Analysis of User Behavior per Traffic Channels
Plerdy’s Session Replay software provides important insights into user behavior by different traffic channels. Generally, you can see clear user behavior patterns based on where users came from. Meaning, you can predict or affect user behavior or even change marketing strategy to achieve better results through replay analysis. Example: potential customers get an ad through a channel that generates traffic to your website. Upon arriving at your landing page, users may not find what they need. Hence, the user will normally bounce. Simply use session replay to analyze the time spent per session, per traffic channel and improve UX design accordingly.