks will be more effective in 2022?

Is Google Discover Optimization a trend in 2022?

Will UX&SEO be the focus of website optimization in 2022?

How will the impact of content quality change (versus 2021)?

Does video content (YouTube, Instagram, TikTok) impact SEO in 2022?

Is mobile responsive content important in 2022?

Is voice search the trend of 2022?

Is page content update (animation, video, graphics, and text) a 2022 trend?

Should we focus on snippet optimization in 2022?

What do you think about using AI content for a website?

How much content is good for SEO rankings?

Will the average budget for SEO increase in 2022?

Does increased on-page time improve website ranking?

If organic traffic for branded queries is not growing, can this affect the positions of other keywords?

Usability improvement impact organic traffic growth?

What channels can influence the growth of organic traffic in 2022?

Everything influences organic traffic
All possible channels infulence organic traffic
It all has a halo effect on search
None, but you can create demand using other channels (thus affecting the search volume)
Email Newsletters
All channels influence each other is one way or another
Directly: None of the above. Indirectly: All of the above.
Twitter
All I guess if they highten brand awareness but question is a bit vague
Performance partnerships
All traffic has an effect as it inherently changes the splits, intent and use case of the property
All of them and more
Traffic through external links
All of the above if they are used correctly
App could change the role of search
These will be considered as referal

Will website structure affect SEO in 2022?

What would you choose: more website pages or fewer?

Do return visitors affect the traffic?

Will social (FB, LN, and etc.) signals matter for SEO in 2022?

SEO experts took part in the survey

Jeremy Galante Senior SEO Manager ClickUp
Mason Yu Sr. SEO Specialist ClickUp
Mihaela Yakovleva SEO Project Manager & Team Lead SIDN
Edward Ziubrzynski Head of Onsite SEO Fibre
Josip Golub Senior SEO Specialist SofaScore
Kristen Haney Senior Manager, SEO Grove
Colton Miller Sr. SEO Success Manager Quattr Inc
Sydney Fullerton Senior SEO Analyst RYNO Strategic Solutions
Anna Peck Sr. SEO Specialist Clutch
Amine Faitas Head of SEO eDreams ODIGEO
Clément Hochedez Senior SEO Manager Didomi
Sarah Karwisch Senior SEO Specialist Honest
Ian Irving Senior Data Analyst - SEO/ASO BBC
Mateusz Halun Senior SEO Manager GetYourGuide
Angela Liu Senior SEO Strategist Ayima
Abby Curtis Senior SEO Manager Two Octobers
Pamela Gacioppo Senior SEO Tech Specialist GA Agency
Baptiste Hausmann Search Engine Optimist Mollie
Colt Sliva Senior Technical SEO Analyst Glassdoor
Matteo Floris Seo Consultant AirHelp
John Greving Head of Content and SEO IWD Agency
Steven Cook Head of Data analytics and SEO Flume
Michael Hayes Senior Manager, SEO Thomasnet
Douglas Gauld Senior SEO Manager Jellyfish
Washeen A. Head of SEO Rare Carat

Piotr Kłosiński Head of SEO & Content Domodi
Nicolas Dugnas Expert SEO Develink
Rafayel Begoyan Senior SEO Specialist CoinStats
Keijo Kortelainen Head of SEO VertaaEnsin
Rafael Garcia Head of Content JivoChat
Karolina Waligóra Senior SEO Specialist Mindvalley
Samet Özsüleyman SEO Team Lead Zeo
Adam Kubaszewski Marketing Specialist Verseo
Daniel Peiser Freelance SEO Consultant KaFe Rocks
Krisztina Peter Senior SEO Manager GIMO
Demetrio Orecchio SEO Specialist Senior Nucleus
Gregory Florin Head of SEO Unify Group
Ida Westman SEO executive Eniro
Peeyush Dubey Head of SEO Initiatives Pix-l Graphx Inc
Darius Seyed Vousoghi Digital Experience Manager Talon.One
Georg Seebode Senior SEO Kenjo
Rodrigo Lasanta Senior Technical SEO Executive Digivate
Jeremy Rivera Senior SEO Consultant Hive Digital
Niki Galinov Head of SEO Netpeak
Adrian True Digital Marketing Manager Weissmans
Mitja Pogačar Head of SEO AdStar
Caíque Gudjenian SEO Team Lead Renderforest
Sam Pettiford Head of SEO Making Websites Better
Maja Kalaš SEO & Content Marketing Team Lead Red Orbit
Çağatay Yazıcı Partner & Head of SEO Markethinkers
Janusz Omyliński SEO Expert naTemat
Marek Murawski Senior SEO Specialist TechNest
Jarik Oosting Sr. SEO consultant & Founder SmartRanking

Malte Landwehr Head of SEO Idealo
Sven Giese Head of SEO SMART LEMON
Leszek Dudkiewicz Head of SEO PhotoAiD
Matthew Attwell Head of SEO Artefact
Gianluca Campo Head of SEO & Analytics Nucleus
Steve Wiideman Co-Founder and CEO, SEO Expert Wiideman Consulting Group
Magnus Matthiesen Head of SEO Obsidian Digital A/S
Nikolaj Mogensen Head of SEO s360digital
Alexis Chabothier SEO Expert Decathlon
Sophie Bessemer SEO Expert Third Space Learning
Charlotte Maghe Head of SEO Sortlist
Fili Wiese SEO Expert Fili
Nathan Stenberg SEO Expert MKG Marketinginc
Gustav Ackesjö Head of SEO Coolstuff
Keith Dean Head of SEO Digital Bullet
Miglė Macijauskaitė Head of SEO pigu.lt
Kayn Wolfswinkel Head of SEO Increase
Alexandre Thuriot Head of SEO iGraal
Max Brockbank Head of SEO The Media Image
Csaba Szabó Head of SEO Klikkmánia
Evaldas Mockus SEO Team Lead Omnisend
Elia Zanon Head of SEO MOCA
Federico Cutillo SEO Team Lead Home24
Matei Nicolae-Onea Director of Marketing LawnStarter
Martins Groza Head of SEO Printful
Andrea Motta Senior SEO Manager BRYTER

Companies with traffic over 500K/month took part in the SEO survey

SEO Survey 2022

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