VWO vs. Mouseflow

Like two sides of the same coin, VWO and Mouseflow each have particular benefits for web optimization. While Mouseflow excels in behavioral research with heatmaps and user session tracking, VWO shines as an A/B testing powerhouse fit for convert-driven people. Although it's a difficult decision, finally it will rely on the objectives and needs of your site!

4.9/5
4.7/5
4.95/5

Heatmaps

VWO

Mouseflow

Plerdy

Real-time tracking
Dynamic elements
Custom user groups
Testing first clicks
Accurate mobile analytics
Deeper segmentation
Segmentation by traffic channels
Adaptive layout and show data
Correct data after website design changes
Hide Empty clicks
Sequence of clicks
Users did not go to another page
Detect what website elements are the least effective
Find out which part of the page is making users leave

PopUps forms

VWO

Mouseflow

Plerdy

Ready to use templates
Reports about leads
Statistics about how do people interact with a form
Display a popup to specific trigger
API integrations with (Mailchimp, Zapier, Cliclup, Intercom, Hubspot and etc.)
Video popup
Integrations virtual pageviews VWO UA & events GA 4
Decrease eCommerce cart abandonment
Over 20 display rules

Feedbacks & NPS

VWO

Mouseflow

Plerdy

Surveys
Visual feedback (Emoji)
Net Promoter Score

Session recording

VWO

Mouseflow

Plerdy

Replay video about user behavior
Custom events and more setting
Timeline recording with pages and time
Filter by traffic channels
Analyze individual user groups
Analyze mobile and desktop website versions separately
Easily share video links
Automatically delete old videos
Rage clicks

Conversion Funnels

VWO

Mouseflow

Plerdy

Analyze funnels by devices and traffic channels
Track unique pageviews and drop-offs on every stage

SEO-checker

VWO

Mouseflow

Plerdy

Automatics SEO audits
SEO mistakes in semantics
Comparison of duplicates of the main meta tags
Data about mobile-first index
SEO heath score
HTML page source
Historical data for 30 days
Semrush backlink analysis
Export your data to Google Spreadsheets

Google Search Console integration

VWO

Mouseflow

Plerdy

Tips on missed keywords
Segmentation of URL data, automatically added to the search
Analysis of keywords in the title
Search for insights (impressions, clicks, positions and CTR)
Adding tags

Event / Goals Tracking

VWO

Mouseflow

Plerdy

Configure events using a class or item ID
Automatically add up different events from a specific website page
Transfer to VWO UA & 4

Sales perfomance

VWO

Mouseflow

Plerdy

Elements do customers interact with before making a purchase
Find out what don't affect sales at all
E-commerce conversion analysis
Each element is assigned a price
Analyze the impact of website elements on sales by traffic channel and device

Macro conversion

VWO

Mouseflow

Plerdy

Items that customers interact with before ordering

Other settings

VWO

Mouseflow

Plerdy

Cross-domain tracking
Sub-domain tracking
Email and Slack reports
Launch A/B Tests with Google Optimize Integration capabilities
Support SPA sites
GDPR & CCPA compliance

Pricing

VWO

Mouseflow

Plerdy

Entry Level Price
Free Free
Free Trial
Start, month
Starter $24 Start $29
Business, month
Business $159 Business $59
Enterprise, month

Comparison

VWO Review

The number of features is impressive. You can pass almost any test if you know how to apply them. These guys have been on the market for a long time because they have a lot of well-developed functionality.

Artem K. Growth Marketing Manager

VWO enables users to quickly test hypotheses without having to go through development. I appreciate that they provide support for complex issues or setups. They can dissect your problems and present you with various solutions.

Dan Gideon F. Operations Manager / Project Manager (Manila)

Everyone has an opinion about proving or disproving website layout ideas and changes, but only the customers' choice counts! Sometimes we are surprised by the design that greatly impacts the customers.

Jacqueline W. Product Manager

Mouseflow Review

Mouseflow provides more data than any other comparable heat mapping software available online. Furthermore, the majority of the data can be downloaded for further analysis.

Michael S. SEO & PPC Manager

It's been extremely useful to watch recordings of how people scrolled through a page, where they stopped, and what they clicked on! However, no matter how much effort you put into your content, it will only be effective if your visitors respond as if you're a fly on the wall.

Leslie S. Owner

Mouseflow is fantastic because it allows me to see how people interact with my pages individually and in groups. In addition, it allows me to spot trends and optimize my pages and funnel based on the data I've collected.

Michelle B. Owner

About VWO

Visual Website Optimizer, or VWO, is like a magic wand for owners of websites wishing to increase their internet profile. With everything you need on an all-in-one platform, your website will be a well-oiled machine drawing returning users. Let us untangle the advantages of this remarkable tool:

  • A/B Testing: Experiment with several layouts and components in A/B testing, then let data direct your choices. When you are maximizing your site for impact, VWO's got your back covered.
  • Multivariate Testing: Juggle several variables at once in multivariate testing to identify the sweet spot that will satisfy your audience.
  • Heatmaps & Session Recordings: Visual insights from heatmaps and session recordings can help you to better tailor your website to the tastes of your users and provide a first look into their mental state.
  • Funnel Analysis: Identify and fix the leaks in your conversion funnels, then see how much more sales soar.
  • Personalization: Personalizing user experiences like a master will help every visitor feel like a VIP.

The strong capabilities of VWO make it a Swiss Army knife for website optimization. Whether you run a Fortune 500 firm or a mom-and- pop shop, VWO guides you toward optimal performance of your website. So get ready to see your website blossom with VWO at your side!

About Mouseflow

Mouseflow is like having a crystal ball for your website; it shows all you need to know to keep guests interested and returning. This amazing tool offers information that will make optimizing your website simple. Let us so explore the advantages of Mouseflow:

Mouseflow Benefits:

  • Heatmaps: Allow one to see the overall picture of user activity using graphic representations. Mark the hottest and cold zones, then adjust your site.
  • Session Recordings: View your site as seen by a visitor in session records. Watch their sessions again and make changes to fit their demand.
  • Form and Funnels: Find where users drop off and enhance those important touchpoints to increase conversions.
  • Campaigns for Comments: Let your guests open a two-way road. Get their opinions and craft a more customized user experience.
  • Real-time Information: With up-to--date user activity data, keep in the loop. Act wisely and keep ahead of the curve.

Mouseflow is a wealth of knowledge that can help you to maintain your visitors fascinated and perfect your website. There won't be any more conjecture; only data-driven choices will drive your website to unprecedented excellence. It's time to use Mouseflow to let your website flourish!

Comparison of VWO and Mouseflow

Though they excel in various spheres, VWO and Mouseflow are excellent tools for improving your website. Let us thus evaluate their respective strengths so that you may choose the one most appropriate for your situation.

VWO:

  • A/B Testing: VWO shines in designing and performing A/B testing, so enabling you to find the optimum design and content for your website.
  • Multivariate Testing: Test many factors concurrently in multivariate testing to get the ideal mix for your target market.
  • Personalization: Customize your website to fit each unique visitor so that the experience you provide connects and converts.

Mouseflow:

  • Heatmaps: See user behavior to spot cold zones and hotspots, therefore influencing your design choices.
  • Session Recordings: Watch your guests' paths in real-time and adjust to fit their demands.
  • Funnels & Forms: Examining user behavior will help you to maximize important touchpoints, hence increasing engagement and conversion.

Though Mouseflow shines in heatmap analysis and session records, VWO is the preferred tool for A/B testing and personalizing. Both tools provide insightful analysis. Think about your priorities and pick the instrument that will most help you reach them. Recall that neither VWO nor Mouseflow will let you fail; the key is to locate the ideal fit for your path of website optimization!

Here’s what users say:

Plerdy combines many tools under one roof, making it extremely convenient to obtain engagement and analytics data for any site. Under a standard one-line deployment, it allows you to see the site's weak and strong points.

The P. COO

The setup is simple and quick. The recorded data is reliable, and the insights provided are useful. Based on the recordings and data, I can make excellent recommendations to my clients.

Gerson L. Strategist